- Sector
- Financial Services
- Industry
- Asset Management
- Address
- 109 N. Hale Street Wheaton IL United States of America 60187
- IPO Date
- Nov 1, 2019
- Business
- Innovator Capital Management, LLC (Innovator) serves as an investment management firm specializing in defined outcome exchange-traded funds (ETFs), including buffer, power buffer, floor, step-up, accelerated, and income strategies that provide investors with targeted growth potential, downside protection, and income generation through the use of FLEX options linked to underlying indices such as the S&P 500, Nasdaq-100, Russell 2000, and others; the firm's ETF lineup encompasses products like the Innovator U.S. Equity Buffer ETF - November (BNOV), which tracks the price return of the SPDR S&P 500 ETF Trust up to a predetermined cap while buffering against the first 9% of losses over an annual outcome period that resets indefinitely, alongside laddered allocation ETFs, hedged sector funds, and tactical rotation strategies. Innovator targets institutional investors, financial advisors, and individual clients seeking risk-managed equity exposure, with operations centered in the United States and assets under management reaching $28 billion across 159 ETFs as of September 30, 2025. Founded in 2017 and headquartered in Wheaton, Illinois, the firm pioneered the defined outcome ETF category under the leadership of ETF veterans Bruce Bond and John Southard.
In a major strategic development announced on December 1, 2025, Goldman Sachs Group, Inc. entered into a definitive agreement to acquire Innovator for approximately $2 billion in cash and equity, subject to performance targets, with the transaction expected to close in the second quarter of 2026 pending regulatory approval; this deal positions Innovator as a wholly owned subsidiary of Goldman Sachs Asset Management, expanding the acquirer's active ETF offerings into the fast-growing defined outcome segment and combining to manage over $80 billion in ETF assets. The acquisition underscores Innovator's leadership in buffer and protection strategies amid market volatility, enhancing Goldman Sachs' product roadmap for income, buffer, and growth outcomes without altering Innovator's investment management team or service providers. No other significant acquisitions, partnerships, funding rounds, or product launches by Innovator were reported in the past 1-2 years beyond ongoing annual resets of its outcome period ETFs.