- CEO
- George Stella
- Full Time Employees
- 55
- Sector
- Technology
- Industry
- Software - Application
- Address
- 2629 Townsgate Road Westlake Village CA United States of America 91361
- IPO Date
- Jun 30, 2015
- Business
- BIGtoken, Inc. (BGTK) operates a Web3-powered marketing and data platform that enables brands, teams, venues, and consumer-facing organizations to create, own, and activate first-party customer data through wallets, branded utility tokens, real-time analytics, and AI-driven insights; personalized rewards programs including discounts, cashback, sponsored tokens, collectible NFTs, and co-branded sponsorship and advertising products; and tools for direct consumer engagement, data collection, and conversion to drive customer acquisition, loyalty, repeat purchases, and revenue growth. The platform targets industries such as sports (challenger-level teams, leagues, mid-major university athletic programs in soccer and basketball), hospitality (boutique and independent hotel properties), alc-bev (emerging beverage brands), retail, and CPG, with operations primarily in the United States. Founded in 2020 and headquartered in Westlake Village, California, the company was formerly known as Force Protection Video Equipment Corp. and completed a merger with BritePool, Inc. in December 2021, which included a corporate name change to BIGtoken, Inc. and leadership transition with David J. Moore appointed as CEO. In December 2025, BIGtoken formed a Board of Directors comprising Founder and CEO George Stella, capital markets strategist Michael Khorassani, and investor Justin Boyle to accelerate growth, strengthen its Web3 data strategy, expand across key verticals, and evaluate strategic options including potential public market entry; the company also launched BIGtoken AI, a new engine for real-time audience insights, automated campaigns, and measurable revenue impact.