AO World plc
Other OTCCapital Structure
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in mil. unless spec.Working Capital
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in mil. unless spec.Growth Rates
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
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in mil. unless spec.- CEO
- John Roberts
- Full Time Employees
- 3,600
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- Address
- AO, 5A The Parklands Bolton United Kingdom BL6 4SD
- IPO Date
- Mar 4, 2015
- Website
- ao-world.com
- Similar Companies
- Business
- AO World plc is a United Kingdom-based online electrical retailer founded in 2000 and headquartered in Bolton, England. The company specializes in the retailing of major domestic appliances such as washing machines, refrigerators, and dishwashers; small domestic appliances including kitchen appliances and floorcare devices; mobile phones; audiovisual equipment; consumer electronics; and laptops. It offers ancillary services including installation of new products, collection and recycling of old products, product protection plans, customer finance options, and business-to-business electricals and installation services. AO operates primarily in the UK, with historical operations in Germany and the Netherlands. In recent developments, AO World expanded its product range beyond major domestic appliances, adding over 1,500 new products in categories such as fitness, drones, cameras, and health and beauty during the 2024-2025 fiscal year. It completed the acquisition of musicMagpie plc in December 2024, enhancing its refurbishment and recycling capabilities and expanding its technology offerings. AO World also acquired online phone retailer Mobile Phones Direct, integrating mobile phones more deeply into its portfolio. The company strengthened its logistics infrastructure with a centralized hub and extensive warehouse and delivery networks, supporting both retail and third-party clients. AO maintains a strong commitment to sustainability with major investments in electronic waste processing and refrigeration recycling facilities, positioning itself for growth through service expansion and strategic acquisitions in recent years. AO World’s operations are supported by a market-leading proprietary logistics network including warehouses totaling over 1.4 million square feet and 16 delivery depots across the UK, enabling nationwide delivery and installation services 7 days a week. The company also leverages a membership program and strategic partnerships to enhance customer loyalty and operational reach, including an 18.9% strategic stake acquisition by Frasers Group plc in 2025. Its recent business expansions and acquisitions underscore a strategic focus on diversifying product offerings, expanding service capabilities, and advancing sustainability initiatives within its core electrical retail market.
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