Arzum Elektrikli Ev Aletleri Sanayi ve Ticaret AS
BBIST:ARZUM0.95
TRY
-0.05
(-5.00%)
Arzum Elektrikli Ev Aletleri Sanayi ve Ticaret AS
BIST:ARZUM
(Istanbul Exchange)
Recent
price
0.95
P/E
ratio
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div
yld
- -
ROIC.AI
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- Business
- Arzum Elektrikli Ev Aletleri Sanayi ve Ticaret AS is a Turkey-based company engaged in the design, development, marketing, and distribution of small domestic electrical appliances. Founded in 1966 and headquartered in Istanbul, Turkey, the company operates primarily across six core product categories under the Arzum, Arzum OKKA, and Felix brand names: Food Preparation, which includes hand blenders, multi-blender sets, jug blenders, stand mixers, meat mincers, chopper units, and multifunctional food processors; Cooking and Frying, comprising contact grills, sandwich makers, deep fryers, air fryers, and mini and midi electric ovens; Hot Beverage Preparation, featuring automatic Turkish coffee machines, espresso and barista systems, filter coffee makers, electric tea machines, kettles, samovars, and coffee bean grinders; Garment Care, encompassing steam irons, continuous steam generator ironing systems, upright garment steamers, and travel irons; Cleaning, which comprises bagless canister vacuum cleaners, upright vacuum units, cordless stick vacuums, and handheld cleaners; and Personal Care, offering hair dryers, hair straighteners, curling wands, air stylers, body groomers, shavers, and mens grooming kits. The company also provides after-sales technical support, customer care, and replacement parts across its operating markets. The company markets its products through multi-channel domestic and international distribution networks, including department stores, consumer electronics superstores, hypermarkets, specialized electrical retailers, authorized dealers, direct-to-consumer e-commerce portals, and third-party digital marketplaces. Arzum distributes its appliances across more than 40 countries spanning Europe, the Middle East, North America, and the Asia-Pacific region, supported by regional operating subsidiaries including Arzum Europe GmbH in Germany, Arzum Asia Pacific Ltd. and Shenzhen Arzum Trading Co. Ltd. in Greater China, Arzum USA Inc. in the United States, and Arzum FZE in the United Arab Emirates. In recent developments, the controlling shareholders of Arzum initiated a formal process in 2026 to evaluate strategic alternatives, including exploring strategic partnership opportunities and the potential partial or full sale of majority equity stakes to support global growth. To strengthen its balance sheet and enhance financial liquidity, the company completed a 100 percent cash rights issue in 2025, increasing its paid-in capital from TRY 300 million to TRY 600 million, alongside the issuance of corporate debt instruments to qualified institutional investors. Concurrently, Arzum has expanded its flagship Arzum OKKA product family with advanced barista-grade espresso makers and automated coffee preparation appliances to accelerate international penetration under Turquality global branding support, while launching new product generations in energy-efficient air fryers, smart kitchen solutions, and cordless home cleaning devices.