- CEO
- Anthony Mathew Eisen CA
- Full Time Employees
- 1,300
- Sector
- Technology
- Industry
- Software - Infrastructure
- Address
- 406 Collins Street Melbourne VIC Australia 3000
- IPO Date
- Dec 24, 2020
- Business
- Afterpay Limited (AFTPY) is a leading buy now, pay later (BNPL) financial technology company that enables consumers to split purchases into interest-free installments over four payments typically spread across six weeks, for both online and in-store transactions; it generates revenue primarily from merchant fees and late payment charges, without conducting traditional credit checks or impacting consumer credit scores. Founded in 2014 by Nick Molnar and Anthony Eisen in Sydney, Australia, the company is headquartered at 406 Collins Street in Melbourne, Australia, and operates as a wholly-owned subsidiary of Block, Inc. following a $29 billion acquisition completed in February 2022. Afterpay serves approximately 24 million active users globally, processing $27.3 billion in annual payments as of 2023, and ranks among the top three BNPL providers worldwide by monthly active users.
The company's core offerings include its flagship BNPL platform, which supports unsecured installment loans for retail purchases across categories such as fashion, beauty, lifestyle, home goods, electronics, and wellness; in certain markets like the U.K. and Europe, it operates as Clearpay. Afterpay targets millennial and Gen Z consumers, as well as merchants seeking to boost sales through flexible payment options, with services available in Australia, New Zealand, the United States, Canada, France, Italy, Spain, and the United Kingdom. Merchants benefit from omnichannel integration, including e-commerce and point-of-sale solutions, while consumers enjoy no-interest financing provided payments are made on time.
In recent developments, Afterpay has expanded its U.S. merchant network through new partnerships announced in spring 2025 with brands including Aviator Nation, Brandon Blackwood, Huckberry, Mejuri, StitchFix, and Turo, enhancing options in fashion, lifestyle, home, and experiences categories. The company continues to integrate deeply within Block's ecosystem, enabling BNPL at checkout for Square sellers and installment management via Cash App, following initial post-acquisition launches in the U.S. and Australia. As of late 2024, Afterpay reported a merchant base exceeding 348,000 across five key countries, with Nick Molnar promoted to head of sales at Block in August 2024, and it maintains strong performance with 95% of repayments on time in early 2024.