Bread Financial Holdings, Inc.
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ROIC.AI
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- Bread Financial Holdings, Inc. delivers advanced payment and lending solutions to consumers and partner businesses across North America. The company offers a comprehensive array of credit card and financing services, encompassing risk management, account origination, and funding support for a broad portfolio of private label and co-brand credit card programs, alongside Bread partnerships that serve numerous small and medium-sized merchants. Additionally, it provides general-purpose cash-back credit cards under its Comenity brand. The firm actively manages and services the loan portfolios it originates for private label, co-brand, and general-purpose credit card offerings, as well as its Bread Pay™ products, which include installment and split-pay options. Further enhancing its value, Bread Financial provides specialized marketing, data, and analytics capabilities. It also offers a sophisticated digital suite, featuring a unified software development kit for seamless access to its product ecosystem and promoting payment flexibility earlier in the purchasing journey. Through its Bread digital payments platform and robust application programming interfaces, the company empowers merchants and partners to integrate online point-of-sale financing and various digital payment solutions, such as installment and split-pay methods. Originally established in 1996 as Alliance Data Systems Corporation, the company officially rebranded to Bread Financial Holdings, Inc. in March 2022 and maintains its headquarters in Columbus, Ohio.
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