- Business
- Bonk, Inc. develops and markets over-the-counter wellness and consumer health products, including its flagship Safety Shot beverage, a patented rapid alcohol reducer that lowers blood alcohol content in as little as 30 minutes by supporting metabolism; hair loss treatments; vitiligo solutions; eczema creams; and sexual wellness products. The company sells its offerings through direct-to-consumer channels, distributors, retailers, and e-commerce platforms primarily in the United States. Incorporated in 2018 and headquartered in Jupiter, Florida, Bonk, Inc. operates in the non-alcoholic beverages and consumer staples sector with a focus on innovative dietary supplements for personal wellness. In October 2025, the company, formerly Safety Shot, Inc., underwent a strategic rebranding to Bonk, Inc. and began trading on Nasdaq under the new ticker symbol BNKK to align with its evolving focus on the BONK cryptocurrency ecosystem; this included acquiring over 2.7% of BONK's circulating supply through its subsidiary, with plans to expand holdings to 5% by reinvesting revenue shares and targeting a $115 million acquisition by year-end. Sure Shot, the rebranded version of Safety Shot launched in Q4 2024, differentiates itself from competitors like The Plug and Morning Recovery by delivering faster alcohol reduction effects.