Lovable Marketing Group,inc.
9254.T
Tokyo Stock Exchange1,145.00
JPY
-5.00
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Lovable Marketing Group,inc.
9254.T
(Tokyo Stock Exchange)
Recent
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1,145.00
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yld
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ROIC.AI
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- Business
- Lovable Marketing Group,inc. Lovable Marketing Group,inc. (9254:JP) is a Japan-based marketing company primarily engaged in social networking service (SNS) marketing and digital transformation (DX) support businesses. Founded in 2014 and headquartered in Tokyo, the company operates through two main segments: the SNS Marketing segment, which provides comprehensive SNS account operation support services including corporate SNS account opening, operation agency, content production, campaign planning and operation, advertisement placement, report creation, effect verification, SaaS-type SNS operation support tools, and human resources education services such as SNS know-how and risk countermeasure courses; and the Marketing Automation segment, which offers marketing automation tool utilization support, content marketing services, website production and operation support, sales force automation systems, customer relationship management systems, and other DX-related solutions. The company serves clients across various industries in Japan, focusing on enhancing digital marketing effectiveness through data-driven strategies and technology integration. In recent developments, Lovable Marketing Group,inc. completed the acquisition of UNIONNET Inc. in late 2024 for approximately ¥130 million to bolster its marketing capabilities; acquired the inbound media business of Talon Travel co.,ltd. in March 2025, establishing a new subsidiary Inbound Buzz Inc. to expand into inbound promotion; and entered into a memorandum of understanding in September 2025 to acquire L Marketing, Inc., anticipated to close in November 2025, making it a wholly owned subsidiary focused on additional marketing services. These strategic acquisitions reflect the company's aggressive expansion in specialized marketing domains amid growing demand for digital and inbound solutions. The firm employs 187 people and generates the majority of its revenue from Japan, with SNS Marketing contributing significantly to sales growth from ¥1.56 billion in 2023 to ¥2.06 billion in 2024.