monday.com Ltd.

monday.com Ltd.

1,518.00
MXN
+58.35
(+4.00%)
42.47EPS
36.75P/E
67.47BMarket Cap
Nov 09Next Earn

Q4 FY2025 · Earnings Call TranscriptFebruary 9, 2026

Operator

Good day. My name is Desirée and I will be your conference operator today.

At this time, I would like to welcome everyone to monday.com's fourth quarter and fiscal year 2025 earnings conference call. I would like to turn the call over to monday.com's Vice President of Investor Relations, Mr.

Byron Stephen. Please go ahead.

Byron Stephen

Hello, everyone, and thank you for joining us on today's conference call to discuss the financial results for monday.com's fourth quarter and fiscal year 2025. Joining me today are Roy Mann and Eran Zinman, Co-CEOs of monday.com, Eliran Glazer, monday.com CFO, and Casey George, monday.com CRO.

We released our results for the fourth quarter of fiscal year 2025 earlier today. You can find our quarterly shareholder letter along with our investor presentation and a replay of today's webcast under the News & Events section of our IR website at ir.monday.com.

Certain statements made on the call today will be forward-looking statements, which reflect management's best judgment based on the currently available information. These statements involve risks and uncertainties that may cause actual results to differ from our expectations.

Please refer to our earnings release for more information on the specific factors that could cause actual results to differ materially from our forward-looking statements. Additionally, non-GAAP financial measures will be discussed on the call.

Reconciliations to the most directly comparable GAAP financial measures are available in the earnings release and the earnings presentation for today's call, which are posted on our Investor Relations website. Now let me turn the call over to Roy.

Roy Mann

Thank you, Byron, and thank you everyone for joining us today. As we reflect on the past year, we are proud of the progress monday.com has made across every dimension of the business.

We delivered another year of strong disciplined execution, with revenue growing 27% year over year and operating margin reaching 14%. These results underscore the durability of our model, the strength of our go-to-market engine, and our ability to scale profitably while continuing to invest in the long term.

In 2025, we continue to make meaningful progress winning further upmarket. Larger customers are increasingly standardizing on monday.com to support more complex, critical workflows across their organizations.

Customers with more than $50K in ARR now represent 41% of total ARR, reflecting strong expansion within existing accounts and success in landing larger, more strategic customers. At the high end, we delivered a record net adds of customers with over $100K+ in ARR, and customers with over $500K in ARR grew 74% year over year, underscoring our ability to support enterprise-scale deployments.

At the same time, no-touch channels continue to operate in a choppy demand environment, particularly among the smaller customers, which we expect to persist in 2026. What this means in practical terms is that the cost to acquire and expand self-serve customers have increased over the past year, and the returns on those investments have been below historical levels.

We do not see the same dynamic in our touch business, which have continued to accelerate in this past year. In response, we continue to shift investment to higher-ROI opportunities that drive demand and success for larger customers.

In addition, we continue to meaningfully improve the entire customer buying process, leveraging AI agents to improve conversion, adoption, and engagement of all our customers. Now let me turn it over to Eran to walk you through some of the significant progress we've made in our AI-driven products during the quarter.

Eran Zinman

Thank you, Roy. During our Investor Day in September 2025, we've shared the fundamental shift in monday.com vision, from helping customers manage work to actually doing the work for them.

Over the last five months, we've executed relentlessly against that vision. This was not an incremental change.

We've meaningfully rearchitected the core of our platform and redefined what our products do for customers. Today, monday.com is evolving into an AI-powered work execution platform built around three distinct layers of AI value.

First, AI agents, which is now in beta, and AI workflows. These allow customers to create an on-demand workforce of AI agents that can reason, act, and execute across their workflows, effectively enabling businesses to scale output without scaling headcount.

Second is monday vibe. Over the past few months, vibe has taken a major leap forward.

Customers can now build full applications directly on top of their monday data and workflows and consolidate additional business processes into a single intelligent platform. Third, AI sidekick.

Sidekick has evolved into the central intelligence layer of every account, the gateway and the brain of the system, enabling customers to ask questions, surface insights, and take action across all their data and workflows. We've seen very strong demand and accelerating adoption of monday AI across our customer base.

monday blocks have already powered more than 77 million actions, sidekick has processed over half a million user messages, and early beta users of AI agents are blown away from its capabilities. Teams are increasingly relying on monday.com not just to organize work, but to make decisions, automate outcomes, and execute faster with confidence.

monday vibe is also off to an exceptional start. It is the fastest product in monday's history to surpass $1 million of ARR, highlighting customer willingness to pay for its value and signaling meaningful revenue potential ahead.

The pace of adoption reinforce our confidence that vibe can become a significant growth driver as we scale. We are proud of the progress we made in 2025 and encouraged by the momentum we've seen across the business.

Looking ahead to 2026, we believe we are still early in this transition. As AI becomes a core driver of customer value and differentiation, monday.com is uniquely positioned to lead.

With the powerful platform, a clear upmarket strategy, and a global team focused on embedding intelligence deeply across workflows, we believe monday.com is well positioned to deliver durable, profitable growth in the years ahead. With that, I'll turn it over to Eliran to cover our financial and guidance.

Eliran Glazer

Thank you, Eran, and thank you to everyone for joining our call. Today, I'll review our fourth quarter and fiscal year 2025 results in detail and provide initial fiscal year 2026 guidance.

As Roy mentioned, we are very pleased with our results in 2025. Total revenue in Q4 came in at $334 million, up 25% from the year-ago quarter, and $1.232 billion in fiscal year 2025, up 27% from the prior year.

Our overall NDR was 110% in Q4. We expect overall NDR to be stable at 110% in fiscal year 2026.

As a reminder, our NDR is trailing four quarter weighted average calculation. For the remainder of the financial metrics disclosed, unless otherwise noted, I will be referencing non-GAAP financial measures.

We have provided a reconciliation of GAAP to non-GAAP financials in our earnings release. Fourth quarter gross margin was 89% and 90% for the fiscal year 2025.

Research and development expense was $67.7 million in Q4, or 20% of revenue, up from 18% in the year-ago quarter, and $238.5 million in fiscal year 2025, or 19% of revenue, up from 17% in the prior year. Sales and marketing expense was $159.9 million in Q4, or 48% of revenue, compared to 48% of revenue in the year-ago quarter, and $586.8 million in fiscal year 2025, or 48% of revenue, down from 51% in the prior year.

General and administrative expense was $29.2 million in Q4, or 9% of revenue, compared to 9% in the year-ago quarter, and $106.9 million in fiscal year 2025, or 9% of revenue, up from 8% in the prior year. Operating income was $41.9 million in Q4, up from $40.3 million from the year-ago quarter, and operating margin was 13%.

Operating margin in Q4 had an approximately 180 basis points negative FX impact, mainly from depreciation of the Israeli shekel compared to the US dollar. For fiscal year 2025, operating income was $175.3 million, or 14% of revenue, compared to 14% of revenue in the prior year, reflecting an approximately 110 basis points impact from FX.

Net income was $55 million in Q4 '25, compared to $57.3 million in Q4 '24. For fiscal year 2025, net income was $233.6 million, up from $183.3 million in fiscal year '24.

Diluted net income per share was $1.04 in Q4 and $4.40 in fiscal year 2025, based on 52.9 million and 53.1 million fully diluted shares outstanding, respectively. In the fourth quarter of 2025, we recognized a $61.2 million non-cash income tax benefit related to deferred tax asset, reflecting our sustained profitability.

Because this is a discrete, non-operational item, it is excluded from non-GAAP net income. Looking ahead, we may begin paying cash taxes in the near future.

Total employee headcount was 3,155, an increase of 137 employees since Q3. Looking ahead to fiscal year 2026, we expect headcount growth in the mid-teens percentage range, with incremental investment primarily directed towards sales and R&D.

Moving on to the balance sheet and cash flow, we ended the quarter with $1.5 billion in cash and cash equivalents, compared to $1.53 billion at the end of Q3, reflecting $135 million of share repurchase executed during the quarter. As of the end of Q4, approximately $735 million remained available under our existing share purchase authorization program.

Adjusted free cash flow for Q4 was $56.7 million, and the adjusted free cash flow margin was 17%. In fiscal year 2025, adjusted free cash flow was $322.7 million, and adjusted free cash flow margin was 26%.

Adjusted free cash flow is defined as net cash from operating activities less cash used for property and equipment and capitalized software cost, plus cost associated with the build-out and expansion of our corporate headquarters. Before I discuss guidance for fiscal year 2026, I did want to touch on our approach to guidance moving forward.

Our confidence in the underlying fundamentals of the business and our long-term financial trajectory remains unchanged since our Investor Day in September. Given the evolving nature of the AI landscape and the choppiness in the no-touch demand environment, we believe it is responsible to keep our near-term communication focused on what we can execute and deliver with high confidence.

As a result, we will no longer be discussing our previously provided 2027 targets, but will be centering our discussion on our 2026 outlook, which reflects the continued momentum we see across our AI work platform, new products introductions, and upmarket sales motion. We remain committed to discipline execution, which is consistent with our track record, and we will revisit long-term targets when there is a greater visibility and it's appropriate to do so.

Let's now turn to our outlook for fiscal year 2026. For the first quarter of fiscal year 2026, we expect our revenue to be in the range of $338 million to $340 million, representing growth of approximately 20% year over year.

We expect non-GAAP operating income of $37 million to $39 million, with an operating margin of 11% to 12%, which assumes a negative FX impact of 100 to 200 basis points. For the full year of 2026, we expect revenue to be in the range of $1.452 billion to $1.462 billion, representing growth of 18% to 19% year over year.

We expect full-year non-GAAP operating income of $165 million to $175 million, with an operating margin of 11% to 12%, which assumes a negative FX impact of 100 to 200 basis points. We expect full-year adjusted free cash flow of $275 million to $290 million, with adjusted free cash flow margin of 19% to 20%, which assumes a negative FX impact of 100 to 200 basis points.

Let me now turn it over to the operator for your questions.

Operator

Thank you. We will now begin the question-and-answer session.

If you have dialed in and would like to ask a question, please press star one on your telephone keypad to raise your hand and join the queue. If you would like to withdraw your question, simply press star one again.

If you are called upon to ask your question and are listening via speakerphone on your device, please pick up your handset to ensure that your phone is not on mute when asking your question. We do request for today's session that you please limit to one question and one follow-up question only.

Thank you. Our first question comes from the line of Arjun Bhatia with William Blair.

Your line is open.

Arjun Bhatia

Perfect. Thank you guys.

Appreciate it. Can you maybe just touch on the growth outlook a little bit for 2026?

I think I heard that NRR might be stable in the year, but the guidance is calling for a decel and a overall top line growth from 27 to 18. It's remarkable that you can still grow at that high-teens range even when NRR is 110.

Maybe just touch on the different pieces of what you're expecting from customers expanding, especially in the enterprise, how much of a headwind the no-touch is, and maybe when we can start to see that turnaround. Is that late '26 or is that 2027 dynamic?

Thank you.

Eliran Glazer

Hey, Arjun, it's Eliran. Thank you for the questions.

Guidance for now reflects what we believe we can execute against with high confidence. It doesn't assume any rebound in performance marketing or top-of-funnel activity, and it's based on current condition with growth driven primarily by the following: upmarket and enterprise customer expansion, multiproduct adoption, and disciplined investment and improving efficiency across the go-to-market model that we have.

As you rightfully stated, NDR to remain flat at 100% 110%, sorry, by the end of the year. Which regards to maybe the margins, we assumed that we're going to go in terms of headcount growth of mid-teens, and there is also a significant impact of the appreciation of the Israeli shekel versus the US dollar that is contributing to 100 to 200 basis points negative on our margins.

These are the things that we took into account when we built the guidance.

Arjun Bhatia

Okay. Perfect.

Thank you. Then just one one on Sidekick.

It looks like you started the monetization strategy, you have a price in place and you're going to turn that on in 2026. I'm just curious how you think about customer's propensity to pay for that solution, what incremental capabilities you've included in the paid editions of Sidekick, and how you think that monetization might scale throughout the year.

Eran Zinman

Hi Arjun, this is Eran. We're very excited from the latest release of Sidekick.

Basically Sidekick offer our customers not just to use AI capabilities within their account, but also it kind of acts as the brain of the account. It knows everything about the work, about who you are, your place in the organization.

It's also context aware of every data and content that exist within your monday account. We also planning to integrate with third-party tools.

Essentially it becomes like a business brain of the company. We're already seeing great momentum.

Sidekick is now available to all customers. It's basically offered as a paid add-on for Pro and below packages, and it's for the Enterprise package.

Going forward, we might have additional monetization for Sidekick, but it's a very interesting product that gives a lot of value to our customers because of its capabilities.

Arjun Bhatia

Wonderful. Thank you.

Operator

Next question comes from the line of Scott Berg with Needham. Your line is open.

Scott Berg

Hi, everyone. Thanks for taking my questions.

I guess I wanted to start probably with a question for Roy, because I think he mentioned high-level some impact obviously on the cost to customer acquisition in AI in the space. I just wanted to see if you can clarify that comment.

I guess what is the impact like? My guess is it's just through the sales process as customers evaluate different technologies and functionalities.

Are you seeing that impact more on those self-serve, low-touch, smaller customers, or are you also seeing some impact negatively from maybe your larger customer opportunities as well?

Roy Mann

Hi. Thank you.

What we see right now in performance marketing is the same things we called out before. It just continues.

Meaning we see headwind in our ability to buy media, and the ROI is the same as we saw before and remains choppy. What we're doing is shifting budgets to higher-ROI channels and media, which means we're focusing more on the higher customers, the better customers with better ROI.

Essentially we're leaving the smaller ones and focusing on the better ones with higher ROI, bigger retention. That is successful.

Eliran Glazer

Scott, maybe this is Eliran, just to add to what Roy said, to your question about the bigger customers, we don't see this impact on the bigger customers. We have strong momentum with the upmarket motion, and we only see it in the SMB segment, namely the S of the SMB.

Scott Berg

Very helpful. Then my follow-up would be for Eliran.

If I look at your guidance for the year, non-GAAP operating margins implies about 11.6% for the full year, and I understand there's a 100 to 200 basis point headwind due to FX. That operating margin is actually lower than what you reported in fiscal '25.

The growth is, as Arjun mentioned, 8, 9, 10 points lower. Why shouldn't we see margins kind of inflected a little bit more over the next year if this kind of high-teens, 20% growth rate is probably what the right growth rate for the company is over the next year or two?

Eliran Glazer

Hey Scott, thanks. Just to reiterate maybe that given the current macro and demand environment, we believe that we are putting numbers that are achievable and doable.

The biggest change, we said the appreciation of the Israeli shekel happened in the last few months. We have 55% of our headcount in Israel, and this is primarily contributing to the impact of FX.

We also prioritize investment in the S&G motion and AI, as you heard in the prepared remarks, and this is frontloaded cost that basically takes a bit longer for the payoff time. This is the impact on margins.

Scott Berg

Very helpful. Thanks for taking my questions.

Operator

Next question comes from the line of Ryan MacWilliams with Wells Fargo. Your line is open.

Ryan MacWilliams

Hey, thanks for taking the question. Investors are clearly worried about the threat of AI to software here, but I think there's a fair case to be made that not every workflow needs to be generative and that it can make more sense to build agents off your already established workflows that work 100% of the time.

With that in mind, we'd love to hear some of the attributes about why it might make the most sense for a monday customer to build agents within monday itself instead of outside the platform. Thanks.

Eran Zinman

Hi Ryan, this is Eran. This is exactly how we think about things.

I think people underestimate how important it is when you have all your data and processes and workflows inside the platform, and then the ability to create agents on top of it and get significant value because of that is exactly what we aiming for. We've done the same with Sidekick.

The fact Sidekick knows everything about your organization really helps our customers kind of figure out everything about their account. The same goes for our AI agents offering.

With the agents offering, not only you can scale your business based on agents, but also it knows everything about your workflows, your data, your history. It's also secure and enterprise-grade.

Given all that, we see a lot of potential in our new agent offering, and we see a lot of excitement for our products. I think we all agree that the future of software will change over time with agents, but I think the way the transition will go is very different than how we imagine it.

I think we have a significant advantage once we introduce these capabilities to capture significant value of those agents.

Ryan MacWilliams

Appreciate the color there. Then, for Eliran, just on the free cash flow guidance for this year, is there any extra conservatism baked into that number?

Then, anything to call out in the differences between the initial starting point between the op margin and the free cash flow margin? They just look a little tighter than in years past.

Thanks.

Eliran Glazer

Thanks Ryan. Eliran.

A few things impacted our free cash flow forecast for 2026. One is FX impact.

The Israeli shekel, as I mentioned, is very strong versus the US dollar, and it happened really fast in Q4 of last year going into this year. Obviously we said that we are increasing investment in AI and S&G motion.

There is also the lower interest rate environment, and as we move to profitability, we might be paying taxes. The last thing is the share buyback.

As we continue to prioritize opportunistic share buyback, obviously taking into account the current level of the share price, the reasons that I mentioned, all of the above, is impacting our free cash flow guidance for 2026.

Operator

Our next question comes from the line of Josh Baer with Morgan Stanley. Your line is open.

Josh Baer

Thanks for the question. Just wondering with all the rapid pace of innovation, new technologies across the workforce, how are your customers or potential customers evaluating monday among all the alternatives out there?

Are you seeing any shifts in sales cycles as you're moving upmarket, or any changes to customer behaviors?

Casey George

Hi, hi Josh, this is Casey. Couple things.

One, obviously by the by the numbers, we're we're very encouraged at the progress we're making upmarket. We're showing up in different ways with these customers, especially with AI.

As I speak to customers, they're not necessarily looking for a science project, and Eran touched on this a little bit. They're interested in having a trusted partner and a trusted platform so that they can deploy this technology in a trusted way.

For that, we are it's showing up in our retention numbers, it's showing up in our customer acquisition, and obviously the cohort of customers that are 50K or greater. With that, this is truly a differentiator for us for for us.

We're not running away from AI, we're embracing this, and leading and leading the market with it. That's what I see, that's what we see when we engage with customers, and it's being validated in the numbers as well as we move upmarket.

Josh Baer

That's helpful, Casey. Just a quick follow-up on the margin topic.

Any sense for gross margins in 2026?

Eliran Glazer

Hi, it's Eliran. What we said is in our recent Investor Day that we are expecting gross margin to be mid-to-high 80s, and we believe this is going to be the case for 2026.

Josh Baer

Got it. Thank you.

Operator

Next question comes from the line of Jackson Ader with KeyBanc Capital Markets. Your line is open.

Nate Ruiz

Great. Hey, this is Amit Ruiz on for Jackson Ader.

Thanks for taking our questions today. I was wondering how much core versus new product growth is baked in for fiscal year 2026?

Thank you.

Eliran Glazer

Hi, this is Eliran. What we took into account is the continuous of the business that we currently see, meaning the four product lines that we have in monday, monday work management, monday CRM, monday service, and monday dev, continue also to see some revenue coming from the AI products that we have.

We believe this is going to be the trajectory for fiscal year 2026, mostly focusing on the existing product, and new product will continue to become a larger part of our business as we move forward to 2027.

Nate Ruiz

Great. Thank you so much.

Very helpful.

Operator

Next question comes from the line of Mark Murphy with J.P. Morgan.

Your line is open.

Mark Murphy

Thank you. Can you please quantify the headwind from the no-touch business in 2026, or the SMB segment in general?

In other words, is it a 5-point headwind, is it a 10-point headwind, etc.? Then I have a quick follow-up.

Roy Mann

Hi, it's Roy. The situation is that it's a bit choppy, okay, like we mentioned.

I can't predict the future on what performance marketing will do. I'll tell you that we looked into the year in a way that it will continue to be choppy, and that's how we built the guide.

Mark Murphy

Okay. It could be you're baking in something like a 5-point, 5-point headwind there, maybe?

Roy Mann

Again, we don't know how to predict what it will do.

Mark Murphy

Yeah. Okay.

Then, Eliran, just thinking back to the last earnings cycle, you did blast the $1.5 billion revenue consensus for 2026. I don't think anyone really put any faith in that comment.

Just irrespective, can you explain what changed fundamentally that leads to the lower outlook today? I'm just trying to understand I think you said you're no longer discussing the FY '27 revenue target, but you said somehow the fundamentals are unchanged.

I think we could just use a little bit of straight talk. I'm just trying to understand what has changed here.

Eliran Glazer

Hey, Mark, it's Eliran. It's fair question, but as we said, the last time we gave guidance, we felt and we believed based on the visibility that we had at the time that the 1.5 number is a number that we are going to achieve.

It looked reasonable to us. Since then, there is a lot of noise in the market in terms of macroeconomy.

As we said, our no-touch business continue to be choppy and volatile. We didn't see the improvement that we expected to see.

We see shift in the business, and shift in the business takes time. This is why we thought, based on what we know today, that it would be prudent to reset the guidance that we are giving, and given the current macro, as I mentioned, and the demand environment, we believe that it's appropriate to put numbers that reflects what we can execute against with high confidence.

This is the reason why we did this adjustment.

Mark Murphy

Okay. It's noise in the market, low-touch being volatile, there's a shift in the business, but we don't know what you're embedding for the low-touch piece of it.

Is that we're going to kind of leave it at that?

Eliran Glazer

We are expecting it's not to get any better from what we have seen in fiscal year 2025. We didn't see the improvement that we hoped for, or we believed that we are going to see.

We believe it will be choppy throughout 2026.

Operator

Next question comes from the line of Brent Thill with Jefferies. Your line is open.

Brent Thill

Thanks. When you think about the enterprise go-to-market motion, I think there's been a lot of pent-up concern about what's happening there and the strategy.

Can you just maybe walk through what you're seeing at the higher end of the market?

Casey George

We're seeing a couple things. One, we continue to accelerate upmarket on the back of a couple things.

One, obviously our clients like our products, they really do. That's first.

Second one is they look to vendor consolidation, right? They're looking to rationalize their vendor suite, and we have a very healthy portfolio that we can offer to our clients, they continue to consume more of our products.

Then the expansion piece, since it's early days of us moving upmarket, the ground's very fertile, and so when they're looking to consolidate, we're well-positioned to take advantage of that. Those are three of the key factors for us.

Then I would say, it's early days again, but the acceleration of AI, we're engaging in different conversations than we were before because of the technology we have embedded in our platform. Pretty bullish on the move upmarket and looking forward to another good year.

Eran Zinman

Did your

Casey George

Go ahead.

Eran Zinman

Just wanted to add one more thing on top of what Casey said is that we actually see highest levels of gross retention across our 50K cohort, now at 91%. This number has been growing quarter after quarter for the past two years.

Also we see renewal rates in the high 90s. Overall we're saying that this segment of the business has been performing really well.

We have high degree of confidence not just for the execution so far, but also forward-looking.

Brent Thill

Just a quick follow, Casey, are you still hiring pretty aggressively on enterprise reps, or is that slowed down?

Casey George

We're growing our headcount in the organization in the mid-teens, especially around our AI specialists.

Operator

Next question comes from the line of Howard Ma with Guggenheim Securities. Your line is open.

Howard Ma

Great. Thanks for taking the question.

I have two. I'll just ask them together.

The first for Eliran. A lot of effort was put into building the FY '27 targets.

I just want to be sure, is it off the table altogether, or is that still a possible scenario, but maybe it's more of a high-end scenario? Then for either Roy or for Eran, what indications have your customers given you that they want to standardize on monday.com as both a provider of agents, sales and service agents, and also an agentic workflow orchestration platform?

Because as they evaluate other agentic tools that are offered by the frontier labs and the hyperscalers, imagine there's a lot of choice out there. What gives you the confidence that you will retain and expand this usage on monday.com?

Thank you.

Eliran Glazer

Hey Howard, this is Eliran. To your first question and then I will defer to Roy and Eran, as I said, due to the macroeconomy and the choppiness that we have seen, the 2027 numbers currently off the table and we are focusing on fiscal year 2026 execution.

Eran Zinman

Maybe Howard, on the second part of the question about AI. Look, I feel the whole industry is living and breathing AI and are aware of the all the changes and improvement, but most of our customers, and I don't think we're unique position, are still trying to figure out what's the best way to leverage that technology.

For them, the best way to leverage that technology is use already systems that they're using before where they have most of the data and the context and the workflows. With that, and a vendor that they trust and love to use, and on that they're trying to leverage the capabilities.

They're more coming from a place of curiosity and trying to understand what's the best way to leverage that technology. Because of the relations that we built and the way they use the product, they look to us as a vendor of choice.

We see the interest, we see the engagement with the customers, we see the excitement on any new AI feature that we introduce. That gives a lot of confidence that monday can offer significant value with our AI offering.

Roy Mann

Hi, this is Roy. I can add that we also have monday vibe, which is basically the only vibe tool out there that is enterprise-grade and to the level that companies would adopt internally.

We've built it that way, there's a lot of interest in that, and it just blows their mind what they can build with it. Joining to what Casey said about consolidation, that's one of the main drivers if you can take all those small application and merge them, it's very interesting for all our customers.

Operator

Next question comes from the line of Steven Enders with CitiBank. Your line is open.

Steven Enders

Hi, great. Thanks for taking the questions this morning.

Maybe just starting on monday vibe, I guess what are maybe the main use cases that you're seeing customers build with that, and then how do you kind of view the learnings that you've had so far to potentially drive those kind of incremental use cases or kind of broaden them out across the rest of the customer base, and driving incremental ARR from here?

Roy Mann

Thank you. It's Roy.

We see a really wide variance in what customers do with vibe, because essentially they can do anything they want and it's connected to their existing data platform users. We see things from very small stuff like creating dashboards and presentation of data and reports, to the higher end of building complete really meaningful large applications on top of it that they couldn't do before.

A lot of the great stuff we see is that in some areas where maybe it was a vertical or those type areas that we were not going to develop specific features for, vibe completes the gap and creates an amazing solution together with the whole of the other offering we have on the platform. Regarding monetization, we shared the numbers, and for us it's the beginning, and we're going to see where it evolves.

Steven Enders

Great to hear. Then maybe just on the performance marketing dynamics, I just want to clarify, it seems like you're assuming that's not getting better for '26 is kind of baked into the guide.

I guess, I just want to clarify that point. Then I guess, secondly, just in terms of those dollars shifting to other channels, just what kind of ROI are you seeing and just how are you kind of viewing the I guess improvement or timeline in terms of those other channels beginning to drive I guess incremental performance from here?

Roy Mann

Thank you. We expect '26 not to be different than what we've seen so far with the choppiness in the performance marketing.

It mainly affects the small businesses, like Eliran said, in the smaller area. We run a lot of campaigns, and we're shifting the budget to the ones who bring us the larger customers.

They have a larger landing and they have more expansion opportunity and higher retention. Essentially we're making that shift and driving more and more into those areas cuz they have a much higher ROI for us, okay?

Operator

Next question comes from the line of DJ Hynes with Canaccord. Your line is open.

David Hynes

Hey, thank you. Maybe just going back to the vibe coding, can you talk a bit about what you're seeing in terms of the decisioning process around choosing vibe coding platform?

I realize it's early, but as best you can tell, are customers piloting multiple vibe coding tools and then settling on one? Is there going to be coexistence of all these different platforms inside the same organization?

I'm just trying to get a better sense for competitive dynamics here and kind of how those decisions are being made.

Eran Zinman

Hi DJ, this is Eran. I think we need to distinguish between two different things.

One is that we added the ability to vibe code on top of our platform. An existing monday customer and by the way, we're one of the only few enterprise companies that offer currently vibe coding within their platform.

Our customers basically can leverage their existing data, workflows, and processes, and basically vibe code on top of that almost anything they want in our platform. Our customers build an unbelievable things.

This is part of the momentum that we see, the excitement that we see from our customers. For me, I think vibe coding is an ability that maybe going forward a lot of the software vendors will at some point embrace.

In addition to the ability to vibe code within the platform, we also created a new go-to-market that allow customers looking for a new vibe coding solution to find monday as one of the alternatives. The thing is that we're very focused around work and enterprise-grade solution.

Unlike the tools that exist today, which are more kind of consumer, SMB-oriented, the way we built it is that we built it on top of the monday platform. Basically all the databases, all the data structure are based within monday, you enjoy all the security.

You can afterwards integrate it with third-party platforms, and it's a different kind of tool with a different kind of offering compared to what exists in the market today.

David Hynes

Yep, okay. That's helpful context.

Then Eliran, follow-up for you. So 91% gross retention in that 50K-plus cohort, is that the right level?

Are you happy with that, or do you see potential to drive gross retention gains over time? I guess the second part of that question, those that are churning off the platform, are they consolidating to other package work management vendors, or are you seeing firms trying to bring some of that functionality in-house and kind of build it up themselves?

Eliran Glazer

Hi, it's Eliran. In terms of gross retention, this is historical highs in Q4 of 2025, but this is the cadence that we have seen over the past few quarters.

We have reasons to believe that once we continue to offer the additional product and we continue to extract more revenue from existing customer base with AI products that are providing us stickiness and retention, this number will continue to go up. By the way, and I don't know to what level, but we saw an improvement, we believe this is something that we will continue.

Which regards to the churn, I don't know to tell you that anyone of the customers who churned is going to consolidate products on other platform. On the contrary, I think that what we offer on monday on the platform, the multiproduct, the AI products that are layered within our platform allows customers to actually consolidate on us.

While it's still early days and we see mostly AI adoption and engagement that is significant, the churn is probably the lower-end customers mostly, that potentially either churning due to price or other reasons. We don't see a churn of customers who wants to consolidate on the platform.

Operator

Next question comes from the line of Raimo Lenschow with Barclays. Your line is open.

Damon Coggin

Hey guys, this is Damon Coggin on for Raimo. Thanks for taking the question.

It looks like net retention may have fell slightly short of your expectation in the fourth quarter. Was this primarily driven by pressure downmarket or was there anything else that drove this?

Eliran Glazer

Hi, this is Eliran. The reduction in net retention, the 100 basis point, is mostly due to pricing that we are starting to lap.

As a reminder, we introduced a pricing increase or price adjustment 2 years ago, and, after the round of all of our customers, 250,000 customers completed this. This is what we assumed to be the main reason going from 100 and 11% to 110%.

I just want to mention that overall trailing 12 months NDR was stable from Q3 to Q4. Just as a reminder, our NDR is weighted average of the last four quarters, this is important that we have seen stabilization within the quarters and linearity.

Operator

Next question comes from the line of Derrick Wood with TD Cowen. Your line is open.

Great, thanks guys. This is Cole on for Derrick.

Could you just walk through what's embedded in the guide for next year across customer growth, seat growth, and cross-sell versus upsell? I think there was a comment earlier that the agentic offerings could increase productivity while headcount stays flat.

Just thinking about that and squaring it with seat growth assumptions for next year. Thanks.

Eliran Glazer

Yeah. Hi, it's Eliran.

What we baked into guidance for next year is upmarket and enterprise customer expansion, continued multiproduct adoption. We also said that we're going to be disciplined of the level of investment, and we are going to improve efficiency as we continue to reshape our go-to-market model.

We mentioned that NDR is going to remain at 110% flat. We're not expecting to see a significant increase in number of customers.

We said it in the past. We have more than 250,000 customers, and we would like to extract our revenue within these customers.

We see this by our ACV actually growing, and we see bigger and more significant customers replacing the smaller customers. The last thing is we also took into account a negative FX impact on margins between 100 and 200 basis points, mostly due to the appreciation of the Israeli shekel.

Operator

Next question comes from the line of Alex Zukin with Wolfe Research. Your line is open.

Alex Zukin

Hey guys, thanks for taking the question. Maybe just one and a quick follow-up for me.

Can you maybe give us a bit of an update on monday CRM and monday service, kind of how did they perform versus expectations in the quarter in terms of their contribution to net new ARR today, and how we should think about those particularly as you're moving upmarket for next year?

Eran Zinman

Hi Alex, this is Eran. Overall, we're very happy with the progress of both CRM and service in Q4.

Q4 was a little bit tend to benefit work management. Q4 was more enterprise deals oriented, work management is kind of a more mature enterprise product, it's not that the product underperformed, it's just work management overperformed in Q4.

It's more of a seasonal thing. Overall, we're very happy with the progress so far with CRM, the new monday campaign product, monday service performs very well.

As we've mentioned throughout the call, we expect the products to continue to be a larger and larger part of our revenue going forward. Momentum is strong, and this is how we see it going to 2026.

Operator

Next question comes from the line of Billy Fitzsimmons with Piper Sandler. Your line is open.

Billy Fitzsimmons

Hey guys, can we maybe dig a little deeper in terms of some of the dynamics impacting the self-serve channel? I know this is tough to do, but help separate a little bit what you attribute to macro and what, if anything, you attribute to maybe potential AI experimentation headwinds, if you're seeing anything there.

Cuz one of the debates that came up over the last week generally across all software is that maybe SMB customers are more willing to experiment with plug-ins or vibe coding, or SMB customers are maybe being more sensitive right now around pricing or price increases. I know it's tough to comment on in terms of direct anecdotes cuz there's so many of your smallest customers and because it's self-serve channel, but any color in terms of what you're seeing and hearing in real time would be helpful.

Eran Zinman

Hi Billy, this is Eran. Hopefully I got your question right, you broke up a little bit.

Overall, in terms of the top-of-funnel activity, we don't see any change in terms of the competition dynamics. We see that Roy talked about the choppiness that we see, and we see that that choppiness contributed to the impact we see in the top of funnel.

We didn't see anything else. We didn't see anything new in sales calls or when customers compare us to other vendors.

We don't see any material impact from anything. On the contrary, we offer a lot of new AI capabilities within the platform, not just for existing users, but also to new users.

We change our messaging around our ads, we change our messaging around our homepage to be more AI-oriented. Again, to summarize, we don't see any impact currently from any AI company, and we're shifting our product regardless to be more AI-native.

Operator

Next question comes from the line of Alan Verkhovski with BTIG. Your line is open.

Allan Verkhovski

Hey, thanks guys. I wanted to just ask on pricing here.

What drove the decision to raise price on service, and how are you thinking about potentially raising price on other products within the portfolio? Thanks.

Eran Zinman

I'm not sure which price raise you refer to. We didn't increase pricing recently on any of our products.

We introduced a price increase about a year and a half ago, and it's been that one-time price increase that we've introduced. We didn't change pricing to our existing products.

Eliran Glazer

Maybe other than the pricing list that we have then we move more customers.

Operator

Next question comes from the line of Matt Bullock with Bank of America. Your line is open.

Matt Bullock

Great, thanks for the question. I wanted to ask a follow-up on the free cash flow margin guidance.

Understand there's some FX in there, you're growing headcount, investing in sales-led growth, but maybe if you could clarify what's baked in in terms of incremental cash taxes, lower interest income, and then I wanted to ask a follow-up because I think you mentioned something about the buyback program relative to free cash flow, I just wanted to clarify there.

Eliran Glazer

Sure. It's Eliran, I will repeat what I said earlier.

The biggest impact is the appreciation of the Israeli shekel on the free cash flow. 55% of the headcount is based in Israel.

We have seen over the past year a reduction of more than 20% in the US dollar versus the Israeli shekel. We have an hedging strategy, we were able to defend some of it.

We are doing a rolling forecast of 12 months, but still the decline was so sharp, Israel recovered really really significantly, it's all obviously impacted our cost and our free cash flow numbers. In addition to that, we are looking at a reduction at around 1% in interest rates environment, and we have significant amount of cash, obviously this impacts our return in terms of the interest that we are getting.

Share buyback, we said that we are going to be opportunistic. At the end of last year, we already acquired $100 in 2025, $135 million.

In 2026, we will continue with the same program, but we're going to be opportunistic having in mind the current level of the share price. We obviously also took this into account, because if we buy shares, then the cash is not used to get interest.

As I mentioned, as we become more profitable, we may be paying taxes throughout the year, depending on our progress. These are the reasons for the adjustment of the free cash flow.

Operator

Next question comes from the line of Taylor McGinnis with UBS. Your line is open.

Taylor McGinnis

Hi. Thanks so much for taking my questions.

The first one is so even if we adjust for the FX headwind, it still looks like operating income and free cash flow margins are down a bit on a year-over-year basis. Could you just unpack the drivers of that more specifically?

When you talk about investment with AI, does that mean we could see gross margin pressure as we head into this year? Does that mean you need to make bigger platform or architecture changes for an AI world?

Is it really just a function of this continued shift upmarket? I guess, where in the line items could we see it?

Then what are these investments actually going towards?

Eliran Glazer

Hi Taylor, it's Eliran. To your point, first of all, you are accurate with regards to gross margin.

If we're going to invest with AI, we said that we are going to see gross margin mid-80s to high 80s, and we used to have a 90%, this is something that we took into account. In addition to that, last year or in 2025, we increased our headcount significantly, mostly around S&G motion and R&D and product people.

This is also going to be the area of investment this year, much much less than last year, but still this is the place where we're going to invest. Because we had significant hiring at Q4 of last year, we are seeing now the impact in terms of cost.

We're going to prioritize investment in AI where we see the opportunity based on the returns as well. To summarize, it's mostly headcount around S&G and AI.

We might see investment that is taking into account some adjustment to the gross margin where we said we're going to be, mid-80s to high 80s, and the FX impact which is significant, unfortunately, but this is it.

Eran Zinman

Just to add to what Eliran said. Sorry Taylor.

Just wanted to comment on the previously asked question. Not yours, Taylor, but I think it was Arjun who asked about it, the price increase for service.

Just asked the team to double-check and it seems like there's an 18% increase to a subset of cohort of customers that joined monday service. It's not a significant amount.

It's small amount of customers, but just wanted to point it out and give some more color on that.

Operator

Our last question comes from the line of Mark Schappel with Loop Capital Markets. Your line is open.

Mark Schappel

Hi, thank you for taking my question. Eliran, could you just discuss to what extent customers are expecting your new AI capabilities to be bundled into, say, existing subscriptions versus paying for them as a premium add-on?

Maybe also talk about how that's either shaping or not shaping your packaging and monetization strategy in the coming year?

Eliran Glazer

Hi, it's Eliran. I think Casey, probably better for you to take it.

Casey George

Happy to. Thank you for the question.

Our AI capabilities are foundational in our platform. They're embedded in our workflows.

Based on the feedback we've gotten from customers, they really enjoy the predictability of PPU pricing, and they like to consume those capabilities that way. With that said, some of the more compute-intensive workflows that drive outputs with these workflows, we are charging and monetizing that through credits.

Our customers like the mix of both of those. Again, it's early, and we're very encouraged that this model is standard.

Operator

Ladies and gentlemen, that concludes the question-and-answer session. Thank you all for joining, and you may now disconnect.

Everyone, have a great day.