- Business
- Mango Excellent Media Co., Ltd. (300413.SZ) operates as a leading internet new media company in China, primarily engaged in video streaming and content production through its flagship Mango TV platform; it delivers a comprehensive ecosystem encompassing membership subscriptions, advertising, IPTV and OTT services, films and TV dramas, variety shows, artist agency, music copyright operations, game and IP derivative development, live entertainment, and content e-commerce. The company functions across four main segments including Mango TV internet video business, new media interactive entertainment content production and operation, content e-commerce, and others, targeting domestic audiences with self-made competitive content in variety shows, movies, TV dramas, animations, and short videos while leveraging multi-screen integration for cross-platform delivery. Founded in 2005 and headquartered in Changsha, China, Mango Excellent Media serves as a subsidiary of Mango Media Co., Ltd. under the Hunan Radio and Television system, with operations focused on the Chinese market and select international expansions. In recent developments, the company advanced its Xiaomang content e-commerce platform by securing an A1-round capital increase and preparing for A2 and B-round financings to bolster emotion-driven consumption and integration with Mango TV's user base; it also pursued strategic partnerships with technology firms like Alibaba Cloud and Baidu for AI-driven content recommendations and cloud streaming, alongside international content distribution deals in Vietnam with VTV Digital and VieON, and a 2022 acquisition of a minor stake in an augmented reality firm for $5 million to diversify into innovative AR solutions.