- Business
- Promotora de Informaciones, S.A. Promotora de Informaciones, S.A. (PRISA) is a leading Spanish media and education group that creates and distributes content in education, news, and entertainment primarily in Spanish- and Portuguese-speaking markets; it operates through two main divisions, PRISA Media and Santillana, offering newspapers such as El País, AS, and Cinco Días; radio networks including Cadena SER, LOS40, and W Radio; magazines; digital platforms; cable and satellite television services; educational textbooks, digital resources, learning systems, support materials, and assessment services covering preschool to vocational training; technology and training solutions for schools, teachers, and students; and entertainment events like concerts and festivals. PRISA maintains a strong presence in 22-23 countries across Spain, Portugal, Latin America including Chile, Colombia, Brazil, Mexico, Argentina, and Venezuela, and the US Hispanic market, serving millions through 240 million unique monthly users and focusing on digital transformation with hybrid subscription models and personalized content. Founded in 1972 and headquartered in Madrid at Gran Vía 32, the company employs around 7,300 people and targets consumer publishing, education, and audiovisual sectors with key brands like Santillana for K-12 education and EL PAÍS leading digital subscriptions at 426,000 total and 415,000 digital as of mid-2025. In recent developments, PRISA formalized a major debt refinancing agreement on May 9, 2025, extending maturities to 2029 for Super Senior and Senior tranches, reducing blended average cost from Euribor +5.9% to Euribor +5.4%, simplifying structure by repaying the higher-cost Junior tranche via a €40 million capital increase in Q1 2025 fully subscribed by new shareholders, and enhancing flexibility for Latin American financing; it also reported H1 2025 results with revenues of €406 million (-5% reported but +6% at constant FX excluding prior Cofina arbitration), EBITDA of €51 million (+9% at constant FX excluding Cofina), free cash flow improvement of +31%, EL PAÍS subscriptions up 13%, and Santillana learning systems subscriptions at 3.4 million (+15%), alongside institutional sales in Argentina and ongoing preparations for a new Strategic Plan presentation in fall 2025.