- Business
- Jarir Marketing Company SJSC (4190.SR) operates as a leading retailer of consumer electronics, books, office supplies, and related products and services in the Kingdom of Saudi Arabia and other Gulf Cooperation Council countries. The company offers a comprehensive range of products including computers, laptops, tablets, smartphones, printers, digital cameras, audio systems, gaming consoles, and accessories from leading global brands; books, stationery, art supplies, and educational materials; office furniture, school supplies, and gifts; as well as mobile phone plans and services through partnerships with telecom providers. Jarir serves individual consumers, businesses, educational institutions, and government entities through its extensive network of retail stores, e-commerce platforms, and B2B distribution channels, with operations spanning Saudi Arabia, the United Arab Emirates, Kuwait, Bahrain, and Oman. Founded in 1974 and headquartered in Riyadh, Saudi Arabia, the company has grown into one of the region's largest specialty retailers with over 200 stores. In recent years, Jarir has expanded its digital transformation efforts, including the launch of enhanced e-commerce features and omnichannel services; formed strategic alliances for exclusive product distributions and fintech integrations; and pursued store network growth amid robust financial performance, with no major name changes or reorganizations reported in the last 1-2 years.