- Business
- PC Iletisim ve Medya Hizmetleri Sanayi Ticaret AS is a Turkey-based media and advertising communications company that provides integrated media planning, digital marketing, and brand strategy solutions. The company operates through specialized subsidiary agencies delivering a comprehensive service portfolio structured into four core business segments: Media Planning and Buying, which encompasses omnichannel media strategy, television advertising inventory procurement and reservation, print and out-of-home media purchasing, and terrestrial and digital radio airtime management; Digital Performance Marketing, which includes search engine optimization, search engine marketing, programmatic media execution, social media management, digital data analytics, and performance advertising; Content and Brand Partnerships, which covers branded content development, influencer marketing, strategic brand collaborations, sponsorship negotiations, and creative campaign design; and Experiential Marketing and Production, which comprises corporate event organization, experiential marketing activations, promotional printing services, and television program production and distribution. The company delivers its capabilities through wholly owned operating subsidiaries, including Maya Medya Hizmetleri ve Iletisim Danismanligi AS (operating under the Media Connect brand) and People for media planning and buying; UP Iletisim ve Medya Hizmetleri AS (operating as United UP) for digital performance media; BL Iletisim ve Medya Hizmetleri Sanayi Ticaret AS (operating as 3 Dots) for content production and event marketing; and SM Medya ve Iletisim Hizmetleri AS (Sound Media), Media Liven Ajans Produksiyon ve Reklam Ticaret AS, and Media Life Ajans Produksiyon Film Reklam ve Organizasyon Sanayi ve Ticaret AS for broadcast and digital radio planning. In recent operational developments, the company has expanded its enterprise client portfolio through strategic multi-channel service agreements, including an exclusive media planning and buying mandate with Ipekyol Giyim Sanayi across its Ipekyol, Twist, and Machka fashion brands, alongside an online media planning and procurement agreement with Dirk Rossmann Magazacilik. Structurally and financially, the company has optimized its capital allocation framework by launching a 100 million TRY share repurchase program on Borsa Istanbul and executing bonus share capital increases to support ongoing agency scaling. Founded on December 4, 2009, and operating under the control of Ilbak Holding AS, PC Iletisim ve Medya Hizmetleri Sanayi Ticaret AS is headquartered in Istanbul, Turkey, and primarily serves enterprise advertisers and multinational commercial brands across the Turkish market.