- CEO
- Radmila Trifunovic
- Full Time Employees
- 214
- Sector
- Producer manufacturing
- Industry
- Miscellaneous manufacturing
- Address
- Gornji Milanovac Serbia
- IPO Date
- Apr 4, 2002
- Business
- Metalac AD is a Serbia-based diversified manufacturing, retail, and wholesale holding company primarily engaged in the production and distribution of cookware, domestic appliances, water heaters, kitchen sinks, and industrial packaging. Founded in 1959, the company is headquartered in Gornji Milanovac, Serbia, and trades publicly on the Belgrade Stock Exchange under the ticker symbol MTLC.
The company's operations are divided into distinct industrial manufacturing and commercial divisions offering a broad portfolio of consumer and industrial products, including: enameled, stainless steel, and non-stick cast and pressed aluminum cookware, bakeware, and kitchen accessories under the Metalac Posuđe brand; residential and commercial electric storage water heaters, solar thermal accumulator tanks, and heat exchangers under the Metalac Bojler brand; inset, lay-on, and undermount stainless steel and composite granite kitchen sinks and sanitary fittings under the Metalac Inko brand; corrugated cardboard transport boxes, luxury laminated packaging, and offset commercial print products via Metalac Štamparija; automotive and industrial components; and retail and wholesale distribution of small domestic appliances, tableware, glassware, and home goods. Metalac AD operates an extensive proprietary retail store network under the Metalac Market banner throughout Serbia, supported by regional logistics and wholesale subsidiaries.
Metalac AD serves both business-to-consumer and business-to-business markets across the Western Balkans, the European Union, Eastern Europe, the Middle East, and North America, exporting a substantial portion of its total manufacturing output to over 30 countries worldwide. The group's corporate structure comprises specialized operating subsidiaries, including Metalac Posuđe d.o.o., Metalac Bojler d.o.o., Metalac Inko d.o.o., Metalac Štamparija d.o.o., Metalac Market d.o.o., and Metalac Trade d.o.o. in Serbia, as well as foreign commercial entities such as Metalac Home Market d.o.o. in Montenegro, Metalac Market d.o.o. in Bosnia and Herzegovina, and Metalac Croatia d.o.o.
In recent developments, Metalac AD has executed major capital investments and operational upgrades aimed at sustainability, production automation, and digital integration. The group has completed the deployment of industrial rooftop solar photovoltaic power plants across its manufacturing facilities in Gornji Milanovac to optimize energy efficiency and mitigate industrial carbon emissions. Operationally, the company has integrated automated robotic cells into its cookware and water heater production lines, launched advanced energy-efficient water heater models featuring smart digital controls, and expanded its cookware range with eco-friendly ceramic and multi-layer induction lines. In its commercial segment, Metalac AD has advanced the digital modernization of its omnichannel retail network, enhancing its e-commerce capabilities while continuing the targeted expansion and remodeling of its regional retail stores.