- Business
- BHG Group AB (publ) (BHG.ST) operates as a leading Nordic consumer e-commerce company focused on home improvement, furniture, and furnishings, offering over 1.7 million products through an ecosystem of online stores, showrooms, last-mile delivery, and installation services; it segments operations into Home Improvement (DIY categories like garden, construction, and renovation via drop-shipping under brands including Bygghemma, Taloon, Golvpoolen, Nordiska Fönster, Hafa, and Hylte Jakt & Trädgård), Value Home (affordable furniture and leisure under Trademax, Chilli, Hemfint, Furniturebox, and others), and Premium Living (high-end furniture, home furnishings, and interior design under Nordic Nest, Svenssons i Lammhult, Sleepo, KitchenTime, and related brands). Founded in 2006 and headquartered in Malmö, Sweden, the company serves customers in Sweden, Finland, Denmark, Norway, the rest of Europe, and select international markets with approximately 2,000 employees and net sales of around SEK 6 billion in recent years, emphasizing category dominance, price matching, scalable low-capital operations, and data-driven optimization. In recent strategic moves, BHG completed the divestiture of its full stake in IP-Agency Finland Oy, a sports and leisure e-commerce platform, to the founders' holding company IPA Holding Oy for EUR 5 million (SEK 58 million) on April 1, 2025, following an initial agreement in late 2024; it continues consolidating Nordic DIY operations under the scalable Bygghemma Nordic platform while pursuing bolt-on acquisitions to enhance platforms, reported strong Q3 2025 organic growth of 13.4% and 76% earnings improvement amid Finnish market challenges, and maintains focus on portfolio optimization including prior integration of HYMA Skog & Trädgård from 2021.