- Business
- SBW, Inc. (102280.KS) manufactures, distributes and sells men's and women's underwear and innerwear products in South Korea and select international markets. The company offers a comprehensive range of innerwear under brands including TRY, CHAVILLE, HEAT UP, COOLUTION, S.MILE, CRIKET, JAMES CASTLER, M:MUR, UBER MAN, CHIVANT, TAGGER, & STYLE SHOP, CHERRY and BerryBerry; these encompass lingerie, meriyatsu, sleepwear, socks, kids' underwear, trunk-style bottoms such as HANAMAN for women and functional items like heat-retaining and cooling apparel. SBW operates primarily through domestic sales channels supplemented by online platforms and exports to regions including China, the United States, Japan, Dubai, North and South America, Europe, Southeast Asia, Africa and Oceania, with manufacturing facilities in China. Founded in 1954 and headquartered in Seoul, South Korea, the company, formerly known as SSANGBANGWOOL&TRYGROUP.Inc, changed its name to SBW, Inc. in 2011. In recent years, SBW has focused on product innovation amid shifting consumer preferences toward comfort-driven items like square pants, trunk underwear and strapless bras, while reporting 2024 revenue of 91.99 billion KRW, down 2.90% from the prior year. The company continues domestic market leadership in underwear without notable recent acquisitions, partnerships or major strategic shifts publicly reported in 2024-2025.