- Business
- AppLovin Corporation operates as an artificial intelligence-powered advertising technology company that provides end-to-end software solutions designed to help businesses acquire customers, monetize digital content and grow global audiences. The company’s principal offerings comprise Axon Ads Manager, a performance-marketing and user-acquisition platform powered by the Axon AI recommendation engine that matches advertiser demand with mobile-app and web publisher inventory through real-time auctions; MAX, an in-app bidding and mediation platform that enables mobile publishers to manage advertising demand, automate monetization, conduct real-time competitive auctions, improve yield and review ad quality; Adjust, a software-as-a-service mobile measurement, attribution, analytics and fraud-prevention platform for marketers and app developers; and Wurl, a connected-TV platform offering streaming-content distribution, advertising and publishing solutions, including AdPool CTV monetization and Global FAST Pass distribution for free ad-supported streaming television channels. The company serves enterprises, digital advertisers, advertising networks, mobile-app developers, game publishers, e-commerce advertisers, content companies and independent businesses worldwide. AppLovin earns substantially all of its revenue from its advertising solutions, with Axon Ads Manager serving as its principal revenue-generating product. The company operates from Palo Alto, California, with locations across the United States, North America, Asia and Europe, and employs personnel in 15 countries. AppLovin Corporation was incorporated in Delaware in 2011. In June 2025, AppLovin completed the sale of its Apps business to Tripledot, receiving cash consideration and an equity interest in Tripledot, and consequently repositioned itself as a focused advertising technology company. The company is expanding its AI-driven advertising capabilities into web-based e-commerce and social-media-related verticals, while continuing to develop its connected-TV operations through Wurl and the application of Axon AI to CTV advertising and monetization.