- Sector
- Communication Services
- Industry
- Advertising Agencies
- Address
- 408 Broadway Avenue NW Grand Rapids MI United States of America 49504
- IPO Date
- Apr 26, 2000
- Business
- Adtegrity.com International, Inc. Adtegrity.com International Inc operates as a marketing agency specializing in media planning, buying, and execution across digital and traditional channels. Founded in 1999 and headquartered in Grand Rapids, Michigan, the company delivers integrated full-funnel marketing services nationwide in the United States, serving brands of all sizes through its primary operating brand, Media Place Partners. Its core offerings encompass programmatic advertising, search engine marketing, display advertising, social media marketing, streaming audio and OTT, out-of-home advertising including billboards, broadcast TV, radio, print media, creative services, marketing strategy, media consulting, SEM, SEO, email marketing, and advanced analytics via the proprietary HelloMPP client portal that provides 24/7 real-time insights. Adtegrity.com International, Inc. targets diverse industries and customer types, from local Michigan businesses to national organizations such as universities, grocers, and health campaigns, optimizing budgets for outcomes like increased program inquiries, foot traffic, and click-through rates exceeding industry averages. In 2017, the company merged with Media Place Partners, originally founded in 2005, to create one of the Midwest's largest independent media buying platforms, combining Adtegrity's digital expertise with MPP's traditional media capabilities while maintaining MPP as a distinct brand under its direction.