Blue Apron Holdings, Inc.
NASDAQ Capital MarketCapital Structure
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in mil. unless spec.Working Capital
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in mil. unless spec.Growth Rates
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
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in mil. unless spec.- CEO
- Linda Findley Kozlowski
- Full Time Employees
- 160
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- Address
- 28 Liberty Street New York City NY United States of America 10005
- IPO Date
- Jun 29, 2017
- CIK
- 0001701114
- Website
- blueapron.com
- Similar Companies
- Business
- Blue Apron Holdings, Inc. operates as a direct-to-consumer meal kit company headquartered in New York City, primarily serving customers across the United States. The company offers a range of core products including chef-designed meal kits with fresh, seasonal ingredients; oven-ready dinners requiring minimal preparation; ready-to-eat meals; Blue Apron Market, an e-commerce platform for cooking tools, utensils, and pantry items; and Blue Apron Wine, a direct-to-consumer wine delivery service designed to complement its meal offerings. Blue Apron's product lineup combines culinary discovery, convenience, and various cooking techniques to cater to young couples, families, singles, and empty nesters. Founded in 2012, Blue Apron went public in June 2017 and has since evolved through strategic partnerships and operational adjustments. Notably, since November 2023, the company operates as a subsidiary of Wonder Group, a food delivery startup led by Marc Lore, which acquired Blue Apron for approximately $103 million to enhance its mealtime platform by integrating cooking experiences with consumer-facing apps and delivery logistics. Recent major developments also include new product introductions such as the Prepared & Ready line of fresh, single-serve, non-frozen meals launched in late 2023 and two new convenience-focused product lines introduced in 2025: Dish by Blue Apron, offering pre-made meals ready in five minutes, and Assemble & Bake, which provides hands-off dinners with minimal prep time. Strategic alliances form a key part of Blue Apron's growth strategy, exemplified by partnerships with leading organizations such as Blue Cross Blue Shield and Planet Fitness under its Wellness360 initiative to promote healthy lifestyles, and an expanded collaboration with DoorDash's convenience store platform DashMart to broaden distribution. Additionally, Blue Apron collaborates with retail giant Walmart to offer non-subscription meal options to Walmart.com customers, thereby scaling its e-commerce presence and attracting new customer segments. The company emphasizes flexibility and convenience, extending its offerings beyond traditional meal kits to meet diverse consumer needs across the U.S. market. Blue Apron continues to leverage its brand legacy and evolving menu to maintain customer engagement and drive incremental revenue growth.
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