- Business
- MOTODYNAMICS S.A. is a Greece-based automotive and mobility solutions provider engaged in the import, wholesale distribution, retail, and rental of motor vehicles, marine products, power equipment, and mobility services. Founded in 1969 and headquartered in Athens (Metamorfosi), Greece, the company operates across three core business segments: the Yamaha Division, the Porsche Division, and the Mobility Services Division. The company serves a diverse client base consisting of retail consumers, commercial enterprises, government entities, and domestic and international tourists across Greece, Romania, and Bulgaria.
The company's primary products and services comprise: motorized two-wheelers, including street motorcycles, off-road motorcycles, and urban scooters; all-terrain vehicles and side-by-side utility vehicles; electric bicycles and urban micromobility vehicles; marine equipment, including outboard marine engines, personal watercraft, inflatable boats, and marine navigation instruments; power products, including industrial power generators, water pumps, snowmobiles, and golf cars; genuine spare parts, maintenance consumables, Yamalube lubricants, protective riding apparel, and helmets distributed as the exclusive importer and distributor of Yamaha Motor Co., Ltd. in Greece, Romania, and Bulgaria; luxury high-performance sports cars, luxury sport utility vehicles, and executive grand tourers, along with authorized mechanical repair, bodywork maintenance, vehicle customization, and genuine parts distribution as the official importer of Porsche AG in Greece; short-term passenger car rentals, commercial light vehicle rentals, long-term corporate fleet leasing, and flexible monthly vehicle subscriptions operated through its subsidiary Lion Rental S.A. under the master franchise of SIXT in Greece; and multi-brand motorcycle protective gear, technical clothing, and accessories marketed through its specialized Motodiktio retail store network and digital commerce channels.
In recent operational and strategic developments, MOTODYNAMICS S.A. has accelerated the sustainable transformation and technological modernization of its vehicle fleet and distribution operations. The company has expanded its electrified vehicle portfolio through the launch and commercial deployment of next-generation zero-emission models, including all-electric two-wheelers, urban e-bikes, and new battery-electric vehicle lines such as the fully electric Porsche Macan. In parallel, the company has expanded high-power charging infrastructure across its dealership network and regional hospitality partners via the Porsche Destination Charging initiative. Within its mobility division, the company has systematically expanded the SIXT Greece fleet with low-emission hybrid and battery-electric vehicles, opened new mobility stations across major Greek airports and island tourist destinations, and introduced advanced digital mobility platforms featuring keyless vehicle access and streamlined mobile reservation processes. Furthermore, MOTODYNAMICS S.A. has strengthened its logistics and multi-channel retail infrastructure across Southeastern Europe, driving operational synergies and deepening its market penetration in Greece, Romania, and Bulgaria.