- CEO
- Bjorn Gulden
- Full Time Employees
- 46,045
- Sector
- Consumer Cyclical
- Industry
- Apparel - Footwear & Accessories
- Address
- Adi-Dassler-Strasse 1 Herzogenaurach Germany 91074
- IPO Date
- Jan 21, 2010
- Business
- adidas AG adidas AG designs, manufactures and markets athletic footwear, apparel, accessories and equipment worldwide. The company offers a broad portfolio of products including running shoes such as the Adizero and Ultraboost series; football boots like the Predator, Copa Mundial and X models; basketball footwear under the Harden and D.O.N. lines; training and lifestyle sneakers including Samba, Stan Smith, Superstar and Forum; performance apparel encompassing tracksuits, jerseys, shorts and outerwear; sports accessories such as bags, balls and protective gear; and specialized lines like TERREX for outdoor activities, Five Ten for climbing, and Golf products. adidas AG operates through three main segments: adidas brand covering sport performance, lifestyle and heritage products; Other Brands previously including Reebok until its divestiture in 2022; and adidas Direct comprising owned e-commerce and retail stores. The company serves athletes, teams, fitness enthusiasts and consumers across football, running, basketball, training, tennis, golf and streetwear categories; targets professional sports organizations, retailers, wholesalers and direct-to-consumer channels; and maintains global operations in over 100 countries with key markets in Europe, North America, Greater China, Asia-Pacific and Latin America. Founded in 1949 by Adolf Dassler and headquartered in Herzogenaurach, Germany, adidas AG employs approximately 62,000 people and continues as a leader in the sporting goods industry. In recent developments, adidas AG reports record Q3 revenues and upgrades its 2025 outlook to anticipate 9% overall revenue growth and operating profit around 2.0 billion euros; achieves strong Q2 2025 performance with 12% growth in the adidas brand and 8% company-wide expansion; secures 13 million dollars in new investment to support product innovation, sustainability, digital transformation and market expansion; launches multiple collaborations including with Moon Boot, Arte Antwerp, Wales Bonner, Sporty & Rich, 100 Thieves, Brain Dead, BAPE, SPZL, Minecraft, Fortnite and Club América; celebrates its 75th anniversary in 2024 while marking 100 years since the founding of Gebrüder Dassler Schuhfabrik; and introduces innovations like the Adizero Adios Pro Evo 1 running shoe which powers world records such as Tigist Assefa's marathon mark.