- Business
- Squirrel Media, S.A. (SQRL.MC) is a Spain-based integrated technology group operating in the media and entertainment sector, producing and distributing audiovisual content primarily in Spain and internationally. Founded in 2006 and headquartered at Calle Agastia 80 in Madrid, the company structures its activities across four synergistic business units: Advertising, offering comprehensive marketing and communication solutions including media planning, buying, and 360-degree agency services through subsidiaries like Best Option Media, Squirrel Global Media, IKI Group, and recently acquired NF Media; Content, focusing on the creation, production, and distribution of audiovisual content such as films, documentaries, series, sports events, cartoons, and variety shows from Europe, the United States, and Latin America via entities like Comercial de Contenidos Audiovisuales 2007 SL and Grupo Ganga; Media, encompassing communication media operations and influencer management; and Technology, Media, and Telecom (TMT), providing related technological services including the Pretopay platform for premium content monetization on social networks like Telegram and WhatsApp. The company, formerly known as Vértice Trescientos Sesenta Grados, S.A., targets clients across media, entertainment, and advertising sectors with multidisciplinary, innovation-driven services. Recent major developments include the 2025 acquisitions of NF Media and MATPRO (consolidated June 2025, adding €23 million in 2024 revenues and strengthening southern Spain presence in Andalusia and Mediterranean regions), Pretopay Inc. and related influencer assets (consolidated September 2025, contributing €10.3 million in 2024 revenues with 25% EBITDA margin), a 75% stake in RANNA Consultoria SLU (November 2025), and the 100% acquisition of Grupo Ganga (March 2025), alongside earlier integration of IKI Group (May 2024), enhancing its leadership in Spain's independent advertising market with pro forma 2024 revenues exceeding €150 million.