- Business
- Blue Moon Group Holdings Limited engages in the research, design, development, manufacture, and sale of personal hygiene, home care, and fabric care products primarily in China. The company offers an extensive portfolio of fabric care products including liquid laundry detergents such as machine wash, classic, bacteria and odor removal, sportswear exclusive, hand-wash exclusive, special laundry, concentrated variants, pre-wash treatments, travel packs, and stain removers; personal hygiene items comprising body cleaning hand washes and anti-septic disinfectants like multi-purpose, fabric, and household sanitizers; and home care solutions such as toilet cleaners, utensil and fruit/vegetable washes, range hood cleaners, anti-mould treatments, bleaches, washing machine cleaners, floor and glass cleaners, multi-surface cleaners, and ceramic tile cleaners, marketed predominantly under the Blue Moon namesake brand through offline distributors, key accounts, and online channels including e-commerce platforms that account for over half of sales. Founded in 1992 and headquartered at No. 36, Pu Nan Road, Yunpu Industrial Zone, Huangpu District, Guangzhou, Guangdong Province, China, the company operates nationwide across all provinces and remains a subsidiary of ZED Group Limited. Recent developments include maintaining leading market share by value in China's liquid laundry detergent and liquid soap categories for 2025 with 16 and 13 consecutive years of top rankings respectively; achieving 15 consecutive years as the top brand in C-BPI rankings for laundry and hand soap in May 2025; launching advanced products like Zhizun biological technology laundry liquids for all-effect cleaning, sport-specific formulations, and antibacterial odor removal; and ongoing philanthropy through the Blue Moon Charity Foundation, highlighted by a HKD 10 million donation for Hong Kong Tai Po disaster relief in November 2025, RMB 5 million cash aid to Tibet's Zhikatse earthquake zone in January 2025, and disinfectant supplies to Guizhou Rongjiang in July 2025.