- Business
- PT Aspirasi Hidup Indonesia Tbk (ACES) operates as a leading retailer of home improvement, household appliances, lifestyle, and toys products in Indonesia. Founded in 1995 and headquartered in Jakarta, the company, a subsidiary of PT Kawan Lama Sejahtera, manages over 360 stores across more than 80 cities under brands including AZKO for home improvement retail; Toys Kingdom for toys and collectibles; ATARU for millennial fashion and lifestyle; Pendopo for fashion, craft, and culinary products from MSMEs; and ruparupa for omni-channel e-commerce, offering household and electrical appliances, tools, cleaning and gardening equipment, pet supplies, furniture, decoration, automotive accessories, sporting goods, kitchenware, electronics, beauty products, food and beverages, and children's toys. Its product portfolio encompasses categories such as outdoor living, paint and sundries, plumbing supplies and fixtures, electrical items, and renovation materials, marketed through physical outlets and online platforms to serve families and individual consumers nationwide. In a major strategic shift, the company changed its name from PT ACE Hardware Indonesia Tbk in June 2024 via an Extraordinary General Meeting of Shareholders, terminated its 29-year licensing agreement with ACE Hardware International Holdings Ltd effective December 31, 2024, launched a new corporate logo, and introduced the AZKO brand identity in early 2025 to enhance modernity, trendiness, and interactivity in shopping experiences, including a flagship store at Pondok Indah Mall 1; it also expanded by opening 10 new stores in the first half of 2024 across six regions such as Banyuwangi, Garut, Banda Aceh, Tanjungpinang, Ternate, and Palopo, supporting robust financial growth with net profit up 21% to Rp366 billion and net revenue up 14% to Rp4.1 trillion in that period.