- CEO
- Yat Pui Lee
- Full Time Employees
- 201
- Sector
- Communication Services
- Industry
- Advertising Agencies
- Address
- Tower 1, The Quayside Kwun Tong Hong Kong
- IPO Date
- Jul 17, 2023
- Business
- New Media Lab Limited is a Hong Kong–based digital media and advertising solutions provider focused on comprehensive advertising, media brand operations, and publishing services across digital and print channels; it develops integrated advertising products and services for multinational brand owners, advertising agencies, and SMEs, and operates within the broader digital marketing and media content ecosystem.
Main Products and Services
- Digital advertising solutions: display banners, social newsfeeds, targeted online campaigns, programmatic buying, and creative production services
- Content marketing and influencer marketing: content creation, distribution, and influencer collaborations to enhance brand reach
- Social media strategy and management: social media planning, execution, and community management across major platforms
- Online marketing services: search engine optimization (SEO), search engine marketing (SEM), performance-based marketing, and data-driven optimization
- E-commerce solutions: digital storefront development, product catalog management, conversion rate optimization, and performance analytics
- Media brands operation: management of digital media brands, editorial planning, licensing, and content licensing
- Magazine and book publishing: creation, publishing, distribution, and licensing of editorial content in print and digital formats
- Advertising technology and data analytics: data collection, audience insights, measurement, and analytics platforms to support campaign optimization
- Copyright, trademark, and licensing activities: management of rights and licensing for digital content and brands
- Related professional services: strategic advisory, creative services, production services, and project management for marketing initiatives
Latest Major Company Changes
- Strategic partnerships and alliances: engages in collaborations with media and e-commerce players to expand content ecosystems and distribution channels; expansions pursue cross-platform advertising and data-driven marketing capabilities
- Corporate governance and leadership changes: board and committee restructurings implemented in 2025; leadership transitions occur with executive appointments and retirements affecting strategic direction
- Product and service expansions: ongoing enhancements to in-house content management capabilities; expansion of data-driven advertising products and performance marketing services
- Funding and capital activities: utilization of proceeds for product line expansion, data analytics capabilities, and working capital; potential capital market activities tied to corporate initiatives
- Market expansion and operations: continued growth of operations and client base in Hong Kong and adjacent regions; potential regional expansions for media brands and publishing activities
Note: Specific details may vary by reporting period; consulting the latest HKEX filings and company announcements provides precise figures and dates.
Additional Context
- Industry and segments: digital media, advertising agencies, online marketing services, publishing, and media brands operation
- Target markets: multinational brand owners, advertising agencies, and SMEs seeking integrated digital marketing, content, and publishing solutions
- Geographic footprint: primary operations in Hong Kong with activities spanning Greater China and related markets; aligns with regional digital advertising and media publishing ecosystems
- Founding year and headquarters: established in the early 2000s; headquartered in Hong Kong
- Corporate structure: operates as a listed or publicly reported entity in Hong Kong; ownership and corporate affiliations include parent or group structures with subsidiary configurations
- Subsidiaries/parent relationships: part of a group with entities focused on digital media, advertising services, and publishing; reporting may include related entities or holding structures in corporate disclosures
Note: The description emphasizes the company’s core activities, current product and service lineup, and notable recent changes to reflect a corporate data provider style. For the most precise and up-to-date specifics (exact product subcategories, current partnerships, and fiscal details), refer to the latest company annual/report filings and official press releases.