EBEBEK MAGAZACILIK ANONIM SIRKETI
BBIST:EBEBK76.50
TRY
+1.20
(+1.59%)
EBEBEK MAGAZACILIK ANONIM SIRKETI
BIST:EBEBK
(Istanbul Exchange)
Recent
price
76.50
P/E
ratio
- -
div
yld
- -
ROIC.AI
Capital Structure
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in mil. unless spec.- Similar Companies
- Business
- Ebebek Magazacilik Anonim Sirketi is a Turkey-based specialty retailer engaged in the omnichannel marketing, distribution, and retailing of maternity, infant, and toddler products. Founded in 2000 and headquartered in Istanbul, Turkey, the company operates under a click-to-brick retail model that integrates physical retail stores with digital commerce platforms to serve expectant parents and children from the prenatal phase through age four. The company's product portfolio is organized across several primary commercial categories, offering both third-party international brands and proprietary private labels: baby hardware and mobility equipment, including strollers, travel systems, car safety seats, baby carriers, high chairs, cribs, bassinets, and nursery furniture; baby and children apparel and textiles, comprising newborn layette sets, rompers, sleepwear, everyday casual wear, footwear, and organic textile products marketed primarily under its proprietary HelloBaby brand; maternity and mother care products, including pregnancy apparel, nursing bras, breast pumps, milk storage solutions, maternity pads, and postpartum support accessories; feeding and nutrition supplies, encompassing infant formulas, baby foods, organic purees, baby cereals, feeding bottles, teats, pacifiers, warmers, sterilizers, and toddler tableware; hygiene, bathing, and baby care essentials, comprising disposable diapers, pull-up training pants, wet wipes, baby shampoos, lotions, diaper rash creams, organic detergents, and baby grooming sets marketed under its proprietary BabyPlus brand and major global consumer brands; child safety and wellness devices, including digital video and audio baby monitors, thermometers, safety gates, corner protectors, and bed guards; and educational and recreational goods, featuring infant activity gyms, play mats, teething toys, plush toys, wooden educational sets, musical toys, and early childhood books. The company also offers specialized customer advisory services delivered by in-store trained baby specialists known as Babyologists. Ebebek Magazacilik Anonim Sirketi operates an extensive domestic retail footprint comprising more than 310 physical stores across over 70 provinces in Turkey, supported by its dedicated e-commerce platforms and mobile applications. In recent developments, following its initial public offering on Borsa Istanbul under the ticker EBEBK in September 2023, the company has actively accelerated its cross-border retail expansion, establishing a direct physical and omnichannel presence in the United Kingdom with retail stores in London, including a flagship store at Peninsula Retail Park in Greenwich, while initiating market entries in Germany and Northern Iraq. The company has also implemented significant supply chain and cloud-based IT infrastructure upgrades to scale its omnichannel logistics and data processing capabilities, expanded its private label manufacturing portfolio, and transitioned its executive management and corporate governance structure to incorporate dedicated country-level and operational directorships to manage international scaling.