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Baidu, Inc.

Baidu, Inc.

9888.HK
Baidu, Inc.HK flagHong Kong Stock Exchange
115.40
HKD
+1.00
- -
314.12BMarket Cap
Baidu, Inc.
9888.HK
(Hong Kong Stock Exchange)

Recent

price

115.40

P/E

ratio

- -

div

yld

- -

ROIC.AI

2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
TTM
FRC
2.84
5.2
7.98
11.41
17.49
23.76
25.44
30.53
36.63
38.54
39.97
45.14
44.46
47.95
47.72
47.35
47.34
Revenue per Share
1.27
2.38
3.74
3.77
4.7
12.05
4.19
6.59
9.88
0.74
8.39
3.71
2.72
7.24
8.52
2.05
0.48
Basic EPS, GAAP
1.34
2.11
3.39
3.61
4.11
4.3
4.32
6.81
4.9
3.35
7.04
3.22
6.39
9.02
4.65
-6.03
2.08
Free Cash Flow per Basic Share
- -
- -
- -
- -
0.12
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Dividend per Share
2.5
4.87
8.6
12.34
17.01
26.72
30.91
36.84
46.29
45.31
50.5
52.63
53.32
57.44
64.54
65.18
- -
Book Value per Share
2.95
4.63
7.78
7.21
11.79
23.44
28.32
39.27
53.02
51.07
57.7
65.79
69.82
77.95
85.53
83.83
84.77
Tangible Book Value per Share
2,784
2,791
2,795
2,799
2,805
2,794
2,773
2,778
2,792
2,787
2,679
2,758
2,782
2,807
2,790
2,726
2,719
Basic Weighted Avg Shares
7,915
14,501
22,306
31,944
49,052
66,382
70,549
84,809
102,277
107,413
107,074
124,493
123,675
134,598
133,125
129,079
128,702
Sales/Revenue/Turnover
50.02
52.25
49.54
35.04
26.1
17.58
14.24
18.5
15.18
5.87
13.39
8.45
12.87
16.24
15.98
8.03
7.03
Operating Margin (%)
441
885
1,515
2,652
3,972
5,861
8,327
12,559
18,634
22,138
22,714
22,559
20,084
21,457
20,521
21,351
- -
Depreciation Expense
3,525
6,639
10,456
10,551
13,197
33,664
11,632
18,301
27,573
2,057
22,472
10,226
7,559
20,315
23,760
5,589
1,317
Net Income, GAAP
13.2
15.22
13.16
14.97
15.4
14.44
20.08
14.07
17.36
- -
17.6
29.57
25.49
14.48
15.54
18.75
39.61
Effective Tax Rate (%)
44.54
45.78
46.88
33.03
26.9
50.71
16.49
21.58
26.96
1.92
20.99
8.21
6.11
15.09
17.85
4.33
1.02
Profit Margin (%)
6,231
11,442
26,438
31,996
43,766
52,131
53,658
69,112
98,241
108,182
114,957
138,827
133,220
153,804
87,896
65,642
71,440
Working Capital
86
2,308
9,738
17,270
23,467
33,950
34,470
35,812
54,903
62,677
65,028
73,970
67,993
62,397
56,916
65,210
65,214
LT Debt
8,406
16,326
27,215
40,665
54,052
84,216
97,743
130,372
175,752
172,815
191,843
223,952
237,805
262,608
283,612
289,726
292,348
Total Equity
50.26
45.8
32.62
19.36
15.58
10
6.13
8.47
6.14
- -
4.5
2.48
3.65
5.52
5.06
2.25
1.4
Return on Invested Capital (%)
67.79
55.62
39.11
24.23
22.42
37.64
10.11
13.29
18.55
- -
13.06
6.41
3.88
8.43
9.46
2.76
2.74
Return on Capital (%)
67.75
64.55
55.55
36.03
32.1
55.02
14.5
19.46
23.81
1.61
17.18
7.29
5.15
13.12
13.92
3.12
- -
Return on Common Equity (%)

Capital Structure

FRC

•

in mil. unless spec.
Sep'25
Dec'25
Mar'26
ST Debt
30,971
31,867
28,922
LT Borrowings
62,113
61,102
61,273
LT Finance Leases
4,153
4,108
3,941
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
2,722
2,722
2,722
Market Capitalization
333,802
322,140
252,871

Working Capital

FRC

•

in mil. unless spec.
Sep'25
Dec'25
Mar'26
Total Current Assets
158,294
151,970
155,289
Cash, Cash Equivalents & STI
124,815
115,267
116,890
Accounts Receivable, Net
11,784
12,972
14,167
Inventories
- -
6,200
- -
Total Current Liabilities
83,012
86,328
83,849
Payables & Accruals
38,315
40,879
41,439
ST Debt
30,971
31,867
28,922
Deferred Revenue
13,726
13,582
13,488

Growth Rates

FRC

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
13.71%
8.7%
2.16%
Free Cash Flow
-8.55%
-37.15%
-226.63%
Net Income, GAAP
97.11%
5.73%
-76.48%
Sales/Revenue/Turnover
7.21%
4.06%
-3.04%
Total Cash Common Dividend
- -
- -
- -

Quarterly Revenue

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
31,513
33,931
33,557
34,124
133,125
2025
32,452
32,713
31,174
32,740
129,079
2026
32,075
- -
- -
- -
- -

Quarterly Earnings Per Share

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
1.94
1.96
2.74
1.87
8.52
2025
2.81
2.69
-4.14
0.65
2.05
2026
1.27
- -
- -
- -
- -

Quarterly Dividends Per Share

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
- -
- -
- -
- -
- -
2025
- -
- -
- -
- -
- -
2026
- -
- -
- -
- -
- -
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Business
Baidu, Inc. (HKEX: 9888) operates as a leading Chinese multinational technology company specializing in Internet services and artificial intelligence, headquartered in Beijing's Haidian District since its founding in January 2000 by Robin Li and Eric Xu. The company provides a comprehensive suite of core products and services, including its dominant Baidu Search engine for text, voice, and algorithmic queries; feed-based platforms such as Baidu Feed, Haokan, Quanmin short-video service, Baidu Post Bar, Baidu Knows, and Baidu Encyclopedia; AI Cloud offerings encompassing full-stack infrastructure, PaaS, SaaS, generative AI platforms like ERNIE Bot (Wenxin Yiyan), and industrial applications; autonomous driving solutions via the Baidu Apollo platform and Apollo Go robotaxi service; mapping and navigation through Baidu Maps; smart devices including Xiaodu consumer electronics and DuerOS voice assistant; as well as health services via Baidu Health and online video through its significant stake in iQIYI. Baidu primarily serves Chinese Internet users, advertisers, enterprises, developers, and government agencies, with expanding global operations in autonomous driving and AI through partnerships and deployments in Europe, the Middle East, and beyond. Recent developments include the unveiling of the natively omni-modal ERNIE 5.0 foundation model and AI applications such as Famou self-evolving agent, MeDo no-code builder, and Oreate AI workspace at Baidu World 2025, alongside new Kunlun AI chips and plans for global product rollouts; strategic partnerships like those with Lyft for Apollo Go robotaxi launches in Europe starting 2026, Apple for ERNIE integration in China devices in 2025, China Merchants Group for AI cloud expansion, and K2's AutoGo for Abu Dhabi fleet growth to hundreds of vehicles by 2026; Apollo Go achievements with over 2.2 million fully driverless rides in Q2 2025, 1,000+ vehicles deployed worldwide by mid-2025, and projected profitability in 2025; plus Q3 2025 financial results announcement and ongoing AI-driven revenue growth in Baidu Core.

Company News

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  • prnewswire.com

    Baidu's Apollo Go Secures Dubai's First Fully Driverless Testing Permit, Launches Local Operations Hub