- Business
- Agrana Beteiligungs-AG processes agricultural raw materials into high-quality industrial products for the food, beverage, cosmetics and pharmaceutical industries across three core segments: Fruit, Starch and Sugar. In the Fruit segment, the company manufactures fruit preparations for yoghurts and desserts, fruit juice concentrates including apple and berry varieties, and beverage bases with natural flavors; the Starch segment produces customized starch products from potato, corn and wheat for food and technical applications as well as bioethanol; and the Sugar segment supplies industrial and consumer sugar products under the Wiener Zucker brand alongside isoglucose. Founded in 1991 and headquartered in Vienna, Austria, Agrana Beteiligungs-AG operates 55 production facilities worldwide with approximately 9,000 employees, generating consolidated revenues of nearly EUR 3.5 billion, and maintains leading positions as the global market leader in fruit preparations, a major European producer of starch and bioethanol, and the top sugar supplier in Central, Eastern and Southeastern Europe serving customers in Europe, North and South America, Asia, Africa and Australia. Recent strategic developments include the approval of the AGRANA NEXT LEVEL group strategy in November 2024 by the Supervisory Board, which restructures the company into a streamlined holding with two business units--Agricultural Commodities & Specialities and Food & Beverage Solutions--aiming for EUR 80-100 million in annual cost savings from 2027/28, reduced market volatility exposure and enhanced profitability; the full acquisition of AUSTRIA JUICE GmbH, a juice concentrate and natural flavors producer with 13 sites in Europe and China, completed in 2025 for EUR 54.7 million to bolster the Fruit segment and global beverage expansion; and a December 2024 joint venture with Ingredion to expand starch production capabilities in Romania, leveraging complementary expertise to support growth in custom starch applications across Europe.