- Business
- Arvind Fashions Limited is a leading Indian apparel company primarily engaged in the manufacturing, branding, and retailing of fashion and lifestyle products. The company offers a diverse portfolio of branded apparel including categories such as denim, casual wear, formal wear, and footwear; it markets homegrown and international brands such as Flying Machine, Newport, Excalibur, Arrow, US Polo, Tommy Hilfiger, and Calvin Klein. Arvind Fashions also operates through multiple retail formats including standalone stores and multi-brand outlets across India, focusing on premium and mass-market segments and catering to men's, women's, and children's apparel needs.
Founded in 2017 as a demerged entity from Arvind Limited, Arvind Fashions is headquartered in Ahmedabad, India, and is a significant player in the Indian fashion retail sector with substantial operations across urban and semi-urban markets. Besides manufacturing, it offers services encompassing merchandising, digital marketing, and e-commerce platform partnerships aimed at expanding its online retail footprint.
In the last 1-2 years, Arvind Fashions has executed strategic changes including the sale of the Sephora India business to Reliance Retail, reflecting a focus on core apparel brands and retailing. The company also raised capital through rights issues and preferential allotments to optimize its operations and expand product offerings. Recent leadership changes include the appointment of Preeti Anand Raturi as Head of Merchandising to drive product innovation and digital acceleration. The footwear category has shown significant year-on-year growth exceeding 25%, and the company continues investing in digital partnerships that have driven online sales growth of about 45% year-on-year. Arvind Fashions also engages in sustainability initiatives and technological upgrades in product and manufacturing processes to support long-term growth and brand differentiation within competitive apparel segments.