Bonjour Holdings Limited (HKEX: 653), an investment holding company incorporated in the Cayman Islands in 1991 and headquartered at 12/F, Bonjour Tower, 36-50 Wang Wo Tsai Street, Tsuen Wan, Hong Kong, principally engages in the wholesaling and retailing of beauty, healthcare and lifestyle products as well as technology products through physical stores, e-commerce platforms including HKMALL, and cross-border operations targeting Hong Kong, Macau and mainland China markets. Core products and services encompass skincare, cosmetics, fragrances, health foods, hair and body care items, personal care products, general merchandise, snacks sourced from Japan and Korea, and technology goods; the company distributes international and in-house brands such as Suisse Reborn via approximately 39 retail outlets historically in Hong Kong, Macau and Guangzhou, alongside online sales of over 25,000 featured items through subsidiaries like Bonjour Global. In recent developments, the company completed a rights issue and placing of over 1.23 billion shares in September-October 2025 raising approximately HK$98.6 million gross proceeds to repay indebtedness including HK$15 million bonds and HK$5 million loans, upgrade the HKMALL cross-border e-commerce platform with HK$10 million, invest HK$7 million in wholesaling enhancements via bonded warehousing, O2O commerce and supply chain partnerships, and allocate HK$6 million to working capital; it executed a capital reorganisation in late 2024 comprising share consolidation, capital reduction and sub-division, shifted financial year-end to 30 June effective 2024, reclassified its joint venture investment in CR Business Innovation Investment Fund L.P. to financial assets at fair value through profit or loss in 2025 incurring a HK$153.8 million loss amid property market declines, and terminated physical retail operations to focus on e-commerce and B2B models while securing shareholder support at its 2025 AGM.