Raymond James
Today, March 2nd, 2026. These statements are based on assumptions we believe reasonable as of today, and we have no obligation to update them, except as required by law.
We will also present both GAAP and non-GAAP financial measures. Reconciliations are included in our earnings press release on our Investor Relations website.
This is an audio-only call with no slides. Our updated investor deck is available as a reference on our Investor Relations website.
We'll begin with a business update by CEO Lauren Antonoff, then CFO Russell Burke will review financials, followed by Lauren's 2026 outlook, and then Q&A. Please limit questions to one per participant.
I'll now turn the call over to Lauren.
Lauren Antonoff
Good afternoon to everyone from the US, and good morning to those tuning in from Australia. Thank you for joining our fourth-quarter and full-year results call.
We've got a lot of material today because there's a lot going on that deserves deeper discussion. 2025 was a landmark year for Life360.
For the first time in company history, we achieved annual net income of over $32 million, even excluding a one-time, non-cash tax benefit, reflecting both the fundamental strength of our freemium model and the operating discipline we've built over the past several years. Full-year revenue grew 32% to nearly $490 million, adjusted EBITDA more than doubled to over $93 million, and we exited the year with 95 million monthly active users and 2.8 million paying Circles.
Beyond the numbers, we made significant progress building our family super-app platform. We introduced Pet GPS, our first fully in-house created device, which launched simultaneously across five global markets.
We acquired Fantix, enabling Place Ads and Uplift. We completed the Nativo acquisition in January 2026, creating a full-stack advertising platform with Fortune 500 relationships and thousands of publishers.
These platform investments position us well for the next major shift reshaping our world: AI. We see AI as an opportunity to accelerate our path and deepen our moat.
We're well into the transition to an AI-first world, and I want to share why we're so confident in our position. First, our core use case is durable because it's anchored in real people moving through the physical world.
While AI will reshape our product experience, it does not replace your child, your spouse, or your pet. As for market concern that AI will eliminate the need for software products, code's only part of what we do.
Family relationships and physical world services, like crash detection, emergency response, and roadside assistance, go well beyond what software alone can provide, and they're essential to the peace of mind that families rely on us to deliver. Second, AI makes our data more valuable.
For many products, data doesn't need to be fresh. A year-old forum thread is nearly as useful as a new one, and once it's absorbed in a model, you may not need that source at all.
Our data is fundamentally different because, by its nature, it's real-time, continuous, and perishable. Where your child is right now can't be learned from a training set.
We keep this dataset within our walled garden, and the market's already placing a premium on access to it, validating both its scarcity and its strategic value. Third, AI enhances our ability to delight customers.
Today, members engage with Life360 by briefly checking the map or reading notifications. With AI, we can start to play a more active role in our members' lives, telling you that there's a soccer game at 3:00, or making sure you know you're the one getting the the kids and that you have directions to the field, and reminding you that you need to leave in 30 minutes so you won't be late.
AI connects the dots so you can focus on real life. Where earlier apps have failed because they put the burden on parents to plan ahead, our location intelligence powered by AI can simplify organization for busy parents, deepening the value we offer families.
Fourth, AI is improving our execution. The trajectory is promising as organization-wide AI adoption has grown from about 25% to almost 95% in the past year.
This is already increasing the pace at which we're delivering product capabilities and experiences that drive growth, further bolstering our confidence in achieving our 20% MAU target for 2026. Over time, it'll accelerate our path to creating significant operating leverage.
Finally, we understand the power of platform shifts because we were born from one. Life360 was founded on the early recognition that mobile would reshape how families stay connected, and we look forward to leading the charge to help families navigate this transformational shift.
At the same time as AI is transforming how we work and what we do, we enter 2026 on track to achieve our multi-year strategic goals, surpassing 150 million MAU and $1 billion in annual revenue, delivering continuous adjusted EBITDA margin expansion on our path to 35% plus, and becoming the number-one brand that makes everyday family life better. To achieve these goals, we continue to grow our user base, scale our paid offerings, expand our revenue streams, and enhance our profitability.
We'll touch on each of these briefly. Let's start with user growth, which is the engine that fuels both subscription and advertising revenue.
In 2026, we expect 20% MAU growth for the full year, with significantly quarter quarterly variation in net adds, and growth weighted towards H2. Our MAU growth engine operates through two complementary mechanisms: product improvements and marketing, which supplements organic adoption.
Both fluctuate due to the very timing of product improvements and marketing investments, along with unpredictable acquisition spikes, especially in emerging markets. While user user growth remains a bit volatile quarter to quarter, we expect a continued steady annual MAU growth.
Remember that after strong acquisition quarters, a meaningful share of new users shift from active to passive. Think about a parent who checks the app regularly while their spouse relies on notifications.
Both are still getting value, but in this scenario, only one is counted in MAU after the first month. Product-led growth benefits from specific improvements and new features like driver reports, no-show alerts, and device integration, as well as network effects from happy members, and both of these compound over time.
Across communities, word-of-mouth drives penetration as trust builds through social proof. At the platform level, our growing base of nearly 100 million users attracts partners like Uber and AccuWeather, and those partnerships in turn create new reasons for families to use and stay on Life360.
Features like our Petfinder Network and Pet GPS extend that flywheel further, broadening our relevance and fueling our progress towards super-app status. Turning from product-led growth to marketing-led growth, our marketing now spans the full customer journey.
At the top of the funnel, we focus on awareness with evocative video ads you may find on YouTube or premium placements like the Olympics. Mid-funnel, we work with influencers and podcasters to enhance consideration and reinforce our family positioning.
At the bottom of the funnel, we deploy sophisticated performance marketing to drive installs and registrations. We've validated our hypothesis that, by investing more in the upper funnel, we improve efficiency of our lower-funnel marketing, we're putting more dollars behind our brand.
To that end, during the Super Bowl, we launched the third chapter of our Family Proof Your Family brand campaign, which had prominent placements across NBC's streaming and broadcast networks during the Olympics. These campaigns represent a significant step forward in building Life360's reputation as the trusted family brand at scale, and we followed up with targeted campaigns leveraging the Life360 advertising platform further down funnel.
Our biggest growth opportunities are in international markets, where penetration averages low single digits, compared to 16% in the US. In more developed markets like the UK and Australia, we're focused on deepening penetration and monetization.
In emerging markets like Mexico and Brazil, we're in the earliest stages of penetration, and we're focused on growing awareness and adoption, and we expect to see continued variability in growth rates. Our second key focus is on scaling our paid offerings.
Paying Circles grew 26% in 2025, reflecting the increasing value we deliver for families and the impact of continuous funnel optimization, which is driving record conversion rates. As we expand the plat- as we expand the platform with capabilities like Pet GPS and, eventually, aging parents, families see more values and discover more reason to move into premium tiers.
At the same time, international ARPPC remains 40% to 50% below US levels, representing a multi-year runway of natural monetization upside as those markets mature. Our near-term priorities are growth of our membership and subscriber base, but our wide remit, addressing the needs of everyday family life, opens limitless opportunities to create member value, presenting a pricing opportunity with significant headroom.
Tile and Pet GPS extend Life360 into the physical world, giving families new reasons to join and deepening engagement with existing members. Devices serve as a subscription growth mechanism, not a standalone hardware business.
For Tile specifically, we've decided to exit brick-and-mortar retail and focus distribution on direct and online channels, where we can better control the full customer journey from purchase to subscription activation. Pet GPS launched exclusively through direct and online channels from day one.
To give you a perspective on pet on the Pet GPS opportunity, in the few short months since we introduced our Petfinder Network, we now have almost 5 million pets registered, and nearly 90% of those are in free Circles. That's a large, growing, identifiable audience we can convert to paid over time.
Multi-year subscription revenue from converted users far exceeds the device investment, we're prioritizing adoption over device margins and getting the model right over near-term device volumes. Initial response has validated our Pet GPS thesis, and now we're optimizing unit economics, pricing, and supply chain to maximize subscription growth.
This disciplined approach reflects our long-term focus. Our third area is expanding our revenue streams, with advertising as a transformational opportunity to build a high-margin business that complements subscriptions.
With With Fantix, which we acquired in early 2025, we built the intelligent and measurement layer that lets us that let us launch Place Ads and Uplift. With the acquisition of Nativo that closed in January 2026, we now have the pieces in place to operate a full-stack advertising technology platform.
The logic of this combination is straightforward: we have nearly 100 million users and the richest first-party family location dataset in the market, but we were early in building the ad tech platform and off-site reach needed to scale. Nativo had hundreds of advertisers and thousands of publisher relationships, along with a mature ad tech stack and a sales force built over more than a decade, but no first-party data or audience of its own.
Let me explain what this combination means in practice. Before Nativo, we were effectively limited to showing ads inside the Life360 app, reaching approximately 40 million ad-eligible US users.
Now, we benefit from direct integrations with thousands of publishers, including news sites, lifestyle content, and connected TV. We can take our first-party data—the fact that we know that this is a household with two kids and a dog and a parent who drives to soccer practice every Saturday—and use it to serve ads not just inside Life360, but across that entire publisher network.
When that parent is reading an article or streaming content, our data is powering the ad they see. Because we have real-world location data, we can close the loop and tell the advertiser whether the ad actually generated store visits.
Importantly, this includes our passive users, members who rely on notifications rather than actively opening the app. Place Ads reach these users at the moment they're moving through the physical world, meaning that even members who are not counted in MAU represent monetizable audience inventory.
Throughout all of this, the data never leaves our ecosystem. What our off-site platform enables is that every new publisher relationship becomes another canvas for our ads.
That's what takes us from 16% reach to over 95% of the ad-eligible adults in the US, and even more as we expand internationally. The US digital advertising market is massive, over $400 billion and growing.
The majority flows through three platforms, but more than $100 billion is spent across open web, connected TV, and premium publishers, where advertisers are actively seeking better data, better targeting, and real-world measurement. That's exactly what our platform delivers, and we're uniquely positioned to win in this market.
Over the long term, we believe that advertising revenue can rival the scale of subscriptions and ensure that every family can access Life360 in the way that works best to them, whether that's a free, ad-supported experience or a premium subscription. The result is a truly multi-engine platform with diverse, high-margin revenue streams.
Now, I'll hand it over to Russell to review the financials and discuss how we're enhancing profitability through operating leverage.
Russell Burke
Thanks, Lauren, and thanks, everyone, for joining the call today. As a reminder, the financials I'll be referencing are unaudited for Q4, audited for the full year 2025, and denominated in US dollars.
Let's start with the fourth quarter. Q4 revenue increased 26% year on year to $146 million, reflecting strong performance across our business.
Overall, subscription revenues increased 30% year over year to $102.5 million. Core Life360 subscription, which excludes hardware subscriptions, increased 33% year over year to $97.3 million, driven by the 26% increase in global paying Circles and 6% higher ARPPC.
Total paying Circles growth was supported by improved conversion globally, with Q4 quarterly subscriber net additions achieving a new record. Other revenue in Q4 increased 86% to $24.2 million, driven by continued scaling of our advertising platform and growth in data partnerships.
The significant year-over-year increase reflects the ramping of our advertising capabilities and increasing advertiser demand. December annualized monthly revenue reached $478 million, an increase 30% year over year, reflecting the strong performance of subscription and other recurring revenue.
Hardware revenue for the quarter was $19.3 million. While hardware revenue declined 19% year over year due to promotional pricing and product mix, device unit shipments increased 3% as we integrate hardware more deeply into the Life360 subscription experience.
As we've stated previously, our strategic focus with hardware remains on expanding the member experience and, ultimately, our subscriber base, rather than near-term hardware margins. In 2026, we've made the strategic decision to exit physical retail and focus exclusively on direct-to-consumer and online channels like Amazon.
Unit volumes are expected to decline year over year as we eliminate retail margin pressure and optimize pricing in our digital channels, where we control the full customer experience. Q4 gross profit of $109.7 million increased 28% year over year, with gross margins of 75%, higher than the prior year.
This stability in gross margin reflects the balance of high-margin subscription and other revenue with strategic investments in hardware. At the device level, Pet GPS margins were negative as we price for market penetration rather than near-term profitability.
We expect this approach to continue in 2026, with device margins fluctuating quarterly between breakeven and negative. In Q1, we expect negative device margins as we conduct extensive price testing with Pet GPS and absorb the impact of our exit from the brick-and-mortar retail.
However, our consolidated gross margins remain strong, in the 75% to 78% range, driven by high-margin subscription and other revenue, which continue to become a larger part of the mix. Q4 total operating expenses remained flat as a percentage of revenue year over year at 69%.
Q4 operating expenses, excluding commissions, increased 26% year over year versus subscription revenue growth of 30%. This demonstrates our continued operating discipline, even as we made strategic investments in Pet GPS launch and international expansion.
R&D costs increased 12% year over year to support our expanding product suite, and, importantly, our AI investments are embedded within this existing cost structure, and will help us build faster and work more efficiently. Sales and marketing costs increased 25% year over year, driven by higher commissions and planned Pet GPS and seasonal marketing.
Q4 G&A increased 55% year over year, supporting company growth in our expanding advertising platform, and, importantly, including transaction costs related to the Nativo acquisition. We expect G&A costs to normalize in 2026, inclusive of our AI investments.
We continue to make substantial progress in expanding profitability. First, we recorded positive net income of $129.7 million in Q4, up from $8.5 million in the prior year, and I note that it includes a one-time non-cash tax benefit of $118.4 million.
Next, adjusted EBITDA increased 53% to 30- $32.4 million in Q4, from $21.2 million in the prior year, with adjusted EBITDA margin expanding to 22%, our highest quarterly margin to date. This performance demonstrates the significant operating leverage inherent in our business model as we scale.
That operating leverage carries on into 2026 as we expand high-margin subscription and other revenues, even as we make growth-orientated investments and integrate Nativo in the first half. Advertising, in particular, creates high incremental margins as it scales in the second half, partly related to seasonality, but also, importantly, leveraging our existing infrastructure and user base.
Looking briefly at the full-year results for 2025, which exceeded guidance across the board: Total revenue increased 32% year over year to $489.5 million. Gross margin expanded to 78%, 3 percentage points higher than 2024.
Total operating expenses grew 26% year over year, but declined as a percentage of revenue, driving strong operating leverage. Net income for the year was $150.8 million, compared to a $4.6 million loss in 2024.
This marks our first fully profitable year in company history, even excluding the one-time, non-cash tax benefit. Adjusted EBITDA increased $47.7 million year over year to reach $93.2 million, exceeding our outlook range, with margin expanding from 12% in '24 to 19% in 2025.
Turning now to the balance sheet and cash flow, Life360 ended 2025 with cash, cash equivalents, and restricted cash of $495.8 million, a significant increase from $160.5 million at year-end 2024. This increase was primarily driven by operating cash flow and the net proceeds from our June 2025 convertible notes offering, which provided $275.4 million in net proceeds, partially offset by the $25 million investment in Oura convertible notes.
The result is a substantially stronger balance sheet, with significant financial flexibility to invest in our highest-return growth opportunities while maintaining disciplined capital allocation. Operating cash flow was positive again in Q4.
Net cash provided by operating activities of $36.8 million during the quarter increased nearly 200% from $12.3 million in the prior year, reflecting our strong and accelerating cash generation. For the full year, operating cash flow reached $88.6 million, up $56 million from 2024.
Thanks for your attention, and I'll hand back to Lauren to discuss our 2026 guidance.
Lauren Antonoff
In 2026, we're doing three things simultaneously: investing in our highest-return opportunities, accelerating revenue growth, and expanding margin. That combination is reflected in our full-year outlook as follows: annual MAU growth of 20%; consolidated revenue of $640 million to $680 million; subscription revenue of $460 million to $470 million; other revenue of $140 million to $160 million, driven by the rapid scaling of our Life360 advertising platform following the Nativo acquisition; hardware revenue of $40 million to $50 million, as we narrow distribution to focus on channels that drive stronger subscription attachment; and adjusted EBITDA of $128 million to $138 million.
Stock-based compensation is anticipated to be 40% higher than last year, largely due to increased headcount from Nativo. This range represents approximately a 20% adjusted EBITDA margin, another step in our multi-year path of continuous annual expansion toward our strategic target of over 35%.
Given a few factors unique to 2026, we want to provide some additional color on quarterly modeling. Russell going to walk through those points before we conclude.
Russell Burke
Thanks, Lauren. We have strong conviction in our full-year guidance, and we take pride in delivering what we say.
With that, there are there are a few quarterly dynamics worth walking through so that models reflect what we expect through 2026. Our strategic investments are concentrated in the first half of the year.
At the same time, our revenue profile has shifted. Advertising, in particular, follows a seasonal pattern, where growth concentrates in the second half.
Our investments are front-loaded, our revenue acceleration back-loaded. That combination creates quarterly vari- variability in MAU, revenue, and margins that normalizes as the year progresses.
That dynamic is fully reflected in our full-year guidance. Let me walk through three Q1 factors specifically.
First, adjusted EBITDA margin percentage in Q1 is expected to be in the low double digits, driven by Life360 advertising platform margin contribution timing, the Pet P- the Pet GPS promotional pricing, which is designed to maximize subscriber adoption, and front-loaded advertising and marketing. These are all intentional investments concentrated early in the year to fuel growth as we scale.
Second, device revenue in Q1 is expected to be approximately 50% lower than Q1 last year, due to due to our brick-and-mortar retail exit. Hardware gross margin will also be negative in Q1.
This impact is reflected in our full-year guidance range. Third, on MAU, Q1 year-over-year growth will come in below our full-year rate of approximately 20%.
As Lauren discussed, quarterly MAU growth after a strong quarter tends to retrace. We expect MAU growth to be more back-half weighted, due to product-led growth investments and scaled marketing in new geographies building through the year.
Our growth investments normalized during the year As as our growth investments normalize during the year, we expect Q4 2026 margin to exceed the 22% margin that we just delivered in Q2 Q4 '25, reflecting continued build of operating leverage with subscription momentum and the Life360 advertising platform delivering meaningful contributions in the second half. Additionally, for context, Nativo's contribution to our 2026 outlook: Nativo's unaudited 2025 revenue was approximately $63 million, at effectively breakeven adjusted EBITDA.
We ex- we expect a majority of that revenue base to carry forward into 2026 in the Life360 advertising platform, with incremental growth at significantly higher adjusted EBITDA margins in the second half, as integration completes and cross-platform campaigns ramp through the year. That concludes our prepared remarks.
I'll now turn over the the call to RJ to manage Q&A.
Raymond James
Thanks, Russell. As a reminder to participate in the Q&A, please raise your hand by pressing the raise-hand icon at the bottom of your screen within the Zoom app.
You will need to unmute yourself to ask your single question to start. First, we'd like to open it up to Mark Mahaney to ask a question.
Mark Mahaney
Okay. Thanks very much.
Two questions. The international growth, Lauren, that you talked about and wanting to lean in to that, is that more driven by product or by marketing?
Which of those two kind of gets that international penetration up, even ballpark close to the US level? Then you talked about these record net new ads in the December quarter.
Just what's the source of those new ads? Anything interesting there in terms of different markets, I don't know, different demographics, different verticals?
Any new color on where those net ads came from? Thank you.
Lauren Antonoff
Thanks, Mark. I'm going to focus on the international question because I think it's really important.
There's often this question about is it product or is it marketing, and it really is the interplay between both. We're investing to make sure that the product works great for users outside of the US, and that means improvement in things like the Android platform, our localization, and features really tailored towards those markets.
That only works if users in those markets know about our product, and so product improvements and marketing really go together and complement each other as we grow.
Raymond James
Great. Thanks, Mark.
Next, we're going to open it up to James—
Mark Mahaney
Hey, my second question.
Raymond James
Nope. I'm sorry, Mark.
Mark Mahaney
My second question, about the—
Raymond James
Oh, Q4 Q4 MAU growth.
Mark Mahaney
Yeah.
Russell Burke
Mark, I would say that there's not any one thing that stands out there. We got good contribution both from the US across the board and from international, particularly the lead countries that we're really active in.
Mark Mahaney
Thank you very much.
Raymond James
Thanks, Mark. Next, we'd like to open it up to James Bales with Morgan Stanley.
James Bales
Thanks for taking my question. I guess I'd like to understand a bit about what has driven the conversion improvement to paid, and whether you have any thoughts on the relative growth that we should be expecting between subs and MAU growth in 2026.
Lauren Antonoff
The two things that drive improvement in conversion is the value that we create in the product and then optimizations we make in the funnel along the way, and these two things really go together. We've added new value, things like improvements we've made in our driver reports or things like Pet GPS, but we also do a lot of testing and experimentation in our funnel to find ways to help customers understand the value that we have in the product, and suggest it to them at those right moments.
James Bales
Perfect. Your thoughts about the sustainability of that improvement?
Lauren Antonoff
There's a lot of room. There's certainly a lot of room in creating value, and we're going a lot faster using AI to speed up that kind of optimization, it seems like we have a lot of headroom left.
James Bales
Perfect. Maybe just one other question.
You talked about the margin profile for Nativo. Could you maybe help us understand the gross margins that you are expect to achieve in the first half on a run-rate basis for the advertising business, and post-integration, what those gross margins can get to?
Russell Burke
Yeah. James, I think what I would say is that, really off the bat, we are going to get really good gross margins from the Life360 advertising platform.
The thing to understand about Nativo is that it's really given us all of these extra tools. It's given us the infrastructure, the sales team, the relationships that will really help drive that growth, particularly in the second half.
There is an element of fixed cost that comes along with that, but the gross margins themselves are very strong.
Raymond James
Thanks, James. A reminder to everyone, we have a lot to get through, please limit yourself to one question.
Next, we'd like to open it up to Lafitani Sotiriou from MST to ask a question.
Lafitani Sotiriou
Congratulations on the strong result, and thank you for the opportunity to ask a question. Appreciate the extra color on AI.
Can I dive a little more into this? You both said you want to build faster and work more efficiently.
Can you just talk us through in terms of the build faster, I know that Nativo's new, but we previously had on the roadmap the seniors offering. I can see now that you've also got partner ecosystems listed.
Can you talk us through what does that mean by running faster? What's scheduled for this year?
Then on the same time, if you are going to be able to work more efficiently, what's that mean from a cost perspective? Does that mean that you're pretty happy with the number of staff you've got now that you'd be able to sort of keep it pretty steady into the future?
Thank you.
Lauren Antonoff
I'll start by saying that we think of our company as very early in our growth trajectory, which means there's a lot of value for us to create. We have a lot of work to do, and we're excited to put more resources against those things.
AI helps us do that more efficiently, and I'll just give you one example. There's a certain period of time that when you have an idea for a new feature, it takes you to bring that feature to market, and there's all sorts of steps you go through, from early ideation, to writing the code, to testing the code.
We're applying AI in every stage of that. It is helping us ideate and prototype faster.
It's helping us get that code written very, very quickly, and it's helping us test and iterate on those features. That helps us take these ideas, these ways that we can create value, and deliver them faster.
I am not going to preview and tell you all the features that we haven't yet released, but it's helping us accelerate our roadmap. One of those areas that we're invested in is partner ecosystem, and that's sort of the example of working with the AccuWeathers and the Ubers to bring third-party capabilities forward to our members through our experience.
Raymond James
Thanks, Laf. Next, we'd like to open it up—
Lafitani Sotiriou
On the cost side? Just the part on the cost side, efficiencies, wasn't answered.
Russell Burke
What I would say, Laf, is that we are continuing to see efficiency gains there. We want to plow those gains into growth in '26, and there's a lot on our roadmap, as Lauren referred to, to do that.
We don't necessarily expect sort of gross cost clawbacks in '26. Thank you.
Raymond James
Thanks, Laf. Next, we'd like to open it up to Maria Ripps from Canaccord to ask a question.
Maria Ripps
Great. Thanks so much for taking my question.
I think you mentioned nearly 5 million registered pets, with nearly 90% of them in free Circles. It sounds like your near-term goal is to sort of grow penetration here, but can you maybe help us think about sort of deepening monetization among free Circles with pets, and would that approach be different from sort of how you thinking about sort of monetizing free Circles more broadly?
Lauren Antonoff
It's really heartening for us to understand more about our members, and when we understand them better, we can serve them both through our subscriptions and through our advertising business. It sort of opens up both capabilities.
This is why experiences like our Petfinder Network are useful. They create substantial value to families and another way to make sure that every pet is safe and protected, not just those for subscribers.
Doing that also gives us insights that's certainly attractive to people advertising in the pet market. Was there another point in your question that you were interested in?
It's a little hard to hear you, if you can speak up, I can answer more.
Maria Ripps
I was just trying to understand how that would be different from monetizing sort of free Circles in general, but I think you sort of answered it.
Lauren Antonoff
Okay. Great.
Raymond James
Great. Thanks, Maria.
Next, we'd like to open it up to Bob Chen from J.P. Morgan.
Bob Chen
Hey, morning, team. Just a quick one from me around the partner ecosystem piece.
We saw that announcement with the partnership with Uber. How does that flow through into your financials?
Does it come through as additional advertising-type revenues, and is that what we're looking for in the partner ecosystem?
Russell Burke
It'll come through in a few different ways. Definitely advertising, but there's also, as we get deeper into that relationship, both as a subscription benefit on our side and also for Uber.
It'll come through in a couple of different ways.
Lauren Antonoff
I'll add that you'll also see it come through in our product experiences and the value that we deliver for our members.
Raymond James
Thanks, Bob. We'd like to open it up to Mark Kelly or Brennan Robinson if they're on the line.
Looks like they might be on a dial. Not sure if they're there.
We'll go back to them. Next, we'd like to open it up to Suraj from Citi.
Suraj Rangacharya
Thank you. Can you hear me okay?
Raymond James
Yep.
Suraj Rangacharya
All right, great. Lauren, just keen to double click on the guidance for MAU, that first quarter being lower than the 20% and then strong in the second half.
Maybe because you had the big advertising campaign with the Super Bowl, etc., in the first quarter, how has that tracked? It does seem like the guidance does, as you said, there's product improvement.
Just keen to understand how the confidence levels in the 20% growth given it could move around, right? Just keen to understand the confidence and how much comfort you have in that sort of 20% range.
Thanks.
Lauren Antonoff
Our confidence is good, and we're coming off a lot of momentum in 2025 and setting a big goal for 2026. We see that trajectory very clearly.
The advertising campaigns that we do, especially brand-building campaigns like that, are really designed to drive demand over a longer-term horizon. They're letting more people know about us, and then we follow through and convert those people to registrations over time.
We don't necessarily see the impact in quarter, and the signals that we're seeing in terms of that awareness look really good to us.
Raymond James
Thanks, Suraj. Next, we'd like to open it up to Wei-Weng Chen from RBC.
Wei-Weng Chen
Hey. Hi, guys.
Just a question for me on AI efficiency gains. I guess there've been a few corporates, such as Block and WiseTech here locally, that have cited AI efficiencies as the rationale for large-scale reductions in workforces.
Is this something that could be a potential reality for 360? Maybe more philosophically, can you give us your thoughts on these sorts of dramatic actions?
Lauren Antonoff
Maybe I'll start this one, Russell, and then you take over. We have been really intentional about how we grow and making sure that we are being efficient with our resources.
The other thing that's really, really different is that we are much earlier in our growth prospects. We have a lot of room to go, and so for us, this helps us sort of punch above our weight and grow faster to achieve that sort of next wave of growth for us.
It's different than more mature companies who have overhired and need to slash back, and so I think you will expect to see something very different from us. Russell, you take it from there.
Russell Burke
I'd probably just reiterate several the same things. We are so early, our employee headcount is relatively low.
We look at things like revenue per headcount, and we're very well positioned there. It's just not something that we're at that stage as some of these companies that did overhire in COVID, for example.
It's just not necessary, and it would disrupt our growth.
Wei-Weng Chen
Thanks so much.
Raymond James
Thanks, Wei-Weng. Next, we'd like to open it up to Steven Ju from UBS.
Steven Chu
Great. Thank you.
It might be a little bit early to ask this question, but I wanted to see if you guys can shed any light on the type of advertisers that are on Nativo. Just kind of eyeballing the list of folks there, it seems like they're more awareness and brand-oriented, but, I guess, given the location data that you have, it seems like there's probably all kinds of opportunities to run performance advertising.
I'm just wondering who are on there now and what the outreach effort is going to be to onboard some of the performance budgets. Thank you.
Lauren Antonoff
I'll say that the advertising base is quite diverse, and one of the things that being able to run off-site ads on different publishers lets us do is deliver different types of platforms, different types of advertising experiences for different advertisers with different needs. I don't have a long list of specific names, but a funny anecdote as we were preparing for this, there's at least some companies who said, "We don't want you to use our name because we don't want you to tell everybody that we can see such positive outcomes that we're seeing."
I don't know, Russell, if you want to add anything more to that, but—
Russell Burke
I guess the other aspect is because we're now able to utilize both, on-app and off-app. As Lauren said earlier, the range of people that we can access is very much more attractive to big corporate advertisers, and because of that, we're able to access sort of campaigns that we just weren't able to do before.
Steven Chu
Thank you.
Raymond James
Thanks, Steven. Next, we'd like to open it up to John Marrin.
I believe, John, you can unmute.
Unmuted. Thanks, RJ.
Appreciate that. I'll try and ask one question, maybe there'll be a few answers to the one question.
I think just wanted to tease out a little more about the Nativo acquisition, and I know it's a bit early, but maybe if you could just speak to their readiness to execute on the data opportunity that you've basically handed them. Just maybe if you could talk about traction you've seen there to date, and what your deterministic data might provide in terms of a pricing uplift relative to the business they were doing previously.
Maybe just a little more color around that, and maybe the type of investments you have to make on that team, in the first half of this year to help them win bigger engagements.
Lauren Antonoff
I've actually been really impressed with the alignment we have between the teams. I've been through a lot of M&A, and this one, the puzzle pieces fit together better than typically.
We're seeing good traction. It is early on, but we feel great about where we're going.
In terms of things like pricing, we actually think we have a lot of efficiencies that come from things like having our own built-in audience, having the dataset that we have. It really sort of optimizes the margin profile quite a bit.
We haven't focused as much on pricing yet. I think that's something we'll look at later on.
Russell Burke
The other thing I'd say is we're excited about bringing that team on board. That team is excited about having the extra capabilities that Life360's first-party deterministic data provides to what they're out there selling.
Far, it is just looking like a great combination.
Great. Thanks, guys.
Just
Lauren Antonoff
one thing that I'll add is that, in bringing them together, it really helps us create a walled garden where we can reach those 95% of US adults while keeping the data in the walled garden and providing the sort of privacy and family-safe experience that both our customers and advertisers want.
Okay. All right.
Thanks, guys. Congrats on a good quarter.
Raymond James
Thanks, John. Next, we'd like to open it up to Chris Smith.
Chris, can you unmute?
Thank you, guys. Look, just really interesting, Lauren, in the point you made around Pet and the opportunity there.
Now, clearly, you're cycling a very difficult comp in terms of MAU growth in the first half 20 first quarter '25, apologies. If you look at the 5 million pets, 90% you said are in free MAUs, that's the potential for you to take the paying Circles up 50% if you convert them all.
Can you maybe just help us think through, I guess, how we should think about that conversion opportunity through this year as you are investing in the pets through the first half? Thank you.
Lauren Antonoff
I'm super excited about that opportunity, and everything we've seen so far tells us that, long term, this should make a significant step in our subscription penetration. The key thing is that we're early in introducing pets and Pet GPS to our audience, and we want to make sure that people understand it, that we know who they are, that we educate them that we're in the pet business, and that we help them understand the value of the types of devices that we have.
Right now, the notion of putting a GPS on your pet is still new to most people, and so it's going to take us some time to build that. We're more focused on sort of a multi-year horizon than trying to rush to get the maximum sales in a short term.
Great. Thank you.
Raymond James
Thanks, Chris. Next, we'd like to open it up to Rob Sanderson with Loop.
Rob Sanderson
Okay. Thank you.
Thanks for the opportunity to ask a question. Can we talk about investment priorities a little bit?
Obviously, your EBITDA margin guide shows some nice operating leverage again in '26, but what areas do you expect to be spending relatively more? You're probably going to get some savings not supporting Tile at brick-and-mortar, but any other areas you expect to maybe spend relatively less in '26?
Russell, I heard you comment on the Nativo margin being quite strong, but just compared to the nearly 90% gross profit margin you've been seeing in other revenue, can you give us kind of some sense of range we should be thinking about as you layer in revenue share to your publishing partners with the acquisition?
Lauren Antonoff
Russell, do you want to take this one?
Russell Burke
I'll answer the latter part of your question first, Rob. In terms of margins, yes, we had very strong margins in the early part of the Life360 advertising business because we were only delving in one part of that ad tech stack, and it was a digital piece that really had very little sort of flow-through costs.
Even when we bring in a broad range of addressing all of that stack, the margins will still be very strong, call it in the sort of mid-70s or range in terms of gross margins. That definitely continues to be a high-margin business for us.
Rob Sanderson
Great. More of a sales investment this year, tech investment, both, or anything you could call out in areas you'd like to spend more and invest more?
Russell Burke
Yeah. Look, I think, in terms of investments, it is the range of things.
We have a lot of initiatives on the product roadmap that we'll be investing in. We've talked about Pet GPS, we're very much in testing mode for that.
We want to roll that out aggressively. That is an acquisition vehicle for subscription.
That has a cost up front that we really return over a period of time with subscription. Investing in international is going to be important for us in 2026.
Rob Sanderson
Thank you, Russell.
Raymond James
Thanks, Rob. Next, we'd like to open it up to Eric Choi from Barrenjoey, please.
Eric Choi
Hey. Thanks, RJ and Russell.
I just had a quick question on FY '26 revenue guidance, probably for Russell. Just a couple of components I was just struggling with, and I've probably done it wrong, but just on the subscription revenues, nominally, you're guiding to $96 million of growth in FY '26, and you did $91 million already in FY '25.
You've also called out you're entering 2026 with accelerating PC growth. Just wondering on that piece what I'm missing.
Then on the other revenue, very helpful, Russell, you told us Nativo is worth 63. If you back that out of your implicit FY '26 guidance, that other revenue bucket did $32 million of growth in '25, and you're guiding for that to do 20 or 20 or less in '26.
I'm just wondering on those two pieces, is it just conservatism, or am I missing something?
Russell Burke
Let let me try and address both of those quick quickly, Eric. We are definitely seeing, acceleration in PC growth in '26.
That's a that's a a flow-through of the momentum that we're getting from from '25 as we continue to to really optimize that that that that channel. We we do expect to see volume increases.
When we're not we're not assuming that there's much in the way of price increases, specifically in '26 because we want to deliver that value first. When you look at that sort of straight dollar comparison from year to year, what I would say is that '24 benefited from fairly significant price increases flowing through, it's it's not quite apples-to-apples to compare the dollar the dollar sort of increases year to year.
We are expecting, 30% revenue growth in '26. Then, in terms of the other revenue piece, what I would note is I said the majority of of that $63 million will carry over.
There's definitely pieces that that we will decide not to do as as Life360, I I wouldn't strip out the the whole of that. When you looked at When you look at our guidance for other revenue, including Nativo, I guess it's it's something like 120% increase, but even even using that that that sort of $63 million, we're in the range of 30% 30% increase as a base case, but it will be more than that because, as I say, not all of that 60 will carry through.
Eric Choi
Very helpful. Thanks.
Raymond James
Thanks, Eric. Next, we'd like to open it up for Lindsay Bechtel from Goldman Sachs.
Lindsay Bechtel
Hi, guys. Hopefully, you can hear me.
Raymond James
Yep.
Lindsay Bechtel
Brilliant. I'm just going to continue on from Eric's question, actually, just on this other revenue guidance.
If I take the 140 to 160 range, if I take the bottom end of that range, take away Nativo, which is circa 60-ish, let's say, take away 30 for data, you end up with the implied kind of advertising contribution is somewhere between 45 and 65 is kind of my math. You've just exited doing 16 in Q4, I know you're going to probably tell me some of that is seasonality, I guess my question is how much of Q4's $16 million should we attribute to seasonality?
Like I said, just continuing kind of Eric's question, is it does feel a little bit conservative that you're exiting doing 16 a quarter and guiding to something like 40 for the full year. Just help us understand that, please.
Lauren Antonoff
Russell, are you taking this one?
Raymond James
Russell, I think you're on mute.
Russell Burke
Thank you. Typical Zoom problem.
Lindsay, I would end up sort of saying something of the same thing. I wouldn't back out the whole 63 because there are pieces of that won't carry over.
It's sort of very very much a base case from our perspective. There's a lot of work to do in the integration in the first half, and we definitely sort of see that growing and ramping quite quickly in the second half.
Yes, it is, as we said, very much a seasonal business at this point. Even Q4 for last year had a good element of seasonality there.
Lindsay Bechtel
Just continuing the question. Is there a way to put a finer point on that?
Of the 16 in Q4, could you give us what percentage or what proportion of that is seasonality? Is it that easy to break out?
Russell Burke
It's really not that easy, but it's going to be more than sort of 30% of that number.
Lindsay Bechtel
All right. Brilliant.
Thank you.
Raymond James
Thanks, Lindsay. Next, we'd like to open it up to Chris Savage.
Thanks, RJ. Lauren, probably more one for you.
Have you completed the relocation of manufacturing for Pet GPS, and is there any update on the launch of an elderly tracking device, please?
Lauren Antonoff
Great. It has taken us a little bit longer than we expected.
We got stuck on some customs back and forth, but we are largely through that and we're almost done with moving Pet GPS. We haven't yet moved Tile.
We're a little bit in wait-and-see as tariff policy is moving around. Then, sorry, what was the second part?
Chris always spoke about potentially a launch of an elderly tracking product. Got it.
That's something that's going to take a little bit longer, we're starting our way in aging parents, really focused on bringing them into our ecosystem, and we're working on devices for the future, but we don't expect to launch those this year. Okay.
Thank you.
Raymond James
Thanks, Chris. This will be our last question, as we're running up on time, from Anabel Kuhn.
Anabel Cantu
Hi, guys. Thanks for the opportunity to ask a question.
One final one on advertising. You saw that quite significant acceleration in Q4.
Obviously, part of that is seasonality. Part of that is with your new advertising products that you have released just with the Life360 platform.
Maybe could we actually sort of dive into the particular advertising products you have in market right now with the platform? Then maybe could you give some more granular examples of the advertising products you're going to have with the Nativo platform integrated in the second half?
Thank you.
Lauren Antonoff
I think that's a long question. It may need an Investor Day.
Just at a high level, I think one of the things that you saw hit in Q4 is the relationship that we have with some of our direct deals. That isn't necessarily a branded product like Uplift or something like that.
We did introduce a couple of new products last year, and I expect now that Nativo's with us, we'll sort of formulate how we describe that as a product, but it's probably a longer discussion than we have now.
Raymond James
All right. Thanks, Anabel.
With that, we're going to conclude our Q&A, and I'm going to turn over to Lauren for closing remarks.
Lauren Antonoff
I am really proud of what the team has built and super excited for what we're going to deliver in 2026. Thank you all for joining us, and we'll see you next time.