- Business
- Sanyei Corporation engages primarily in the wholesale, retail, import, export, and OEM production of lifestyle consumer goods, including furniture, housewares, fashion accessories, home appliances, and pet-related products, operating through its Furniture and Houseware Business, Fashion Goods Business, Home Appliance Business, and Others segments. The company offers furniture and interior products under the foxx chair and Formio brands; online furniture via MINT; garden exteriors through Tsukuri; dining and lifestyle items from Villeroy & Boch; cooking and kitchen appliances under Vitantonio and MULTI CHEF; beauty products including hair care via mod’s hair; environmentally friendly watches through Our Earth Project; and pet salons, hotels, veterinary services, and supplies under Pepica; it also wholesales brands such as Birkenstock and Kipling while providing full procurement services encompassing product planning, manufacturing oversight, logistics, and e-commerce expansion. Founded in October 1946 and incorporated in February 1950, Sanyei Corporation is headquartered at 1-2 Kotobuki 4-chome, Taito-ku, Tokyo, Japan, and maintains manufacturing networks and subsidiaries across Asia, including factories in Malaysia (established March 2019), TRIACE VIETNAM COMPANY LIMITED (November 2019), and Taiwan Sanyei Trading Taiwan Limited (March 2021), with primary operations focused on Japan and international markets. Recent developments include the merger of Zerrick Corporation, a home appliance brand sales company, into Sanyei in April 2023; the dissolution of Essen Corporation, a houseware goods brand sales entity, in February 2024; and the establishment of a New Channel Promotion Division in April 2025 dedicated to e-commerce growth, alongside ongoing rationalization of production facilities to address declining plant utilization rates.