Operator
I would now like to hand the conference over to Ms. Jolie Hodson, CEO.
Please go ahead.
Jolie Hodson
Thank you. Kia ora koutou katoa.
Good morning, and thank you for joining us today for Spark's half-year results for the period ending 31 December 2025. This morning I'll provide an overview of our performance and progress we've made under our new Spark30 strategy.
I'll then hand over to our CFO, Stewart Taylor, who will take you through the financials in more detail before we open for questions. Before turning to the results, a brief word on the broader operating environment.
Through the first half, the New Zealand economy showed signs of finding its footing. While conditions were still mixed, consumer activity improved and there was a growing sense of stability as the period progressed.
That backdrop supports the progress we're seeing in our business, particularly in consumer, and gives us confidence as we move into the second half. With that context, I'll now turn to slides 3 and 4 to summarize our financial performance.
In terms of the difference between our reported and adjusted results, adjusted revenue and EBITDAI include the data center business for both H1 FY26 and H1 FY25. Adjusted EBITDAI excludes $9 million of DC sale transaction costs in H1 2026, which will form part of the gain on sale calculation to be reported in FY26, and the Spark30 transformation costs incurred in H1 FY25.
I'm now going to speak to our adjusted numbers, as these provide the best like-for-like year-on-year performance comparison. In a mixed demand environment, Spark delivered a clear step-up in profitability in the first half.
Adjusted revenue of $1.917 billion was down 1.1% or $22 million. Around half or $10 million of this decline was driven by the divestment of Digital Island in FY25, the remaining decline driven by muted business project spending in service management and legacy voice.
This was more than offset by improving mobile service revenue and disciplined execution of our cost-out program, delivering a 5.1% increase in adjusted EBITDAI to $471 million. Adjusted NPAT of $73 million was up 30.4%, driven mainly by higher EBITDAI.
Free cash flow strengthened to $107 million, up 84%, reflecting the operating leverage in the business as performance improved, driven by higher EBITDAI and the reduction of cash tax payments. Stewart will provide more detail on the free cash flow for the half and full year shortly.
Capital expenditure for the half was $271 million, including $54 million of strategic CapEx used to secure the data center land, in line with guidance. BAU CapEx of $217 million was down 8.8% on the prior year as our 5G rollout matured.
The board's declared an interim dividend of 8 cents per share, 50% imputed. Turning now to mobile on slides 5 to 7, Spark's total mobile service revenue grew 1.6% as performance continued to improve and we saw positive momentum across the key underlying drivers of value.
In consumer and SME, pay-monthly connections were broadly flat, while ARPU grew 5%, driven by product innovation, plan refreshes, and increased competitiveness of higher-value plans and improved mix. We also saw a 15% uplift in pay-monthly mobile acquisitions with interest-free payments, consistent with attracting higher-value customers and supporting stronger retention.
In consumer prepaid, connections stabilized in our highest-value segment of New Zealand packs, which accounts for around 90% of our revenue, following recent plan refreshes and targeted promotional activity. Prepaid ARPU was down slightly, reflecting the competitive dynamics of the segment.
However, with the stabilizing base, we have a strong platform to grow ARPU over time, both through cross and upsell as further products and offers are launched. The Skinny Prepaid New Zealand base grew 2%, driven by strong uptake of long-term plans launched during the half.
In enterprise and government, connections and ARPU further stabilized since the close of FY25. We won more business than we lost during the half with a small connection decline driven by fleet shrinkage and the 3G shutdown.
Pressure on ARPU remains; however, the rate of decline continued to moderate, with H1 FY26 ARPU down 7.8% year-on-year compared to a 13.4% decline at the end of FY25. In the context of the broader market, Spark's mobile service revenue grew at a slower rate than the market, resulting in a small contraction of half of a percentage point of share.
The highest growth during the six months was in the MVNO segment, of which Spark accounts for around 40% of connections. Our revenue growth in this segment was consistent with the MVNO market growth.
Overall, we remain market leader by some distance, and our focus is on growing this leadership ahead. On that note, as we look ahead to the second half, we have a strong pipeline of activity that will support continued momentum in mobile, and that's outlined on slide 8.
A few notable examples include the rollout of text and data satellite-to-mobile capability in H2, including calling over satellite enabled apps like WhatsApp, a refreshed international roaming product set designed to compete more effectively in an increasingly competitive eSIM market and deliver better experiences for our customers, and a new MySpark app experience to further cement our CX leadership with clearer usage information, easier self-service, and enhanced support. If I move now to slide 9, across our broader connectivity and IT portfolio, performance reflected a tough market alongside areas of resilience and progress.
While broadband connections were down in a competitive market, revenues remained stable at $303 million as increasing fiber costs were passed through. Wireless broadband remains a clear opportunity as 5G continues to mature and we explore bundling with mobile.
Voice revenue was down 16.7%, and that's consistent with the long-term decline of this legacy product. Other connectivity products was down 10.4%.
About a third of this reduction was driven by the divestment of Digital Island, and the balance primarily driven by managed data and networks as customers continue to transition away from legacy products to lower-ARPU alternatives. In IT, cloud revenue grew 1.7%, reflecting the continued customer migration from private cloud and expansion by existing public cloud customers.
Service management remained challenging, with revenue declining 19.7% as businesses continued to defer or scale back larger projects. Our cost program continued to deliver material benefits in the first half, as outlined on slide 10.
The program underpinned the improvement we saw in EBITDAI and free cash flow during the half. New network and technology partnerships have been effectively embedded into our operations during the half and are on track to achieve their forecast benefits.
Overall, we achieved $51 million of net cost savings, reflecting $55 million of net labor cost reductions from the changes made in calendar 2025, $12 million in product cost reductions, which were originally envisioned to fall in other OpEx, partially offset by $16 million net increase in other OpEx, primarily driven by $11 million of increased marketing spend to support business growth and costs associated with our new technology delivery model. Looking to the second half, the mix of savings shifts, with the majority of FY25 labor reductions have now been realized, while product cost savings continue and we absorb the full-year impact of our technology delivery model and inflationary cost pressures.
Overall, we remain on track to deliver the multi-year productivity benefits previously outlined, with the FY26 cost-out target narrowed to $40 to $50 million, supporting EBITDAI growth and enabling reinvestment in network and customer experience. As outlined on slide 7, our network and customer experiences are a strategic priority, in line with the Spark30 strategy.
During the half, we extended our 4G coverage leadership position to also include 5G, as independently rated by Opensignal. This was supported by more than 100 site builds and upgrades and the transition of network traffic to our 5G Standalone core, delivering improvements in peak speeds of around 75%.
We also introduced new network safety features, including automated blocking of malicious websites, while working with [Aduna?] to explore further use cases in the space for the future.
Our measure of customer satisfaction, iNPS, rose 5 points year-on-year, driven by simplified journeys, faster support, and improved digital experiences within our app. Our AI program is accelerating our network and CX ambitions, delivering improved network efficiency, faster speed to market for new products, and quicker resolution of complex challenges for our customers.
Sustainability remains embedded in the way we operate, and we continue to make progress towards our ambitions, as outlined in slide 12. Our Scope 1 and 2 emissions are 32% lower than the path required in H1 to meet our 2030 emissions reduction target, and that reflects the benefits of our solar energy partnership and the improved grid mix.
Our focus on ethical supply chain management continued to mature, and digital inclusion remains a priority, with Skinny Jump now supporting more than 34,500 households nationwide. Shortly after the close of the half, we completed our data center transaction, which is summarized on slide 13.
As you'll be aware, Spark has retained a 25% stake in the new standalone entity, now named Ten Peaks Data Centres. This provides Spark with ongoing exposure to significant long-term growth opportunities in the market with strong structural tailwinds.
Spark received initial cash proceeds of approximately $453 million, with up to $98 million in deferred proceeds contingent on performance milestones through 2027. The proceeds strengthen our balance sheet and provide additional financial flexibility as we execute our strategy.
Slide 14, we provided an update on how we're tracking against our FY30 ambitions. At the half-year, our Spark30 ambitions remain on track.
Financially, we delivered growth in EBITDAI, NPAT, and free cash flow, supported by cost discipline and improving mobile performance. Looking at our non-financial ambitions, we strengthened the foundations of long-term value, including network coverage leadership, a 5-point lift in iNPS, rising employee engagement, and continued progress on our sustainability commitments.
I'm now going to hand over to Stewart to speak to the financial results in more detail.
Stewart Taylor
Thanks very much, Jolie, and good morning, everyone. I'm going to start with slides 16 and 17, which summarize the results, probably focusing more on slide 16.
We've got our reported results on the left-hand side of slide 16. Now this excludes our data center business from the headline EBITDAI and top-line P&L numbers, the net earnings contribution booked as a one-liner in that discontinuing operation line, which you'll see there called out as a separate line just above total net earnings after tax expense.
For the adjusted results, the data center contribution is actually included in the applicable P&L lines rather than being classified as a discontinued operation, hence why you don't see any numbers in that line for the adjusted numbers. Looking at growth rates, reported EBITDAI was up 10% in H1 2026 versus H1 2025, the equivalent growth rate of 5% for adjusted EBITDAI growth over the same period here.
The difference here largely due to the lower H1 2025 reported earnings base given the data center adjustments and the transformation costs which were booked in H1 of 2025. Just just for clarity, the discontinued earnings of $10 million showed a significant increase on the prior previous comparable period.
This was because the data assets held for sale were no longer being depreciated in H1 2026. I'll now move over to slide 18 and I'll talk to capital expenditure.
You'll see an H1 2026 on the right-hand side there, the right-hand column there, total CapEx was $271 million and that excludes spend on spectrum. This was $19 million or 8% higher than the prior comparable period.
The key driver of that increase has been the $54 million in strategic CapEx associated associated with the data center business. This is something we outlined in our guidance at the beginning of this year.
If I exclude that strategic CapEx, Spark's BAU CapEx was 9% or $21 million lower than in H1 2025. Now this reflects lower network spend, our 5G rollout's matured.
We've had been through a period of accelerated spend there, and our spend on IT systems, fixed networks, and international cable capacity has been broadly consistent with that in 1H 2025. Now in the first half of this year, we've also reported $7 million spend on new spectrum.
This is the net present value of the 18-year rights we acquired from Tuatahi for 20 megahertz of 5G spectrum. Now looking forward, with the exception of $1 million spent on the the data center business in January before that transaction completed, we are not expecting any further strategic CapEx going into H2.
Looking forward to H2, the focus of capital expenditure and beyond will be on projects that align with our SPK30 strategy and drive our core connectivity business. We'll also be taking the discipline we've employed in H1 forward, and we remain on track to deliver to FY26 BAU CapEx within our guidance range of $380 million to $410 million.
This implies that H2 2026 BAU CapEx will be in the range of $163 million to $193 million. Moving to the free cash flow page, this is slide 19.
Again, we remain focused on the conversion of earnings to free cash flow given the importance this plays in determining our dividend. Overall free cash flow in H1 2026 was $107 million.
This was 84% higher than H1 2025. This was impacted predominantly by two lines in the table that you can see on the right-hand side there.
The first is the 10% increase in reported EBITDAI between periods. The second is the is the second significant reduction in cash tax paid, which is largely related to timing and would normalize in the second half of the year.
Just running through this, note that year-on-year there was an increase in cash paid on leases. This is because the H1 2025 payment was lower than we'd have expected due to a one-off cash benefit from the corporate office move to 50 Albert Street at the end of calendar 2024.
Now near the end of December, we announced the sale of our interest-free payments or our IFP receivable book for $240 million. The positive impact of this sale has been adjusted from the free cash flow number, and this has been done net of growth in the IFP book since the start of the year, which was around $27 million.
Having entered into a finance agreement with Challenger on the IFP book, we were able to undertake regular sales of that book going forward, which means we can continue to grow this book without impacting our working capital balance. Again, importantly, we remain on track to meet our FY26 free cash flow guidance of $290 to $330 million.
This does imply an H2 weighting of free cash flow, which will be driven by our EBITDAI profile in the second half, lower CapEx in the second half, and an improvement to our working capital balance. This will be partially offset in the second half by higher cash tax payments.
If I go to slide if I go to slide 20, debt and dividends, what we've seen is an overall reduction a further reduction in the overall level of net debt in the last six months. This has been supported by the sale of the IFP book and offset in part by higher strategic CapEx.
If I exclude leases, net net debt now sits at $1.39 billion, 5% lower than at 30 June 2025. The net debt to EBITDAI ratio is steady at 2.2.
This isn't materially active materially impacted by the sale of the IFP book. Now you'll see in the chart on this slide that we've put a bar over on the far right there indicating what we consider to be our pro forma debt position as at the end of January 2026 based on the completion of the data center transaction.
Now as a result of that, net debt ex leases reduces by $453 million to around $940 million. More importantly, our net debt to EBITDAI ratio would be reduced to around that 1.7 level, which is consistent with that required for our targeted credit rating.
The final point to note here is our interim dividend of 8 cents per share, and this is based off our full-year free cash flow guidance. The interim dividend has been imputed at 50% as we seek to bring that imputation credit balance back to a sustainable level and manage our balance sheet as efficiently as possible.
Slide 21, we've outlined our key debt metrics. I'll note two things briefly here.
Firstly, the the absolute amount of debt we carry forward will lead to lower interest costs. However, some of this benefit will be moderated by the residual by our residual debt profile.
Secondly, interest cover based on EBITDAI over financing costs remains very healthy at 8 times. Now finally from me, the slide 22, which is reaffirming our FY26 guidance.
Given the completion of the data center transaction, we've obviously focused our guidance on excluding DC earnings from the last five months of the financial year. In all cases, the guidance has not changed since we supplied it to the market in August last year.
One thing we have done is we've updated the strategic CapEx to $55 million, having completed the sale of DCs. Again, this reflects the $54 million we spent in H1 2026 and an extra million we spent in the month of January.
Importantly, we retain our EBITDAI guidance of $1,010 to $1,070 million, which is which if I took the midpoint at $1,040, would imply a more normal first half to second half earnings split of 45%, 55%. On that, I will hand back to Jolie to provide a final summary.
Jolie Hodson
Thanks, Stewart. To summarize, despite softer market conditions persisting in parts of the portfolio, Spark delivered a clear step-up in performance during the half.
Our strategic focus on core connectivity is gaining traction. Mobile showed clear signs of momentum, with ARPU strengthening and connections stabilizing, while broadband revenue remains stable.
Our cost reduction program delivered material benefits, and when combined with mobile, supported a return to EBITDAI, NPAT, and free cash flow growth. The drivers of our market competitiveness, our network and customer experiences, continue to strengthen and differentiate Spark.
The completion of our data center transaction in January has reduced net debt back to targeted levels for H2. There's more work to do, but this progress reinforces our confidence in the strategic direction we set under Spark30 strategy, and Spark's becoming a more focused, efficient, and resilient business, well positioned for the second half and beyond.
We're now going to open the floor to questions, I'll hand back to the operator.
Operator
Thank you. If you wish to ask a question, please press *1 on your telephone and wait for your name to be announced.
If you wish to cancel your request, please press *2. If you're on a speakerphone, please pick up the handset to ask your question.
Your first question comes from Entcho Raykovski with E&P. Please go ahead.
Entcho Raykovski
Morning, Jolie. Morning, Stewart.
My first question is just around the cost-out target for the full year. I guess given that you've effectively delivered the cost-out target in the first half, but the top end of the full-year cost-out guidance is unchanged, can you talk about the expected uplift in other OpEx in the second half which offsets any further cost savings?
If you can, sort of as part of that question, if you can talk to whether that then trends into FY27, because presume that there will be some carryover. Thank you.
Jolie Hodson
Thanks, Entcho. Maybe I'll kick off, and then if Stuart's got anything he wants to add.
If you look at the overall savings reductions that you saw in the first half, we obviously saw a number of labor changes in the back half of FY25, we had the benefits flow through then in 2026. While there's still some simplification work, we also have costs like severances and other things that will sit within our existing costs for this year.
What we've done is delivered up front the labor savings, the product cost savings, and other OpEx. If you look forward, then what are some of the things that are impacting the second half?
We've cycled, as I said, quite a bit of that labor savings. We had a lower H2 last year off the back of that.
Our new network technology delivery model, that always had reduction in labor, but increase in some of the other OpEx costs. Then like every business, there's some inflationary costs within it.
Really, what we're saying is over the year, we'd expect to deliver in that 40 to 50 range around our cost program. We have achieved most of that in that first half.
The other thing I just would call out is marketing would normalize in the second half as well. We had an upweighted investment of around $11 million in the first half, but we'd already lifted that in the second half of 2025, we don't have that same flow-through in the second half of 2026.
If I think maybe just to second part around 2027, like any business, we'll continue to have simplification that we will be looking at that looks at both use of technology, what we're doing around both our product and our business overall. That doesn't sort of indicate that we've run out of costs to focus on.
It's really more if we think about what's happened in the year, we've already delivered most of the costs that we needed to within that.
Entcho Raykovski
Great. Thanks, Jolie.
My second question is just around wireless broadband. Subs were marginally down in the half, half-on-half.
I guess, is that a reflection of the fixed wireless market as a whole, or are you perhaps seeing some share losses in wireless broadband? I think you've talked about a plan refresh in the second half.
Are you able to give us any more color around what you're planning?
Jolie Hodson
I think if you look at the overall position of wireless broadband, we do have very strong, way above our ambient share of our market share, and it's a competitive marketplace, so as others look to compete in that space, we would expect that you would see potentially some movement in that. With the plans, we have looked at refreshing both price and the products that we bundle that with as well, so that's what we would expect to see in the second half.
The other thing also, of course, is as 5G rollout continues, you have a broader addressable market to consider within that, and therefore the ability to lift up those wireless broadband connections as well within that.
Entcho Raykovski
Thank you. My final question is around mobile.
The recovery you're reporting, particularly in consumer and SME, are you seeing some of the competitive intensity coming out of the mobile market? Or is it perhaps driven by that economy stabilizing that you've talked about?
I suppose if you can sort of expand on what you're seeing on the competitive front from the other operators.
Jolie Hodson
I think if you think about the broader economy, obviously as that stabilizes and starts to improve, that has a flow-on effect. There's a range of things from that that impact that.
If we think about competition, I don't think we're in any less competitive marketplace, but what we have seen with some of the plan changes we've done, the overall value offering we've got, we're seeing people stepping up in the plans, the mixed over $65 plans growing within that reporting period. We also saw quite a strong IFP sale, and the work we've done around our IFP as well in terms of the Apple launch, the new handset launch, and linked to that the step-up in IFP within that.
We're seeing customers generally just looking for more value, but also the opportunity to spend around that. That's where the improvement's been in SME and consumer.
I think in enterprise, what we have seen probably is while it's still a competitive market, much of that change that particularly was ARPU-led has been reflected in the base during 2025, and then we did expect to see some in 2026, and we have done, but that is stabilizing as well, and connections have within that.
Entcho Raykovski
Great. Thanks, Jolie.
Jolie Hodson
Thanks.
Operator
Your next question comes from Phil Campbell with UBS. Please go ahead.
Phil Campbell
Morning, Jolie. Morning, Stewart.
Just three quick questions for me. I just wanted to maybe ask a question, Jolie, just kind of standing back a little bit.
Obviously, there's been quite a lot of change gone on in Spark in the last kind of 12 to 18 months, a lot of headcount reduction and obviously the new focus on connectivity and the new rebranding. Just kind of from your perspective, how are you feeling internally, in terms of the morale or the business?
You're feeling as though you're getting some momentum back after that period of kind of change and disruption?
Jolie Hodson
We have come through a period of significant change both in the marketplace, but in our organization. The new strategy, I think, has given us a very clear focus on core connectivity, which is really at the heart of what we do, and within that, mobile.
I think people's excitement around the opportunity to continue to invest and see that grow, and we're seeing that in those early results within that is lifting both engagement and the overall, I guess, feeling within the organization. You can see that, too, in some of the non-financial metrics that we put up in terms of the increase we've had in engagement over the last half.
Yes, we feel like we're focused on the right things. We are seeing progress in marketplace, and our people are engaged with that.
Phil Campbell
Awesome. Just a quick question for Stewart.
Just on the data center final payment, obviously that was about $33 million lower than what was announced kind of middle of last year. I'm assuming that was due to the fact that the CapEx was a bit slower, but then when I look at the CapEx numbers being reported today, it doesn't really feel as though the CapEx was much lower.
I just wanted to get an explanation as to what am I missing there in terms of that $33 million difference in the proceeds?
Stewart Taylor
No, I think broadly, Phil, you're spot-on. When we guided in August, we guided to a range on that CapEx, and so the initial purchase price was based on the top end of that strategic CapEx range.
Much of that money was spent on or was commitments that we made on land purchases, formed part of that transaction perimeter. There'll be other small adjustments there in terms of various working capital balances, employee liabilities, and other things as we sort of work our way through I guess what that final price is and what the final asset base is that gets transferred.
Phil Campbell
I think the original guidance was CapEx of 50 to 70. You've obviously coming in at 55.
It's the kind of balance that's 33. Is that just working capital and other stuff that's
Stewart Taylor
There'll be a series of other purchase price adjustments that we make in there as well. We probably need to consider the fact that we also have transaction costs as well.
Phil Campbell
Right, gotcha. Just the last question for me is just wanted to get a sense when I speak to industry contacts within IT services, what they're saying to me at the moment is you are seeing a number of New Zealand corporates really kind of starting to get on the AI train and wanting to deploy AI workloads and stuff like that.
Then also, I think following that Manage My Health cyber incident, there seem to be a number of customers increasingly concerned about cyber and that was potentially generating some work. I just wondered if you guys are seeing any of that in the market kind of this side of Christmas?
Jolie Hodson
I think there is more business activity than there was, but if you think about some of the bigger programs and those sorts of things, that we have not seen as much prevalence of that. As we look to the second half, I think some of that activity starts to come through, cuz also when you think about the larger sort of IT projects or things we might be involved in, there's a reasonable amount of time to contracting to then delivery, and that's really where in, say, service management, we've seen the most impact.
It's in project work, not the annuity type of work that we have within that place. I think there are some green shoots, but we're a way off being back anywhere close to where it was previously.
Phil Campbell
Great, awesome. Thanks.
Jolie Hodson
Thanks, Phil. Your
Operator
next question comes from Arie Dekker with Jarden. Please go ahead.
Arie Dekker
Oh, good morning. Thanks.
First question, just in relation to a couple of areas of guidance in terms of what's possible in 2027, particularly given 100% payout of free cash flow. For the dividend this year means that the sustainability of it is a bit of a tightrope.
The first one, I guess, is you've sort of signaled that the 5G rollout is maturing. Can you give a bit of color as to how much of the FY26 BAU CapEx can be removed in FY27 associated with that 5G spend coming off, and in the other areas?
Jolie Hodson
I think if you think about it maturing, Arie, in the two years prior, we invested heavily ahead of that. We'd accelerated that, we'd put quite a lot more capital investment into both building the standalone core, which we now have stood up, and then also the acceleration.
As we look at 2026, we've already brought that back from where it was in both 2025 and 2024, and I think that broadly reflects what I'd say is an ongoing normal level of mobile investment. We'll still have work to do, and I touched on we've got about 100 more sites that we will upgrade or build out in the second half, and that will continue in 2027.
I don't think mobile will be a significant reduction ahead. All we're saying is that in this year it has slowed a bit from where it was because we'd upweighted that investment.
Arie Dekker
Other areas, then?
Jolie Hodson
I think across other areas, we'll continue to manage. We've set out the 10 to 12% is really a focus for us in terms of the CapEx to revenue, and there's nothing that we're stepping off in relation to that.
I guess in any given year, you can be at one end or the other of that. Given we're not out yet providing sort of 2027 guidance yet, I think probably more that just focus on 2026 of delivering within what we have set out.
Arie Dekker
Then in terms of the process for MATTR, which is well underway, I don't know if you want to give an update on that sort of talk to it in the materials, but in terms of the cash burn there, have you set a drop-dead date, for example, the end of FY26 where you'll commit to just closing it down if you can't bring in a party to sort of help fund that going forward?
Jolie Hodson
I think what we've shared is that we have a process underway. We will have an update at August to provide on that.
I don't have a drop-dead date for that, but clearly we will be considering all areas of investment that we make in the business and we'll make an informed decision.
Arie Dekker
Okay. Just moving to the reorganization of the revenue segments and security and high tech, eg Health moving into other connectivity, can I read into that that sort of further refining what sits in and out of the perimeter of core versus non-core business and then I guess ask if you are progressing towards a strategic review of the non-core IT businesses, comprising, I guess what's left, cloud, security, and procurement?
Stewart Taylor
I think, Arie, Stewart here, I think probably it's more just me looking to simplify some of the disclosures, and particularly those areas where we see less questions on and a less significant in the total picture. I wouldn't read much more into it than that.
Then
Arie Dekker
perhaps for you, Jolie, is there consideration being given to strategic review of the IT businesses?
Jolie Hodson
I think we indicated when we did the strategy at the end of last year, our first focus is really on simplification of those businesses. We've already made quite a lot of adjustment to operating models that support those, particularly in the labor costs, which you can see flowing through.
We will always continue to review all parts of our portfolio to determine whether we are the best owner at any point in time, and that will continue to be the case whether that's IT services or another component.
Arie Dekker
Just a quick one, just announced in mid-September that a COO was to be appointed. Obviously sort of five months on from there, can you just give any update on the status as to that vacancy, which is obviously quite an important one?
We are
Jolie Hodson
in the process of that recruitment. We have very competent acting COO at the moment within the business, and when I have something more to share on our process, I will no doubt update the market.
Arie Dekker
Then last one for me, just returning to broadband. Just interested in what you see happening in urban versus rural with regards, I guess, churn and also in particular fixed wireless.
I guess one of the questions I have is, what are you seeing happening in the conversion of your copper disconnections in rural to fixed wireless over customers going to Starlink and, for fixed wireless, is it more competitive now in rural than it is in urban for you because of satellites growing penetration?
Jolie Hodson
I think it'll be reasonable to assume that there is more competition as satellite particularly on that copper removal process or the loss of copper connections within that, and therefore satellite plays a role in solving that. Yes, there's definitely some component of that that is more competitive in that space.
Overall churn rates for wireless are pretty consistent and they're consistent with our fiber as well, it's not that we've got a load of customers coming off that. Sequentially, if you look, we're broadly kind of the base has been stable.
There's still opportunity out there, but I think, as we've talked about, that's linked to further rollout of the 5G. We are looking at some plan changes within that as well, and we have already made some at that higher end of that around pricing as well.
We will look to continue to compete in that area, but there is no doubt that in rural there would be a little bit more competition than there has been historically.
Arie Dekker
Great, thank you.
Jolie Hodson
Thank you.
Operator
Your next question comes from Wade Gardiner with Craigs Investment Partners. Please go ahead.
Wade Gardiner
Hi there. Got a couple of questions.
Start with the guidance, small print on slide 22. You say that the data centers were accounted for as an associate for the remainder of FY26.
What about for the first half? Does this guidance include the data centers in there for the first half in EBITDAI?
Cuz my understanding was the old guidance or the guidance that you gave back in August excluded the data centers.
Stewart Taylor
Adjusted EBITDAI includes the first 7 months of the data center business on a consolidated basis, and then going forward as we're a 25% owner of that, we'll obviously account for it based on our share of associate earnings. Now the guidance we provided in August, we had an excluding data centers set of guidance there, and what that did, Wade, is that included 6 months worth of the results, i.e., fully consolidated, and based on the fact that we were then going to deconsolidate for the remaining 6 months.
It's pretty much on a like-for-like basis to that.
Wade Gardiner
Right, bar the one month.
Stewart Taylor
Correct, yeah, which in the big scheme of things we don't consider to be material.
Wade Gardiner
Okay. No, my understanding was that the guidance in August excluded data centers.
What about Exclude yeah,
Jolie Hodson
We provided both so you could see excluding and included. The numbers are consistent to what we provided for excluding, yeah.
Wade Gardiner
What about asset sale gains, which were $24 million in the half, and previously they've sort of run, I know they jump around a bit, but I'd say typically they run an annual rate of sort of 25 to 30. What have you got in there in the guidance for those sale gains this year?
Stewart Taylor
Full-year guidance, the other gains, and this excludes any gain on the sale of the data center business, we'd expect that to run at about $30 million this year as well, Wade, so that has been more heavily weighted towards 1H.
Jolie Hodson
As it was last year,
Wade Gardiner
Wade.
Jolie Hodson
You had 23 last year, you've got 24 this year. There's no real change and neither is there in the end point of about 30.
It's very consistent.
Wade Gardiner
Okay. The enterprise and government connections, can you just sort of, you talk about you've added seven with some losses in the half.
What should we assume that happens to ARPU as a result of that?
Jolie Hodson
ARPU doesn't really change that much as a result of that, because basically where you see the losses is more so from low connection, bit of 3G closure and a little bit of fleet shrinkage. Where we've won new customers, they've come on.
That's sort of been reflected in our overall forecast of where we thought those ARPU declines would be. If you think about the end of FY25, that ARPU decline was sitting at around 13%, now it's about 7.8%, it's moderating because a lot of our book has already experienced some of that change and we continue to win new customers in marketplace as well.
Wade Gardiner
Another way to put it, you went from sort of 13 to 7.8, what are you willing to put a number around or a range around what we were likely to see in the second half for ARPU in that segment?
Jolie Hodson
I think you'll still have customers that will renew under new rates over that time. I think keeping it at around about a rate of that sort of 7% across the year is probably about right, because we think about it, contracts last for multi-years, they don't all come up at the same time.
We feel like a large component of the government shift happened last year, not this year.
Wade Gardiner
Okay. Just on slide 8, you talk about strong pipeline of market activity.
How much of that would you argue is chargeable, where we should see a positive ARPU impact versus the impact really in retentions and connections rather than ARPU?
Jolie Hodson
I think from an ARPU perspective, we've taken pricing, we've seen mix improvements, and I think if you think about what some of this helps support, it does help support the higher value plans. You've got more to offer in there, if you think about satellite, for example.
In terms of standalone capabilities, you're looking more at new forms of enterprise charging in relation to those private networks because they're generally around distribution type businesses or where logistics are involved. Roaming, again, that's about making sure we remain competitive in the marketplace and things like customer experience.
There'll be a range that will be attract customers and allow you to support a shift up into higher plans, and there'll be a range of things that is about just maintaining that sort of retention of customers, which when you think about our base and we're about six up to about 5 to 6% market share higher than our sort of competitor set, then that's a really important part of what we do as well in terms of retaining the customers we already have.
Wade Gardiner
Great. Thank you.
That's all from me.
Jolie Hodson
Thanks.
Operator
Your next question comes from Ben Crozier with Forsyth Barr. Please go ahead.
Ben Crozier
Morning, team. Just a quick question on guidance.
If we look at rolling 12-month EBITDAI is sort of sitting at $1.08 billion, and I know there's no DC contribution at least at that EBITDAI line in that second half. If we look at what the guidance is implying for the second half, at the midpoint I get to sort of minus 5% year-on-year if we take out DCs.
Can you just sort of step through what are the moving parts in the second half, sort of costs and gross profit, and maybe in a few of the key revenue lines?
Stewart Taylor
I think so, the way I look at it, Ben, is that we're going to deliver about 45% of our EBITDAI at 1H and about 55 in 2H. If I look at some of the drivers of that, some of that will be the benefit of the momentum we've got in the mobile business.
Half-on-half we'd continue to see ongoing reductions in labor costs, we've got the run-rate benefit of the FTE reduction in the first half that flows through to the second half. If I look on a half-on-half basis, we will have a lower OpEx base in the second half, and we'll also see significant reductions in our product costs as well, we're looking to book some benefits there as well.
Those are broad brush where you'd see that sort of step up half-on-half.
Ben Crozier
You're sort of talking like labor cost savings, lower OpEx, but EBITDAI year-on-year is down. Is assumed gross profit then you're budgeting is down year-on-year?
Is that fair to assume?
Stewart Taylor
I think year-on-year we'd end up pretty flat, yeah, adjusting for data centers.
Ben Crozier
Yeah. Then just on these sort of legacy business lines, other connectivity and stuff, you call out these migration of legacy products to modern lower-ARPU solutions, sort of how far through that migration do you think you are?
Are we sort of at the start of it? Are we nearing the end?
Are we somewhere halfway between?
Jolie Hodson
I think it depends on the different products that you're talking about. In service management, we are a reasonable way through as the customers move across into that.
We've been doing that for a period of time. If you look at some of the other areas like managed data, that will continue to happen as you see the shift from legacy WAN to SD-WAN.
Probably you've still got, I think maybe a 30 30% 40% done, still 60 to 70 to go across that, because when you think about enterprise products particularly, you've got customers on longer-term contracts. Those changes happen as they renew or move off.
With them often comes a lower cost to supply as well.
Ben Crozier
Yeah. Then just last one on marketing costs.
Obviously, stepped up quite a bit of the new brand campaign out there. Is this sort of the level we should expect going forward, or do you think it will revert back to where it was, say, a couple of years ago?
Jolie Hodson
I think it's important to continue to support our investment in our brand and business growth. As I sort of flagged, you shouldn't replicate the first half in the second half because we stepped that up in the prior year, but if you had to look at a kind of total year investment being the step-up you've seen in half one plus sort of taking H2 2025, that'd give you a good sense of the kind of level.
Ben Crozier
Fair enough. Thanks.
That's all from me.
Jolie Hodson
Thanks, Ben.
Operator
There are no further questions at this time. I'll now hand back to Ms.
Jolie Hodson for closing remarks.
Jolie Hodson
Thank you, everyone, for joining the call and for your ongoing support.
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