- Business
- NAVER Corporation operates as a South Korean internet conglomerate primarily engaged in the development and operation of a comprehensive range of internet services and digital platforms. Its core products and services include its flagship search engine Naver, an online advertisement business, mobile applications, and digital content platforms such as Naver Webtoon, Naver Blog, and Naver Cafe. The company also develops fintech solutions including Naver Pay, provides cloud computing services through NAVER Cloud, and invests in AI and robotics technology via its R&D subsidiary NAVER Labs. NAVER Labs produces advanced technologies in autonomous driving, AI-powered robots, and the omni-tasking Whale browser, alongside AI-driven language translation services with Papago. The company holds significant stakes in the LINE messaging application, which dominates markets in Japan, Taiwan, Thailand, and Indonesia.
Founded in 1999 and headquartered in Seongnam, South Korea, NAVER has expanded operations into key markets including Japan, Taiwan, Vietnam, Spain, China, and the United States. Recently, NAVER has announced a strategic investment exceeding 1 trillion South Korean won ($690 million) to enhance its AI infrastructure, specifically by acquiring 60,000 Nvidia Blackwell GPUs to boost next-generation robotics, cloud services, and physical AI applications that integrate generative AI, robotics, and data analytics. This investment marks a decisive shift from AI software development to AI infrastructure development, aiming to generate new revenue streams through a GPU-as-a-Service model catering to both public and private sectors. In addition, NAVER is advancing its 'On-Service AI' strategy to embed AI features across its ecosystem including search, e-commerce, content platforms, and fintech services with new launches such as an AI Shopping Assistant expected in early 2026 and expanded AI personalization in its Naver Plus Store.
NAVER maintains a strong focus on technological innovation and digital transformation, driving growth through AI integration, cloud computing, digital advertising, and platform-based services. It serves a diverse customer base ranging from individual consumers to enterprises across multiple geographic regions. Under CEO Choi Soo-yeon, NAVER emphasizes the fusion of digital and physical industry transformation via AI and robotics as core pillars of its future growth strategy, enhancing its competitive positioning globally while continuing to lead the South Korean internet search market with over 70% market share.
This combination of diversified digital platform offerings, strategic AI infrastructure investment, and expansion into physical AI domains positions NAVER Corporation as a leading global technology company shaping next-generation internet services, cloud computing, enterprise solutions, and AI-driven innovation.