- Business
- ASICS Corporation designs, manufactures and markets athletic footwear, apparel and accessories worldwide. The company offers performance running shoes such as the GEL-KAYANO and NOVABLAST series, trail running footwear, tennis and volleyball shoes under the T-Project initiative, lifestyle brands including Onitsuka Tiger, and innovative products featuring technologies like ACTIBREEZE and GEL-KINETIC; it also provides digital services through the OneASICS membership program connecting over 1.76 million members to personalized products and experiences. Founded in 1949 as Onitsuka Co., Ltd. in Kobe, Japan, where it maintains headquarters, ASICS operates 65 locations across more than 50 countries with 80.3% of sales outside Japan, targeting athletes, sports enthusiasts and lifestyle consumers in regions including North America, Europe, Asia and Oceania. In 2024, ASICS conducted a major secondary offering of shares recognized as the Best Deal in the Equity Category by Nikkei Veritas Deal of the Year, aimed at diversifying its shareholder base and enhancing capital efficiency; the company plans to expand in India with 30 new stores in 2025 projecting 35-37% revenue growth, ramp up local manufacturing there to 40% of output, enter growing sports like pickleball and padel, and strengthen direct-to-consumer channels. ASICS lists on the Prime Market of the Tokyo Stock Exchange under ticker 7936 and reported consolidated annual sales of 678.5 billion yen for the year ended December 31, 2024.