- Business
- Edifier Technology Co., Ltd. (002351.SZ) designs, manufactures and sells audio equipment worldwide, with core products encompassing home audio systems including bookshelf and Bluetooth speakers; professional audio such as studio monitors and PA speakers; car audio solutions; wired and wireless headphones including true wireless stereo (TWS) earbuds, gaming headsets, on-ear and over-ear models; microphones; soundbars; and multimedia systems like home theater and computer speakers. Founded in 1996 and headquartered in Shenzhen, China, following a 2007 relocation from Beijing where it maintains operations, the company serves consumer, gaming, professional, automotive and educational markets across North America, Europe, Asia Pacific, South America and Oceania through direct online sales, retailers and distributors in over 70 countries, with overseas revenue comprising a majority of total sales. Edifier listed on the Shenzhen Stock Exchange in February 2010 as China's first public audio speaker company and acquired 100% of Japanese high-end electrostatic headphone maker STAX in 2011. In recent developments, Edifier launched its gaming headphones brand at CES 2020, partnered with NBA stars Donte DiVincenzo and Jared McCain in 2024 to promote the W830NB headphone series, released true wireless earbuds like NeoDots in October 2024 and plans successive high-end product introductions from late 2024 through early 2025 including TWS flagship NeoBuds Pro3, Neobuds Planar with third-generation planar drivers, Hi-Fi speaker S300 and mid-range models such as X1Evo TWS earphones and Lolli Pro 3.