- Business
- Adobe Inc. is a global software company that develops and markets digital media, digital experience, and document management solutions for individuals, creative professionals, businesses, and enterprises; the company is headquartered in San Jose, California, and was founded in December 1982 by Charles Geschke and John Warnock. Its core offerings include Creative Cloud applications and services for image, video, design, illustration, and content creation; Document Cloud products such as Acrobat and Acrobat Sign for PDF creation, editing, signing, and document workflows; and Experience Cloud software for marketing, analytics, personalization, commerce, content management, and customer journey orchestration. Adobe also offers Firefly generative AI tools and integrated AI capabilities across its product portfolio, including image, video, audio, and design generation, and serves customers in North America, Europe, Asia-Pacific, and other international markets through cloud-enabled subscriptions, licenses, and related services. In recent years, Adobe has expanded its AI and marketing technology strategy through the completion of its acquisition of Semrush in April 2026, adding brand visibility and search marketing capabilities to its customer experience stack, and through additional AI-focused portfolio moves in 2026, including the acquisition of Rilo and the announced acquisition of Topaz Labs, which are intended to strengthen its creative AI and workflow automation capabilities. Adobe continues to operate as an independent publicly traded company, with its business organized around subscription-based software and cloud services across creative, document, and digital experience segments.