- Business
- TOKYO BASE Co., Ltd. engages in the retail of fashion apparel, personal items, and miscellaneous goods primarily in Japan with expanding international operations. Founded in 2008 and headquartered in Tokyo, Japan, the company operates stores under multiple brands including STUDIOUS, THE TOKYO, UNITED TOKYO, PUBLIC TOKYO, CITY TOKYO, CONZ, JAPAN EDITION, and RITAN; it offers clothing products such as jackets, blousons, rider jackets, coats, downs, shirts, and related fashion items for men and women through physical stores and online platforms. The company maintains 91 shops worldwide, comprising 75 domestic locations and 16 overseas in cities including Tokyo, Shanghai, New York, and London, targeting fashion-conscious consumers with Japanese design-focused products that emphasize quality craftsmanship and contemporary style. Originally known as Studious Co., Ltd., it changed its name to TOKYO BASE Co., Ltd. in June 2016 to reflect its strategic focus on promoting Japanese brands globally; recent expansions include growth in overseas stores and e-commerce, alongside efforts to enhance supply chain automation and international market penetration as of 2025.