- Business
- Shiseido Company, Limited (4911.T) manufactures and markets a broad portfolio of prestige beauty products, including skincare, makeup, fragrance, and suncare items; its core offerings encompass high-end brands such as SHISEIDO, Clé de Peau Beauté, NARS, IPSA, and Drunk Elephant, sold primarily through beauty consultants at department stores and specialty retailers; mid-priced self-select cosmetics like ELIXIR, ANESSA, AUPRES, and HAKU, available at drugstores and mass merchandisers; professional hair care and color products; life quality makeup under Perfect Cover for consumers with skin challenges; inner beauty supplements via SHISEIDO BEAUTY WELLNESS; and luxury fragrances in partnership with designers including ISSEY MIYAKE PARFUMS, narciso rodriguez, Serge Lutens, and Tory Burch Beauty. Founded in 1872 as Japan's first Western-style pharmacy in Ginza, Tokyo, the company maintains global headquarters at 7-5-5 Ginza, Chuo-ku, Tokyo, and operates in approximately 120 countries and regions across Japan, China, Asia Pacific, Americas, EMEA, and Travel Retail, with major production sites in Japan including Kakegawa, Osaka, and Fukuoka factories. Recent developments include the completion of Shiseido Americas' acquisition of Dr. Dennis Gross Skincare in 2024 to bolster its Americas portfolio and skin beauty focus; strategic partnerships such as with CHITOSE Group for algae-based de-fossil raw materials and JAXA for water-independent skincare; the launch of its 2030 Medium-Term Strategy emphasizing prestige brands, wellness expansion, and life stage solutions; and an absorption-type merger of wholly-owned subsidiary ETWAS Co., Ltd. announced in May 2025.