- Business
- Affinity Beverage Group, Inc. is a holding company engaged in the acquisition and provision of consumer products in the health and wellness sector. The company manufactures and markets loose leaf teas and tea accessories under its Village Tea brand through its subsidiary Village Tea Company Distribution, Inc., targeting retailers across North America and e-commerce platforms via villageteaco.com. Additionally, it offers natural sweeteners under the Pura Organic Agave brand. Founded in 1999 and headquartered in Sarasota, Florida, Affinity Beverage Group operates primarily in the packaged foods and beverages industry, with a business focus on branded consumer products in health and wellness. Recent company developments include strategic expansions through acquisitions, such as the acquisition of Artisanal Edge LLC, intended to strengthen its product portfolio and market position within the $3.4 trillion global health and wellness market, although no major new product launches or partnerships have been reported within the last two years. The company also underwent a rebranding from its former name, Strategic Rare Earth Metals, Inc., aligning more closely with its current business focus.