- CEO
- Baskar Subramanian
- Full Time Employees
- 850
- Sector
- Technology
- Industry
- Software - Application
- Address
- 4th Floor, Raj Alkaa Park Bengaluru KA India 560076
- IPO Date
- Jan 21, 2026
- Business
- Amagi Media Labs Limited operates as a cloud-native, software-as-a-service platform provider delivering end-to-end solutions for the media and entertainment industry, with a focus on content distribution, monetization, and automation across OTT, broadcast, and digital channels. The company offers a unified platform that enables content owners, broadcasters, streaming platforms, and advertisers to prepare, manage, deliver, monetize, and analyze video content across global networks and devices. Core product areas include cloud-based content preparation and management; live and on-demand content distribution to cable, OTT, and internet platforms; dynamic ad insertion and programmatic monetization; audience analytics and measurement; AI-assisted metadata enrichment, QC, and compliance; streaming unification and orchestration; and associated services such as video encoding, packaging, transcoding, and asset storage. Amagi conducts its activities through a multi-product portfolio designed to reduce infrastructure costs, improve operational efficiency, and scale across geographies and devices. The company is headquartered in Bengaluru, India, and operates worldwide with a continuing emphasis on expanding its global reach in North America, Europe, the Middle East, and Asia-Pacific markets. Amagi serves content owners, broadcasters, TV networks, streaming platforms, advertisers, sports networks, and digital content providers, offering both foundational software and value-added services to support the entire video lifecycle from acquisition and preparation to delivery, advertising, and analytics. Since its founding in 2008, Amagi grows its business through strategic acquisitions and partnerships to broaden platform capabilities, enhance AI/ML features, and expand its live production, clipping, and monetization capabilities, including notable acquisitions and collaborations that strengthen its position in the cloud-based media technology ecosystem. The company has reported sustained revenue growth and profitability improvements driven by its expanding software subscriptions, advertising revenue optimization, and international deployments, underscoring its role as a leading enabler of cloud-native media workflows. Overall, Amagi positions itself as a comprehensive, scalable solution for modern video distribution and monetization, serving a diverse set of customers across industries undergoing digital transformation in how content is created, delivered, and paid for.