Tim Fung
Hi everyone, and welcome to Airtasker's first half financial results presentation for FY26. Really pleased you could join us today because we've got some great results and updates to share.
If we move along to slide 3, just a reminder of why we're all here. Airtasker's mission is to empower people to realize the full value of their skills.
Creating jobs isn't a byproduct of the work that we do; it's our core reason for being. Really pleased to say that since inception, we've done over a billion dollars in jobs completed with over $5 million 5 million tasks completed in Australia alone.
We are seeing some really significant impacts from AI across every business in the world today, and I'm really pleased to say that Airtasker is well-positioned to thrive in the new AI era. We're seeing an operational uplift across the entire company, where AI is already driving powerful operational improvements.
We're able to use AI to do enhanced customer discovery to be able to find customers at the exact moment they need a task completed. We're able to use AI to drive enhanced content moderation to make sure that scams and leakage can be removed from our marketplace in real time, and we're seeing rapid product development through artificial intelligence in software development, which is seeing us ship changes to the Airtasker app faster than ever before.
Secondly, Airtasker is all about real-world services. We focus on local services like movers, tradespeople, and furniture assembly.
All of these skills require humans and human dexterity, and so they're not easily replaced by autonomous robots. Finally, we are sitting on a treasure trove of proprietary reputation data.
Our Reputation Passport dataset combines over 9.6 million transaction-verified reviews, which gives us a truly unique inventory of local service providers that can't be bypassed by artificial intelligence agents. Some highlights before I pass it over to our CFO Mahendra.
We're seeing during the first half, 18.9% Airtasker revenue growth. Group revenue grew to a record $29.1 million, and what's really exciting is that we're seeing that reacceleration of GMV growth, which was up 11.3% for the half to a record $116.4 million.
International grew 115% over pcp, and that was a big contributor to our revenue growth. The UK was up 85% on pcp, the US was up about 380% on pcp, we're seeing every sign that we need to see to be very confident these markets are taking off.
Thirdly, we delivered our fifth straight half of positive operating cash flow, up half a million dollars, and that leaves us with $27.1 million of cash on the balance sheet and sets us up to be in a really strong position moving forward. On the next slide, I wanted to share a couple of images about Airtasker's great brand work.
On this slide, you can see our collaboration with the Australian Open, you can see Airtasker brand, the Australian Open, and our wonderful media partners, Ooh Media, creating some of these great moments which helped drive brand salience, of which I'm going to share an update later on in this presentation. Without further ado, I'm going to now pass it over to our esteemed CFO, Mahendra Tharmarajah, who is going to take us through the financial results for the half.
Mahendra Tharmarajah
Hey, thanks Tim. Can we jump forward another slide, please, Alex?
Morning everyone. I might start by a bit of a recap on where we said we'd go through FY26.
At the start of the fiscal, we provided some guidance of what we wanted to try and achieve over the course of FY26. At the halfway mark, it's a good opportunity to kind of recap and and see where we're tracking.
The first one was we were going to deliver double-digit revenue growth in Airtasker Australia. We've done that, 12.9% for the half.
Pleasingly, our Airtasker marketplaces, that includes not just Australia, the Australian Airtasker marketplace, but the US and the UK as well, delivered 18.9%. For those of you who've been following the story, you'll recall that at the full year, we were at 18.3% for the Airtasker marketplaces, the trajectory is is definitely heading in the right direction.
We talked about the fact that we would generate increasing cash flow out of the Australian marketplace. We've done that at the half year, $7.7 million.
We finished the full year at $15.2 million, so that's up 28% on the comparative period. In the US and the UK, our new markets, we're accelerating our growth trajectory.
It is a seasonal business, we are in the low season or just come out of the low season for those two marketplaces, but we still delivered 85% growth in the UK and 380% revenue growth in the US, obviously off smaller bases, but still heading in the right direction. Cash and term deposits on balance sheet $27 million.
You will recall that we did a capital raise in November, about $9.5 million and then net of costs it was about $9 million, so that's obviously added to our balance sheet reserves. We finished the half with just under $21 million of our prepaid media assets, we have prepaid media assets with our media partners in Australia, the UK, and the US still on balance sheet to to use over the course of the balance of this year and going into FY27.
We also flagged we were looking at what we would do strategically with Oneflare. At the start of this month in February, we implemented a number of initiatives to address the revenue and profitability of that business.
We're focusing on our more profitable job categories in that in that marketplace, which has enabled us to really refine and focus our performance marketing spend and also optimize our lead pricing for the for the leads that we're generating for our customers. That enabled us to also reduce our headcount as we've focused on a smaller portion of the business.
Next slide, please, Alex. To step back, as Tim mentioned, group revenue is up 13.5% to $29 million for the half.
Going back through the the the components of that, the Airtasker marketplace at just under $26 million, up 19%; Airtasker Australia, which is still the the the core of the business, 13%, $23 million; and then the Airtasker international marketplace, predominantly the US and the UK marketplaces, up 115% for the half. Next slide, Alex.
We've had a lot of questions around the seasonality of the business and how that impacts our our revenue and accounting expenses and then the cash flow. We thought we'd provide this slide as a bit of information to try and get everyone's head heads around how how the the components of business work.
At the top, you can see the Australian marketplace is generally it's a seasonal business, we see stronger demand in the warmer months of the year, spring and summer in the Southern Hemisphere in Australia, which is our fiscal Q2 and fiscal Q3, we generally see stronger revenues and hence stronger cash receipts. Our costs are largely stable through the course of the year.
Marketing tends to move around a little bit, but most of the other costs are fixed, including the fact that we're covering all our global head office costs out of Australia in that in that Australian number. If we then look at the UK and the US, our new markets, their strong demand is in their spring and summer, which is basically the fourth quarter of our fiscal and the first quarter.
You can see there that, revenue is stronger, but we also spend a lot of our marketing investment in those markets, whether it's cash or contra, certainly goes out in in those high-demand months. The nature of the business is such that we are spending more in marketing dollars proportionate to revenue as we start to build our brand awareness and build out the network effects in these businesses.
Though the UK and the US are largely cash negative in the first quarter and the fourth quarter. Then as a group, you can see that the Australian business is really the cash generator, and it's supporting the investment into the new marketplace.
We're generating, positive cash flow out of the Australian marketplaces, and that enables us then to reinvest that money into scaling into the US and the UK. Next slide, Alex.
Turning to Australia again, so as we mentioned, up 13% for the half, about $23 million. We also had a record GMV in in the half year, just under $104 million, up 6.5%.
We continued to improve our monetization rate, sitting just just above 22%, we had a number of initiatives through the course of the year to improve that monetization rate. We've expanded our marketing activities in some of our non-core markets like Perth and Canberra with our partnerships with our with ARN and Ooh Media.
We've also seen pleasingly improvements in our brand salience, and one of our key metrics that we track in terms of the above-the-line brand marketing is brand salience, and that's up 32% on the prior period and again supported by the partnerships with with Ooh Media and ARN. Turning to the UK, as I mentioned earlier, 85% growth in revenue for the half, GMV trending a little bit lower than that at 53% growth.
The monetization rate just a touch below where we're sitting in Australia, and our GMV run rate is sitting at about $17 million for the year, obviously at a low point in the year given it's low season, but still up 43% on pcp. We've secured back in October a follow-on investment from Channel 4, our partner in in the UK has been been with us now since June '23, bringing their total investment to about £10 million over that time.
We also launched a new partnership at the end of the half with Argos, one of the largest UK retailers, and that joins the the long-standing partnership we've had with Dunelm, which is a UK homeware retailer. We're expecting pretty strong seasonal growth going into the Northern Hemisphere spring/summer season, the fourth quarter of FY26 and the first quarter of FY27.
Turning to the US, 380% growth, as I mentioned, coming off a very small base, but the GMV is moving similarly, up 310% to about $2.8 million and a strong monetization rate of 22.5%. We also secured a follow-on investment from iHeart in November that we announced, which has enabled us to launch some new cities, particularly New York and Houston and and Phoenix.
We've actually seen a lot of demand in the New York marketplace over the course of the of the course of the half and the end of last year, which was a market we hadn't actually launched, but we were seeing a lot of spillover demand, and so took the opportunity to implement some marketing activities. Again, Northern Hemisphere, we're expecting strong growth in the fourth quarter of of this fiscal and the first quarter of the next fiscal.
Turning to our cash flow and our cash position, so as we mentioned, positive operating cash flow, half a million, on the back of 13.5% of revenue growth at the group level, and that tracks pretty closely with our cash receipts, up about 13% for the year. We don't, we don't have debtors.
Most of our customers pay us upfront, and so revenue and cash receipts generally track pretty closely. We finished the half, as I mentioned, positive net cash flow of $8.3 million, which includes the proceeds of the cap raise in November.
We are planning on investing money into marketing in the US and the UK, and we did we did flag that as part of the cap raise process that we intended to use $5 million to increase our marketing activities over and above what we'd already planned in the US and the UK, and so we're expecting the underlying group cash flow for the full year will be, well, sorry, was a half $1 million for the half. At the end of the half, we had $27 million of cash on balance sheet, and that gives us, the optionality, as I mentioned, to invest in the UK and the US marketing activities, but also settle the convertible notes we have that are expiring in June and July.
We have currently accounted for the convertible notes with Ooh Media and ARN as being equity settled. We retain the optionality to to either repay those notes in equity or repay them in cash, and we have the capability on the balance sheet or capacity on the balance sheet to do that at the appropriate juncture.
We haven't made a the board certainly hasn't made a decision on what they want to do, and we will decide that closer to the day. Next slide, please, Alex.
Looking at the Australian, sorry, back one, please, Alex. Just looking at the Australian business and how it generates cash to to invest in the UK and the US.
Our Australian marketplaces, as we mentioned, are cash generative, you can see there in the table the Australian market cash cash flow is about $18.6 million, so that's really the the operations of the Airtasker marketplace and the Oneflare marketplace. That was up about 10%, about 11% for the half.
It tracks relatively closely to the revenue growth. You can see there 8% up half-on-half.
We then are able to cover our global head office expenditure, this is the the cash expenditure incurred on running the platform, the engineering teams, the back-office teams running a a listed business, and there was sort of that was relatively flat growth in that line, and we generated about $7.7 million after covering all our head office costs, which is up about 28% on on pcp. We then use that money to invest into the UK and the US.
Predominantly, our cash investment in the in the UK and US markets is in marketing alongside the contra media we have from our media partners, and then obviously we maintain sort of small teams in each of those markets, just a couple of people. Next slide, please, Alex.
I think I'm handing back to Tim now.
Tim Fung
Awesome. Thanks, Mahendra, for articulating some great results based on some really solid performance during the half.
As a reminder of our growth strategy, we have a three-point plan, which is to invest into our core platform to maintain our brand and market leadership position, to use this platform to generate profitable growth in the Australian market to generate cash, and then to take that cash and invest it into scaling in the US and the UK, leveraging that same platform investment that we have built into the Australian market and doing it alongside some great media partners like iHeartMedia in the US and Channel 4 in the UK. Going into the first part of our investment into the core platform, during the half, we invested into brand salience via our partnerships alongside Ooh Media and ARN, and this generated us a really, really strong return on investment in terms of our brand salience.
What did we do? We engaged a marketing analytics firm called Mutinex to develop us a hierarchical Bayesian MMM.
MMM stands for marketing mix model, and basically it's a way for us to ingest thousands and thousands of data points around our marketing investments and to be able to create a predictive model of what the return on investment is. Really pleased to say that during the half year, alongside ARN and Ooh, we're able to deliver a 32.1% increase in unprompted brand awareness.
That's really the measure of brand salience. That's when we ask people, "Hey, when you need a handyman, who do you think of?"
with 32.1% more people saying immediately, "I would choose Airtasker." In addition to that brand investment that we made, we've also been able to see through the MMM that in terms of direct incremental ROI during the period, for every dollar we spent, we're able to generate about $4.85 of GMV, or in direct ROAS terms, we're generating about $1.08 of revenue every dollar that we spend during that period.
In short, what we're seeing is that the marketing that we're doing is paying for itself in the very, very short term. I think more importantly is building a long-term brand asset which continues to deliver us growth half-on-half.
During the half, we saw a record GMV, which grew to $103.5 million, and that was about 6.4% up on the prior year. What's really exciting about that is we're continuing to see that acceleration and momentum in the GMV growth happening from half to half to half, and we're continuing to see that into the first half of into the second half of FY26, really excited about that, too.
Onto the second real strategic goal that we have in our core platform investment is to reduce platform leakage and continue to drive purchase frequency. One of the ways that we're doing that is through our rebooking model.
Rebooking is about when a customer is already connected with a Tasker through our platform, how we're making sure they come back to Airtasker and put all their transactions through our marketplace again. We've made some great progress here.
We launched AI-powered digital business cards, which sit on the customer's home screen and enable them to have one place that they go to for their cleaner, their plumber, their handyman. We launched a revised Tasker rebooking interface, which more than doubled Tasker responsiveness, and we revised fee pricing so that it's 1.9% service fee and a flat $5 connection fee, making it really great value for customers on our platform and to really drive rebooking volume.
As a result of all that, we're seeing rebooking volumes actually increase by about 40% on pcp. We also invested into AI-powered leakage and scam reductions.
During H1 FY26, we implemented a content moderation system powered by AI, which can basically find where there's photos, there's conversations, there's any of this leakage happening, and it can instantly delete that content. That resulted in both a direct GMV uplift, but I think more importantly, created a really, really powerful brand equity or increased marketplace trust, which has long-term benefits.
Thirdly, in terms of core platform investment, we're investing into generating recurring revenue. We launched a few days ago, about 10 days ago, an Airtasker membership model.
The way that the membership works is that you pay an $89 annual upfront subscription fee, and that enables you to have unlimited tasks with no connection fees being charged. That saves customers up to $49 on each task that they do, and it renews automatically every 12 months.
We're getting this recurring stream of revenue. We're going to keep loading up Airtasker membership with more and more benefits for our customers, for our members, and we think this is a really, really exciting way to reward those high-frequency customers on our platform.
It's worthwhile touching on the way that we recognize revenue in relation to memberships, which is that although we bring in $89 of cash upfront for the membership payment, we recognize revenue across the term of the membership, which is 12 months. That is about $6.74 every single month over 12 months, and at the end of that period, the subscription renews automatically again.
It's also worthwhile saying that Airtasker earns fees from both customers and from Taskers. The service fees that are paid on the Tasker side of the marketplace continue to be relevant on each task going forward.
Looking forward to the remainder of FY26, Airtasker Australia is going to deliver double-digit revenue growth, really happy to be reaffirming that guidance. Importantly, we're going to see an increasing contribution from top-line GMV growth rather than pricing or yield-related growth.
The second thing is that we're going to maximize the cash contribution from our Oneflare business, so as Mahendra mentioned, we made some changes to ensure that we could increase the efficiency of that business and increase the cash contribution that it delivers. We're going to see that through for the remainder of FY26.
We are going to see our Australian marketplace increase their cash generation, in FY25, we saw about $15.2 million come out of our Australian business. We're going to see that continue to grow into FY26.
Then we're going to see UK and US really start to accelerate their growth trajectory. We're going to support that growth with $5 million invested into a disciplined program of marketing investments, and to make sure that we're really clear upfront, we're going to see that result in an underlying group cash outflow of about $5 to $6 million for the full year.
Finally, we've got a really strong balance sheet. We've got over $27 million in cash, and that provides us with that capital to be able to support US and UK marketing activity and to really drive that marketplace into some serious growth.
It also gives us flexibility in the way that we handle our convertible notes issued to Ooh Media and ARN. As a reminder of that, in the first quarter of '27, we can choose to either settle those notes with cash, which would be about $5.6 million for each note, or we can choose to settle it in equity as well.
This gives us additional flexibility and optionality in what we choose to do in those arrangements. We're going to pass through some cool imagery of the Visa Cash App Racing Bulls and other way that Airtasker is building our brand salience alongside a global and fast-growing brand, and skip to the thank-you slide to say thanks, everyone, for joining us today.
Obviously, really proud of the results and the whole Airtasker team, and pleased to open it up for questions. I also want to just call out that as part of the presentation, we've upped the transparency on cash flow seasonality, as Mahendra went through the typical cash flow seasonality.
We've also upped the transparency around our media deals, in the annexure to the presentation, which is on the ASX, you can also see a full outline of all of our media partnerships, and we've also got a worked example of how the media partnerships may be settled over the full period. Worthwhile giving that a read, and of course, happy to answer questions about any of those parts right here.
Handing it over to you, Alex, to help us through some of the questions. Awesome.
Should we be repeating the questions
Alex Beashel
here?
Tim Fung
Yeah.
Alex Beashel
Read the questions out to the group.
Tim Fung
Awesome. We've got a couple of questions around share price, and I think that we can all agree that the share price the share price has been really, really challenged, and it's a challenging market.
What can we say here? We're really focused on growing the revenue, growing the cash flow, and growing the performance of the business.
That is where we are every single day, and I am across product, marketing, every aspect of our business to to grow our revenue, grow the fundamentals of our business. That said, it's also really important that we start to further engage with our investors, we've bought on an investor relations lead, and we are investing heavily into roadshows and investor engagement across the two main cities in Australia, running things like investor lunches, investor education programs, also investing into the the website InvestorHub, which you're watching the webinar through now, to be able to do CRM, emails, newsletters, all of these things to be able to provide more information to investors, to give— Share a little bit more about what we're doing with Oneflare.
As Mahendra mentioned, we've taken some really positive steps to increase the efficiency of that business. We've restructured the sales organization to make it more efficient in that way.
We've also really focused in on the job categories, lead pricing, and marketing to make it have a more positive impact on Airtasker from a cash contribution perspective. We've not closed that business.
We are continuing to make sure to operate that business and to make sure it has the best possible cash impact to Airtasker. Next question: How does the conversion rate of posted tasks to booked tasks compare across Australia, the UK, and the US?
What we see is that Airtasker is built on network effects, and what that means is that as the liquidity builds, the experience in the marketplace improves as well. In an early-stage marketplace, you tend to get when a task is posted, you'll have lesser people bidding on that task or willing to engage in that task.
Then as the marketplace improves, you'll have more and more tasks happening. As you get more customers, you get more Taskers, you get higher assign rates.
For that reason, we see that in Australia, it's a very, very high assign rate. In the UK, we've got a growing assign rate, and in the US, we're still in that earlier stages, which is why building network effects is so critical, and that's why not only does the posted tasks increase GMV, but also you're seeing the assignment rate grow over time, which is what really produces that exponential growth effect.
We've got a question here about high-value trade jobs. Airtasker seems to be focused less so on licensed and specialized trades versus other sort of lead generation or quote advertising type businesses.
It's actually quite an interesting observation. Airtasker has about double the amount of jobs as any of these other platforms, we're the clear leader in terms of posted jobs.
Although we do have a healthy number of people doing furniture assembly or moving or other these sort of everyday jobs, we actually have a large number of people with specialized trades who are actually verified through our platform, whether it's gas fitting, whether it's plumbing, whether it's electrical. We actually do have a strong position.
I think it is a great call-out in relation to Airtasker's marketing and branding, which is over time moving more and more towards high-trust, high-quality trades jobs as well. Can you set up an ecosystem review content platform around specialized trades, but it's hard to find reliable, quality tradespeople?
One of the things that we've been working on heavily is using artificial intelligence to be able to bring out the best version of people's profiles so that they're able to market themselves and to put their best foot forward when they're positioning themselves for jobs. In doing so, we've been able to help support people in more specialized trades, bringing to life all of these verifications like trade licenses, etc., on profiles.
Cool. Alex, do you want to call out that question?
Alex Beashel
We've got a question from Stephen: In Australia, looks like an above-inflation uptick in average task price in second quarter. Any call-outs on this at all?
Tim Fung
We are seeing some increase in the average task price, and a real positive of Airtasker's model is that as the average task price grows, we earn a percentage of that growth. As our Taskers win, we win too.
That has been a contributor to some of the GMV growth, and we expect to see those prices stay steady. I would say that Airtasker in general is a good indicator of future inflation.
We're seeing some of this data in real terms. From our perspective as a bellwether to the economy, yeah, we have seen some inflation in the service price.
Alex Beashel
Next question is from Finola Burke: Tim, could you give us a bit more color around how the Argos relationship works and what your expectations are from it? Is it something you could replicate in the US with firms like Home Depot?
Tim Fung
Argos is an enormous retailer in the UK. If you basically ask anyone who's from the UK, it's a big part of their childhood, and it's an absolute stalwart of the retail industry.
It is a massive opportunity. The way that we have structured all of these partnerships is that they focus on distribution rather than high software integration.
Argos is promoting us in their stores with physical collateral, but also promoting us on their website and through CRM. When you buy something on Argos that needs assembly or installation, they're contacting customers to let them know that Airtasker is a partner, and they can get a small discount to try out Airtasker.
We believe there's massive opportunity to continue to ramp up that partnership, we're continuing to work alongside the Argos team to squeeze everything that we can out of that distribution. There's some exciting changes that are coming up shortly, which will be excited to share in our next update.
Is it repeatable into the US? Absolutely.
What a lot of these firms realize is that providing installation and assembly is something that's actually friction to customers buying the product, and so partnering with Airtasker enables them to improve their own revenue, but of course gives us a great distribution angle, too. There's a
Alex Beashel
question asking for any more about the share price and decline and are you leveraging too much with the marketing costs?
Tim Fung
Can you repeat the question, Alex?
Alex Beashel
In regards to share price decline, do you think you are leveraging too much the marketing costs?
Tim Fung
One of the great things that you'll notice, we've increased transparency around how our media partnerships actually work. I'd encourage anyone who's interested to have a read through the illustrative example of how the media works.
I think overarching, what's really important about these media partnerships is that they are tied to ultimate performance of the media itself. For example, in the US or the UK, the more revenue that we generate, the more value that our media partners earn.
If there's no revenue that's generated in those markets, the dilutive impact is basically very, very small. If there is a huge improvement in revenue contribution from that, the cost of the media partnership scales with that.
I think in terms of leverage, we're not actually leveraging more because the media partnerships are very much performance-based.
Alex Beashel
Question from Baresh: Is there any change to service fee percentage as well as the $89 subscription? When was this rolled out?
Any initial numbers that you can share around memberships?
Tim Fung
Nope. There's no change to the service fee structure.
That is being maintained. On the customer side, we launched memberships about 10 days ago, if you do want to Google it, you can go and find Airtasker membership, and I'd encourage you all to buy one.
It's really, really great value. No, the service fees remain the same.
It's a customer-side membership.
Alex Beashel
Just going to read some questions there in your chat over there.
Tim Fung
Great. This one's for you, Mahendra.
On slide 15, do the expenses that are there include the non-cash spend on marketing contra?
Mahendra Tharmarajah
No, it's cash only. We backed out all non-cash items in that presentation.
Tim Fung
Awesome. Brent, we've got a question: While the international markets are growing reasonably from a revenue perspective, the investment continues to expand as well.
Do you have a view on when those international markets will become self-sufficient? One of the really, I think, notable things about how we've expanded overseas into international markets is we maintain a very lean fixed cost base.
As Mahendra mentioned, we have four employees in the US and three employees in the UK. We've got a very small fixed cost base, and the variable is the marketing expenditure.
What that means is that we've really got the optionality to choose when to dial up more marketing investment or when to bring it back to cash flow generation. Where we are in the UK, as we reported in June '25 with about a $21 million GMV ARR, we're expecting to see that GMV run rate improve in the second half as we go through the spring/summer high season in the UK.
If you can sort of look at where a $21 million GMV ARR is and at a 20% monetization rate, you're already generating about $4 million to reinvest back into the marketplace. Of course, if we can continue to scale that GMV, that number gets considerably larger.
We've really got the optionality, I would say even from now, to turn the UK market towards cash flow neutral or even cash generation. We think the opportunity to keep expanding that marketplace before we pull it back to efficiency, there's still a good reason to be in an investment phase right now.
Mahendra Tharmarajah
There's a couple of questions here around the convertible notes. I might just sort of consolidate them.
There's a couple of threads asking us how we think about settling the media partnership notes, when we would choose equity over cash, and then I guess just a general point about the concept of convertible notes. I think what we would say is the convertible notes, we see them as a efficient cost of capital.
Largely, decisions around whether we issue equity or settle the notes with cash will be a function of cost of capital at that particular point in time. We've retained the optionality, as we mentioned in the presentation, with the upcoming notes to either settle in equity or settle in cash, and the decision will be made depending on the cost of capital, or alternatively, what other options we might choose to do with the cash.
If we look at these notes, the notes that we issued in the US are essentially at a coupon of 5%, in Australia 5.8%. That is a very low cost of capital for us in terms of borrowing money or raising equity capital.
We feel that it's quite a cost-effective means of pursuing our marketing activities and the investment into overseas markets and the Australian market.
Tim Fung
I think also it's worthwhile just building on what Mahendra just mentioned, in looking at how the media partners are ultimately rewarded. When you go through the illustrative analysis that we've provided on 37, 38 in the deck, you can see that it's very much tied to Airtasker's ultimate market capitalization.
Basically the two dials that make a great outcome for our media partners is revenue in the jurisdiction in which they're operating—so for our US media partners, US revenue; for our UK media partners, UK revenue—multiplied by Airtasker's group revenue multiple. I think what's so important about that is it aligns everyone to wanting the same thing, which is increase revenue in the jurisdiction you're in and get Airtasker's group revenue multiple into a good shape.
When those two things work out, our media partners win, but more importantly, we by default also win in an even bigger way through those media partnerships. I think they are a very strong cost of capital, but also really, really great alignment of interests.
Alex Beashel
A question here from Baresh: How are the new cities where we've just launched behaving? Are there any new rollouts that we're planning?
Tim Fung
Airtasker tends to be a very, very unintuitive and unexpected type of marketplace. As we mentioned throughout the deck, we started out really focused on Los Angeles, Austin, and Las Vegas.
What we start to see is this massive overflow into other markets. As an example, New York as a market is experiencing snowstorms this week and also about 3 weeks ago had snowstorms, and we saw an absolutely massive influx of snow shoveling jobs coming to Airtasker.
Why? Because if you look at how traditional local services work, it's generally a fixed supply base, it's like, "Hey, the snow shoveler up the road from you is busy.
Too bad. You can't get your snow shoveled."
What Airtasker enables is to create more opportunity in the market. When you post up your job on Airtasker, "Hey, maybe the guy lives 2 miles down the road is actually willing to drive to your street to do your snow shoveling."
You can create all of this opportunity. As such, we've seen markets like Phoenix, Arizona, like New York, like Atlanta, Georgia, all starting to really have some positive traction.
This is one of the most powerful things about having an open marketplace or open platform is a lot of good things happen, but you do have to create a service area for things to go right. In short, first three markets are going well, but I think this expansion via overflow into other markets is really, really exciting as well.
Alex Beashel
A couple of questions there for you, Mahendra, from Zhiwei Wang: How did net assets swing to negative?
Mahendra Tharmarajah
This is largely to do with the accounting for the convertible notes and the media we received. When we receive the media, we obviously have an asset that's on the balance sheet, and correspondingly, there's a liability to settle the notes or repurchase the equity if we issue the equity.
As we use the marketing or the media that's on the balance sheet, that gets expensed through the P&L. We're reducing the asset side of the balance sheet while the liability side of the balance sheet largely stays the same.
You end up reducing, I guess, your total assets relative to your total liabilities. We went into negative in the half.
Alex Beashel
Another question there for you, Mahendra, from Charlie Song: Group cash flow was negative for the half. Do you have any plans to seek further external funding for growth?
Mahendra Tharmarajah
Not at this point. Underlying cash flow was negative, we started the half year with about $19 million of cash on balance sheet.
We raised net proceeds of $9 million out of the cap raise that we closed in November, and we still have another half million to come on that. Then we invested about a million.
We flagged that we are going to be ramping up our marketing activities through the peak season in the US and the UK, we expect that number, the underlying number, to be about $5 to $6 million for the full year. We do have $27 million of cash on the balance sheet, we're quite comfortable that we have the capacity to dip into our cash reserves to fund our growth in the US and the UK while at the same time having or retaining flexibility with respect to the upcoming note maturities in June and July.
Alex Beashel
Fantastic. Another question from Zhiwei Wang: Has the media partnership sold any shares that they obtained as part of the deal?
Mahendra Tharmarajah
I assume that reference is to the investment by iHeartMedia in the cap raise.
Tim Fung
When we did the last beneficial report a couple of weeks ago, they hadn't. I would say that they're entitled to sell their shares.
It's a volatile equity market at the moment, each investor will make their own decision around their portfolio and what shares they wish to retain or sell. That's one of the reasons we also are seeing volatility in our share price.
I think it's beyond the performance of the business itself. I think there are broader factors at play in the broader equity markets, both Australia and globally.
A
Alex Beashel
question from Charlie Song: What were the initiatives that drove the improvement in your monetization rate? Do you have a long-term monetization rate target?
Tim Fung
Monetization rate, just as a reminder, is our revenue divided by our gross marketplace volume. One of the biggest drivers of improving the monetization rate is how many completed tasks of happy customers that we have going through the marketplace.
Again, this aligns us really well with our customers. What's good for customers is good for Airtasker as a business model.
By having AI do a lot of scam and leakage detection, we have been seeing a lot lesser volume of tasks going through to the Taskers that don't behave well on the platform, and that is driving an improvement in the monetization rate. In terms of the long-term monetization rate, I think actually we have a really great opportunity to provide even greater value to customers for things like rebooking and memberships at a lower monetization rate, and what that allows us to do is capture more marketplace volume.
As an example, Airtasker membership, pay $89 per year as a customer. If you use us 100 times during the year, you're still only going to pay $89.
You really didn't pay much of a connection fee. However, we're always generating yield on the other side of that marketplace.
What we'd rather have is much higher GMV volume and do that at that monetization rate, which is good value for our customers. Whilst we're not publishing a target for our monetization rate, flagging the pricing changes that we've made for rebooking and for membership, it's really to say that we believe that there's huge value unlock by having some of those parts of our business at a lower monetization rate or a lower price rate.
Okay. A
Alex Beashel
question from Steve Susic: Can you talk to the rationale around the US city launches, Houston, Phoenix? How much initial investment in new cities from your experience is needed to start the flywheel spinning?
Tim Fung
It's really interesting. We're seeing so much volume come through organically that it's less of a strategic rationale to go, "Hey, we're going to launch into that specific city, and we're going to spend that much to go into that city."
What we're seeing more typically is, "Hey, there's a few hundred jobs happening in that city by itself," snow shoveling in New York or in Boston. What can we do to just put a little bit of fuel on that fire and drive some incremental tasks through that marketplace?
I think we have the great privilege of not needing to say, "Oh, we need to invest $5 million into that marketplace in minimum to get it going," and much more of that flexibility to just be able to say, "Hey, if we want 10% more tasks, we can go and invest a little bit more in performance marketing to that." What that means is we can keep our finger on the dial of cash generation versus all-out marketplace growth without having to commit upfront to these sort of junky long-term commitments.
A
Alex Beashel
question from Jay Sladden: What is the cost of the F1 play, and what has it returned to date?
Tim Fung
Formula 1, under strict confidentiality as to the specifics of that transaction, I can't share the value of the sponsorship. I'd say that where we have talked to industry professionals, we have an incredibly economic deal.
I think most people are surprised by how high value the partnership is for us. Why is that a unique scenario?
Because Airtasker has actually been really smart about saying, "Hey, we don't actually want to sponsor the car or the drivers and have a little sticker on a car, which can cost millions and millions of dollars." We've said, "Hey, you've got these great under-monetized assets.
You've got all these people in the team that are on television, being seen by 50 million people a week, and no one's actually looking at them because I guess Microsoft and Google and all these companies, they want to have a splashy thing on a car." What we're doing is saying, "Hey, let's honor the people who are doing the jobs behind the scenes, the pit crew, the people in the garage, all these things, who are seen on television, but are generally under-monetized assets.
In summary, we're getting an incredible deal on that, and it's been super beneficial for us."
Alex Beashel
Fantastic. Next question from Brent: Do you have a view on when your international markets will become self-sufficient?
Tim Fung
I think we actually already answered that question.
Alex Beashel
We're going to move to the other questions over here now. What's the plan—we've also answered that—what's the plan in overseas business expansion in 2026?
When would you expect maturity? We've answered that one.
Has the company ever considered other methods of advertising like movie advertising and magazines? Can you talk to me a little bit more about the marketing mix?
Tim Fung
I would say, first of all, engaging marketing analytics firm Mutinex in all three markets across the world really gives us robust statistical analysis on what's working, and it's really great to see that we're already generating positive direct incremental ROI in our key market, as well as long-term brand equity, which is often harder to measure. I think that's the first starting point.
Everything's got to be data-driven, and has to be based on statistical analysis of what it's delivering. In terms of alternative methods, we've tried and had some great experience across a whole different range of mediums.
In the United States, we've been doing some cinema advertising, which we're seeing has some great effects. We've also been seeing some great opportunities to do social marketing, social integrations.
You might have seen last week in an unpaid integration, Hamish from Hamish & Andy posting up about using Airtasker to do jobs. You also, if you check out Airtasker USA and Airtasker UK, we're seeing some great collaborations with, for example, our LA DJ Ellen K, who's got sort of 400,000 local followers in the United States, and she's doing a daily giveaway of Airtasker vouchers for people who call in and dial into talkback radio with their task needs.
In summary, we're trying a whole bunch of different marketing initiatives, and it's all underlined by marketing analytics, which gives us that robust framework of, is it working or is it not working? If it's not working, we drop it; if it is working, we dial it up.
Alex Beashel
Next question from Baresh: Where do you see Airtasker in 5 years' time in terms of revenue and number of countries? Any vision for 5-10 years?
Tim Fung
What we're really focused on at the moment is our next milestone of getting to a million customers using Airtasker three times a year with three countries at scale. What's that to say is that our current dogged focus is on getting the US, the UK, and Australia at massive scale and improving purchase frequency.
If we can unlock that purchase frequency to dial up, you're going to see a profound impact on the business in terms of cash generation. As that cash generation goes up, cost of capital comes down, I think the opportunity to leverage up and market into new countries becomes very, very large.
I'd say the world is our oyster. There is huge upside.
What's more important, make sure we execute to hit that next goal.
Alex Beashel
Next question from Baresh: Can you include a slide highlighting all future timelines for coupons and payments? When is the next payment due after June and July 2026, Mahendra?
Mahendra Tharmarajah
There's an annexure C in the slide deck, I think it's slide 36 or 35 has a summary of all the deals. As Tim mentioned earlier, we've included two scenarios for the UK and the US in the subsequent slides to provide some education around how the settlement might play out.
Alex Beashel
Okay. That is I think most of the questions.
Any last questions that anyone would like to submit?
Tim Fung
Look, thank you so much for all of the questions and engagement, and this is really what we're trying to do as an organization, is get on the front foot, be there to chat with our investors. You're going to be seeing investor engagement continue to dial up.
I really appreciate all of the questions that are here and any of the feedback that you want to share with us, please do through InvestorHub. Thank you so much, everybody, and looking forward to sharing another update shortly.
See you later.
Mahendra Tharmarajah
Thanks, everyone.
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