- Business
- Amaru, Inc. operates within the realm of broadband media entertainment through its various subsidiaries. The company specializes in delivering interactive entertainment and e-commerce solutions, streamed on demand across diverse digital channels, including broadband networks, internet portals, and third-generation (3G) mobile devices. Its offerings encompass both wired and wireless streaming, accessible via personal computers, television sets, and 3G-enabled handsets. Furthermore, the enterprise maintains several broadband television websites, featuring an array of entertainment categories such as films, dramatic series, comedic programs, documentaries, musical content, fashion-related shows, and lifestyle programming. Its operational model generates revenue from multiple streams, including sponsorships for channels and specific programs, online subscription services, the development of digital channels and portals, content aggregation and syndication, consulting services for broadband applications, hosting and streaming infrastructure, e-commerce commissions, online dealership arrangements, and pay-per-view options. Amaru distributes its services under the brand names M2B and WOWtv, catering to markets in Singapore and internationally. The organization was established in 1999 and maintains its primary corporate location in Singapore.