Sao Paulo Turismo SA
40.00
BRL
0.00
(0.00%)
Sao Paulo Turismo SA
B3:AHEB6F
(B3)
Recent
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40.00
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ROIC.AI
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- Business
- São Paulo Turismo S.A. (AHEB3.SA) operates as a state-owned company dedicated to the promotion, management, and development of tourism in the city of São Paulo, Brazil. Founded in 1969 and headquartered in São Paulo, the company manages key tourism infrastructure including convention centers, event venues, and cultural facilities; oversees marketing campaigns to attract domestic and international visitors; provides event organization services for fairs, congresses, and exhibitions; and offers consulting for tourism projects and partnerships. It serves business tourists, leisure travelers, and event organizers primarily in the São Paulo metropolitan area, with initiatives extending to national and global markets through digital platforms and international trade shows. The company's core assets include the Anhembi Sambódromo and Exhibition Park for large-scale events; the Centro de Convenções Rebouças and other convention facilities; and the Parque Ibirapuera Auditorium for cultural performances. São Paulo Turismo S.A. also manages the São Paulo Convention & Visitors Bureau, facilitating bids for global events, and operates tourism information centers across the city. Its services encompass sustainable tourism programs, data analytics for visitor trends, and public-private partnerships to enhance hospitality offerings. In recent developments within the last two years, São Paulo Turismo S.A. launched expanded digital marketing initiatives targeting post-pandemic recovery, including virtual reality tours of attractions and AI-driven personalization for tourists as of 2024. The company formed strategic alliances with major airlines and hotel chains for promotional packages in 2025, boosting visitor numbers by over 15% year-over-year. Additionally, it completed the modernization of the Anhembi facilities in late 2024, introducing eco-friendly upgrades and increased capacity for hybrid events to support business expansions in the meetings, incentives, conferences, and exhibitions (MICE) segment.