- Business
- Hitejinro Holdings Co., Ltd. operates as a leading investment holding company primarily engaged in the manufacturing and distribution of alcoholic beverages. The company’s core products include traditional Korean soju, beer, whiskey, and wine, marketed under prominent brands such as Jinro Soju and Hite Beer. It also offers fruit-flavored soju varieties and operates in the food and beverage sector with expanding product lines for diverse consumer tastes. Hitejinro Holdings conducts business extensively in South Korea and has a growing international footprint, with a strategic presence in Southeast Asia, especially through plans to establish a soju production plant in Vietnam to bolster regional expansion. Founded in 1924 and headquartered in Seoul, South Korea, the company is recognized as a dominant player in the alcoholic beverage industry.
Recent major developments include the 2024 acquisition of BNB Korea, a leading South Korean original design manufacturing (ODM) cosmetics company, marking a strategic diversification into the global beauty market through its subsidiary Seoyoung e&t Co. This move leverages BNB Korea’s R&D capabilities to expand the group's portfolio beyond beverages. Additionally, Hitejinro is investing in international growth initiatives, notably advancing its overseas soju sales target to $362 million by 2030, underlined by the construction of a dedicated soju plant in Vietnam initiated in early 2025 to support production scalability and market penetration in Southeast Asia. The company has also strengthened its distribution network notably in the Philippines, partnering with PWSI and Cosco Group to significantly increase soju availability across convenience and supermarket chains. These strategic expansions into new markets and sectors reflect Hitejinro’s ongoing evolution and pursuit of broader consumer engagement beyond its traditional beverage base.