- Business
- Big Camera Corporation Public Company Limited (BIG.BK) is a Thailand-based retailer engaged in the distribution of cameras, photography equipment, mobile phones, and related accessories through an extensive network of over 160 branches nationwide, including formats such as BIG Camera, BIG Camera Galleria, Wonder Photo Shop by BIG Camera, and Exclusif by BIG Camera. The company offers a comprehensive range of products encompassing digital cameras, lenses, cinema cameras, action and 360-degree cameras, camcorders and video cameras, drones including DJI models, instant cameras and films, film cameras, gimbal stabilizers, camera flashes, studio lighting, microphones and audio equipment, video production equipment, filters, memory cards, batteries and chargers, camera bags and straps, tripods, dry cabinets, binoculars, photo printers, camera care products, monitors, grips, and other accessories; it also provides mobile phones and related gadgets, high-quality photo printing services under the Image Plus brand such as photobooks, canvas prints, frames, smart prints, stickers, and postcards, as well as photographic processing, equipment repair, warranty extensions, and maintenance services. Founded in 1980 and headquartered in Bangkok at 115/1 Svasdikan 1 Road, Nongkhem, Nongkhem District, the company operates primarily in the consumer electronics retail sector, targeting photographers, content creators, and general consumers through physical stores in leading shopping centers and online platforms including its website, Shopee, Lazada, and JD Central. Subsidiaries support vertical integration, including printing operations and equipment imports, while past initiatives encompass a joint venture in Vietnam via BIG Digi World Company Limited. In recent developments, BIG Camera signed a memorandum of understanding with four organizations in November 2025 to promote youth education and life skills through the Saturday School Expansion project, launched promotions like BIG Camera BiG Bonus 2025 offering exclusive premiums for qualifying purchases, and continues to expand product offerings with new launches such as DJI Osmo Action 6, DJI Neo 2, Sony Alpha 7 V, Leica Q3 Monochrom, and Leica SL3 Reporter, alongside ongoing DJI Flying Workshops and photo workshops valued up to 25,000 baht.