Innovator U.S. Equity Buffer ETF
BJUL
Chicago Board Options Exchange- -
USD
- -
- -
Capital Structure
FRC
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in mil. unless spec.Working Capital
FRC
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in mil. unless spec.Growth Rates
FRC
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in mil. unless spec.Quarterly Revenue
FRC
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in mil. unless spec.Quarterly Earnings Per Share
FRC
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in mil. unless spec.Quarterly Dividends Per Share
FRC
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in mil. unless spec.- Sector
- Financial Services
- Industry
- Asset Management
- Address
- 109 N. Hale Street Wheaton IL United States of America 60187
- IPO Date
- Aug 29, 2018
- Website
- innovatoretfs.com
- Similar Companies
- Business
- Innovator Capital Management, LLC (Innovator) serves as an investment management firm specializing in defined outcome exchange-traded funds (ETFs) that provide investors with targeted returns, downside buffers, and income strategies linked to equity, fixed income, and other underlying indices. The firm offers a comprehensive suite of over 150 ETFs, including U.S. Equity Buffer ETFs such as the Innovator U.S. Equity Buffer ETF - July (BJUL), which tracks the price return of the SPDR S&P 500 ETF Trust (SPY) up to a predetermined cap while buffering against the first 9% of losses over an approximately one-year outcome period; Power Buffer ETFs with 15% buffers; Defined Income ETFs; Managed Floor ETFs; Laddered Allocation Buffer ETFs like BUFB; Step-Up Strategy ETFs; Accelerated ETFs; Autocallable Income ETFs such as ACEI and ACII launched in September 2025; and specialized products like Uncapped Bitcoin Floor ETFs, Deepwater Frontier Tech ETF (LOUP), and Treasury Bond Buffer ETFs. These products cater to retail and institutional investors seeking risk-managed exposure to large-cap U.S. equities, Nasdaq-100, Russell 2000, international developed and emerging markets, small-cap equities, and alternative assets, with operations primarily in the United States through listings on Cboe BZX. Founded in 2017 by industry veterans Bruce Bond and John Southard, formerly of PowerShares ETFs, Innovator is headquartered in Wheaton, Illinois, and manages approximately $28-30 billion in assets under supervision as of late 2025 across its defined outcome ETF lineup, positioning it as the leading provider in this category. In a major strategic development announced on December 1, 2025, Goldman Sachs agreed to acquire Innovator for approximately $2 billion in a cash-and-equity deal contingent on performance milestones, with the transaction expected to close in the second quarter of 2026 pending regulatory approvals; this move will integrate Innovator's 159 ETFs into Goldman Sachs Asset Management, expanding the combined entity's offerings to over 215 ETFs and more than $75 billion in assets while enhancing capabilities in active and outcome-oriented strategies.