- Business
- Mavi Giyim Sanayi ve Ticaret A.S. Mavi Giyim Sanayi ve Ticaret A.S. engages in the design, manufacture, wholesale, and retail of premium denim apparel and casual lifestyle products primarily for women, men, and children. The company offers an extensive range of core products including jeans across premium lines such as Mavi Edition, Blue Black, Lux Black, Pro, and Icon; knit and woven shirts, t-shirts, sweaters, jackets, skirts, dresses, shorts, pants, blouses, bags, and accessories; sustainable collections like All Blue featuring Regenerative Jeans with regenerative cotton, MT1012 R3-IMAGINED upcycled denim, Mavi Archive, Natural Dye, Recycle Blue, and Better Cotton products; as well as non-denim tops and sportswear that complement its Perfect Fit philosophy. Founded in 1991 and headquartered in Istanbul, Turkey, Mavi Giyim operates approximately 485 branded stores and nearly 4,000 sales points across 34 countries, including Turkiye, the USA, Canada, Germany, Russia, Australia, the Netherlands, and Gulf markets, with subsidiaries in key regions and e-commerce platforms like mavi.com serving global customers through retail stores, franchises, wholesale partners such as Nordstrom and Bloomingdale's, and omnichannel services. The company, publicly traded on Borsa Istanbul since 2017, targets fashion-savvy young adults via its Kartus loyalty program with over 10 million members, driving personalized CRM and acquiring 1.5 million new customers annually; recent developments include 16 net store openings and expansions in Turkiye increasing retail space to 188,500 square meters in fiscal 2024, launch of the Mavi Edition men's collection and women's "The Jean is Mavi" campaign, omnichannel enhancements boosting in-store online sales 190%, new Kartus Youth program for under-25s, mavi.com globalization into Europe and Gulf countries, circularity projects with Nivogo, collaborations like Wunder X Mavi and Marche X Mavi, sustained leadership in sustainability with TIME's 8th ranking in World's Best Companies for Sustainable Growth 2025 and CDP double A scores, and plans for 20 new stores plus 15 expansions in Turkiye and 8 openings in North America in 2025.