Operator
Good day, and thank you for standing by. Welcome to the Brilliant Earth First Quarter 2026 Earnings Call.
At this time, all participants are in a listen-only mode. After the speakers' presentation, there will be a question-and-answer session.
To ask a question during the session, you will need to press *11 on your telephone. You will then hear an automated message advising your hand is raised.
To withdraw your question, please press *11 again. Please be advised that today's conference is being recorded.
I would now like to hand the conference over to your first speaker today, Colin Bourland. Please go ahead.
Colin Bourland
Thank you, and good afternoon, everyone. Welcome to the Brilliant Earth First Quarter 2026 Earnings Conference Call.
My name is Colin Bourland, Vice President of Strategy, Business Development, and Investor Relations. Joining me today are Beth Gerstein, our Chief Executive Officer, and Jeffrey Kuo, our Chief Financial Officer.
During the call today, management will make certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially.
Please refer to our SEC filings for a description of the risks that could cause our actual performance and results to differ materially from those expressed or implied in these forward-looking statements. These forward-looking statements reflect our opinion only as of the date of this call, and we undertake no obligation to revise or publicly release the results of any revision to these forward-looking statements in light of new information or future events, unless required by law.
Also, during this call, management will refer to certain non-GAAP financial measures. A reconciliation of Brilliant Earth's non-GAAP measures to the comparable GAAP measures is available in today's earnings release, which can be found on the Brilliant Earth Investor Relations website.
I'll now turn the call over to Beth.
Beth Gerstein
Good afternoon, everyone, and thank you for joining us. We're pleased to report a strong start to 2026, with first quarter results that reflect the disciplined execution of our growth strategy.
Net sales grew approximately 6% year-over-year to $99.5 million, at the high end of our guidance range. The quarter's strong performance was driven by total orders growing 3% year-over-year, with outperformance in repeat orders, and year-over-year growth in average selling prices across the assortment.
Fine jewelry was a clear standout, with bookings growing 33% year-over-year, and making up 17% of total bookings. In addition, we're particularly pleased with the impressive year-over-year bookings growth in wedding and anniversary bands in Q1.
We delivered gross margin within our mid-50s target, year-over-year marketing leverage, and prudent OpEx management, resulting in our adjusted EBITDA landing in the upper half of our guidance range. These results underscore our ability to execute with discipline, while investing in the growth drivers that are building Brilliant Earth into a leading jewelry brand in the $350 billion jewelry industry.
Let me take you through some of the highlights of the quarter. What I am most proud of this quarter is the ongoing strength and resonance of our brand.
Valentine's Day was a record, with bookings up 9% year-over-year during the two-week peak shopping period. Our Perfect Timing campaign celebrated how chance encounters become the unexpected beginnings of lasting love stories.
This campaign drove triple-digit year-over-year growth in organic social engagement, reflecting the power of compelling storytelling to drive both engagement and sales throughout this traditional gifting period. Valentine's Day is yet another demonstration of our team's ability to execute with excellence around key gifting moments, and we head into Mother's Day and other gifting occasions with that same momentum.
In January, we also introduced a new concept we call Bridal Collective, creator-hosted events in our New York and Beverly Hills locations, showcasing our position as bridal leaders and the experiential aspects of our showrooms. The Bridal Collective series turned our showrooms into a social media destination for fine jewelry discovery and live styling, reaching a style-savvy bridal audience, and generating over 150 pieces of organic content across 41 creators.
We believe this proves that, as desire for more physical retail experiences grows among consumers, Brilliant Earth is uniquely positioned to lead the next chapter of luxury jewelry retail. Our omnichannel experience also continues to set us apart.
We ended the quarter with 42 showrooms, and are planning for two more, in San Antonio, Texas, and San Jose, California, by the end of the year, as we continue to thoughtfully expand our footprint. Growing our physical presence and creating joyful, personalized shopping experiences has been a key strategic priority since we began.
One of the opportunities that excites me most, though, is how well this strategy amplifies our fine jewelry growth. As our retail execution has evolved, we've been intentional about building our showrooms into a true destination for fine jewelry, and that strategy is working.
This quarter, fine jewelry bookings in showrooms grew 48% year-over-year, outpacing total assortment growth. While that is impressive on its own, I'm even more encouraged by the long-term performance.
In Q3 2024, we introduced our first fine jewelry try-on bar, and soon after, we began adding them in new and existing showrooms. In the 18 months following, fine jewelry bookings from showrooms have nearly doubled compared to the preceding 18-month period.
These are the kinds of results and learnings that guided our most recent opening, our Beverly Hills flagship location, which we opened in January. Far, the flagship is delivering very strong retail orders and foot traffic, with exceptional customer sentiment.
We've introduced a number of new elements to our customer experience in Beverly Hills, including our Date Night Experience, a fun, hospitality-infused adaptation of our personalized bridal shopping appointment. Date Night has proven to be incredibly popular, and is typically booked multiple weeks in advance.
We continue to see our Beverly Hills flagship concept as a blueprint for the future of modern luxury jewelry retail. We're also encouraged by what we see in our product assortment.
Average selling prices are up meaningfully across the assortment, reflecting a growing customer appetite for quality, thoughtfully designed jewelry at elevated price points. This is a consistent trend we're seeing in the industry, and we are well-positioned with a premium brand, a design-forward assortment, and long-term customer relationships we've cultivated for over two decades.
As I mentioned, fine jewelry is driving increased diversification, outperforming the business, and is well on a path toward becoming a $100 million business. Further, we've been intentional about elevating our product assortment, and strategically focusing on attracting new customers at higher price points.
As a matter of fact, in Q1, we acquired nearly 40% more new fine jewelry customers whose first purchase was $500 or more, compared to Q1 last year. We're pleased with the broad demand we're seeing for both our diamond essentials and our signature and iconic collections, which continue to outpace total fine jewelry bookings growth.
For example, bookings from our proprietary Sol Collection, which first launched in Q4 2023, grew an impressive 90% year-over-year. We're very pleased that our strategy to expand our reach with fine jewelry is paying off.
While bridal remains important to our business, this diversification allows us to mitigate the varying dynamics of bridal and stay focused on quality growth. We have a lot to look forward to for the remainder of the year.
We kicked off spring in Q2 with the launch of our Butterfly Collection, a new collection that includes a pendant necklace featuring a single brilliant lab diamond custom cut to form the wings of a butterfly. Heading into Mother's Day, we've introduced our Keepsake Collection, a modern, celestial-inspired take on the classic locket.
We have a number of new and innovative design collections in the pipeline for the year ahead that I believe will further demonstrate the artistry, craftsmanship, and resonance of our brand. I look forward to sharing more as the year goes on.
We are watching the consumer environment carefully, and are observing a similar bifurcation that has been widely reported across our industry and the consumer sector. Specifically, while we are seeing some signs of softness at lower price points, demand at higher price points is holding up well in Q2 to date.
Our ASP strength and fine jewelry growth reflect this dynamic, and more than that, they demonstrate the growing power of our brand with the higher-income consumer. The deliberate work we have done to build Brilliant Earth into a brand that stands for quality, craftsmanship, and meaning is exactly what positions us well as the industry landscape shifts.
Quarter to date, we have seen year-over-year bookings growth, driven by strong performance at higher price points and fine jewelry outperformance, and were encouraged by sequential gross margin improvement. As we said last quarter, with more time, we have more levers to pull to increase gross margin in this volatile metal environment, including selective price optimization, design and production engineering, and supply chain efficiencies, to name a few.
We are executing diligently on what we can control in gross margin, and believe Q1 marks the low point for our gross margin this year, and we are well-positioned as we move through the balance of 2026. Jeffrey will share more detail on our guidance and outlook.
I want to close by thanking our incredible team for their continued dedication and execution. Their passion and commitment are the reason momentum keeps building quarter after quarter, and the best is still ahead for Brilliant Earth.
Now, I'll hand it over to Jeffrey, who will walk through the financials in detail and discuss our outlook.
Jeffrey Kuo
Thanks, Beth, and good afternoon, everyone. As Beth mentioned, we're pleased to report a solid first quarter, where we continue to successfully drive our strategic initiatives, delivering year-over-year net sales growth at the high end of our guidance range, gross margin within our expectations, year-over-year marketing leverage, and profitability in the upper half of our stated guidance.
Let me take you through the details for Q1. Net sales were $99.5 million, up approximately 6% year-over-year, and at the high end of our guidance for mid-single-digit year-over-year growth.
Total orders grew approximately 3% year-over-year. Repeat orders outperformed overall order growth, demonstrating the effectiveness of our customer acquisition and retention efforts, and the resonance of our brand and products with consumers.
Average order value, or AOV, was approximately $2,131, up approximately 3% year-over-year, with ASP growth across the assortment, including engagement rings, wedding and anniversary bands, and fine jewelry. This was driven largely by two things: Customers are mixing into higher-priced items, reflecting our strength with the higher-income consumer, and we've made selective price increases as a result of rising precious metal costs.
Gross margin was 54.3%, within our expectations of mid-50s gross margins. This reflects the impact of historically high metal prices on our cost of goods, partially offset by our ability to nimbly adapt to market conditions, including our price optimization engine, thoughtful product design and specifications, vendor procurement efficiencies, and hedging.
We expect gross margin in the remainder of 2026 to be higher than Q1, as we continue to execute on these initiatives. We delivered adjusted EBITDA of -$4.7 million, or a -4.7% adjusted EBITDA margin, landing in the upper half of our guidance range.
Q1 is typically our seasonally lowest quarter for net sales, and we expect higher profitability in upcoming quarters this year. Q1 operating expense was 63.3% of net sales, compared to 62.4% of net sales in Q1 2025, representing approximately 90 basis points of deleverage year-over-year.
Q1 adjusted operating expense was 59.2% of net sales, compared to 57.6% in Q1 2025, representing approximately 160 basis points of deleverage year-over-year. Adjusted operating expense does not include items such as depreciation and amortization, equity-based compensation, showroom pre-opening expenses, and other non-recurring expenses.
Q1 marketing expense was 23.6% of net sales, compared to 24.5% in Q1 2025. This represents approximately 90 basis points of year-over-year leverage.
We're pleased to drive year-over-year leverage in marketing expense as a percentage of net sales in Q1, extending the success that we have had in the past two years driving increasing efficiency while delivering strong top-line results. Employee costs as a percentage of net sales were higher year-over-year by approximately 190 basis points, as adjusted.
This includes growth in showroom employees, including from newly opened showrooms, as we strategically invest in our showroom expansion. We continue to manage these expenses in a disciplined and responsible manner.
Other G&A as a percentage of net sales was higher year-over-year by approximately 60 basis points, as adjusted, in Q1, reflecting our balanced approach to disciplined cost management as we invest thoughtfully in the business for the medium and long term. As I've noted in the past, we don't have significant seasonal fluctuations in costs such as employee costs and most of our other G&A costs.
Since Q1 is historically our seasonally lowest net sales quarter, we expect that adjusted employee and other G&A costs will be lower than Q1 as a percentage of sales in each of the remaining quarters this year. Year-over-year inventory grew principally as a result of strategic procurement opportunities to purchase diamond and jewelry inventory at advantageous prices last year, as well as growth in our fine jewelry assortment.
Even with this increase, our inventory turns, at over 4 times, remain significantly above the industry average. We maintain conviction that the agility of our data-driven, capital-efficient, and inventory-light operating model is a compelling competitive advantage.
We ended the first quarter with approximately $59 million in cash, with no debt on the balance sheet. As a reminder, the year-over-year decline in cash balance reflects the payoff of our term loan in Q3 of last year and the completion of our one-time dividend and distribution of approximately $25 million last year.
Consistent with recent historical seasonality, Q1 represents our lowest cash quarter of the year. We expect our quarter-end cash balance to be higher than Q1 in every quarter for the remainder of the year, reflecting the strength of our asset-light, data-driven business model that differentiates us from others in the industry.
Turning to our outlook: For Q2, we expect net sales to be up in the low single-digit percent range year-over-year. On a two-year stacked basis, this represents an acceleration compared to our Q1 net sales growth.
We expect a profitable Q2, with adjusted EBITDA in the range of $0.5 to $2 million. For the full year, we continue to expect net sales to grow year-over-year in the mid-single-digit percent range, and continue to expect a mid-50s gross margin for the year.
We also expect year-over-year leverage in marketing expense as a percentage of net sales for the full year. We will make selective medium- and longer-term investments, including employee costs and other G&A, such as investments in technology and in our showrooms.
We continue to expect adjusted EBITDA dollars for the year to be positive, but slightly lower than 2025. We also continue to expect that most of this year's adjusted EBITDA will come from Q4, given the seasonal shape of quarterly net sales, with Q4 being the highest net sales quarter of the year, improvements in gross margin as we progress through the year, and that we don't expect significant seasonal incremental employee and other G&A costs.
In closing, our data-driven approach, including our agile price optimization, disciplined expense management, and our asset-light business model, position us well to outperform the industry while delivering profitable growth. This quarter's solid execution reinforces our capability to identify and capture opportunities to drive sustainable, profitable growth and create value for our shareholders.
With that, I'll turn the call over to the operator for questions.
Operator
Thank you. At this time, we will conduct the question-and-answer session.
As a reminder, to ask a question, you will need to press *11 on your telephone and wait for your name to be announced. To withdraw your question, please press *11 again.
We do ask that you please limit to one question and one follow-up. Our first question comes from the line of Oliver Chen of TD Cowen.
Your line is now open.
Oliver Chen
Hi, Beth and Jeffrey. Nice job on all the progress in fine jewelry, by the way.
As we think about your guidance next quarter, how are things trending lately relative to what you're seeing, and also related pricing sensitivity given the increases this quarter and what you're thinking about prices relative to unit and elasticity? I imagine you're being pretty surgical and analytical about how you think about pricing.
Then a follow-up question on fine jewelry: What are your thoughts on the LTV and the CACs on the fine jewelry customer relative to your heritage and bridal as well? Thank you.
Beth Gerstein
Hi, Oliver. Thanks for the questions.
Maybe we can start with just what we're seeing lately. I would say Q2 to date, nothing really significant to call out in a big difference in macro.
We continue to see top-line growth. The high-value customer is continuing to perform and show resiliency there.
I think your discussion on pricing sensitivity is absolutely something that we think very carefully about, and the ASPs generally are increasing based on a few different factors. One of those factors is we're just continuing to see that strength at the higher end, those higher-value customers.
Then we are taking selective ASP increases to mitigate some of that increased metal costs. As you mentioned, we're being very surgical, having a really keen eye for that pricing sensitivity is something that we've developed capability really for many, many years.
I don't think it's anything new here, but we are being careful to protect value, quality, profitability, while still making sure that we are attracting that new customer. As it relates to fine jewelry, I think we're really pleased that we're able to acquire new customers at very strong marketing efficiencies.
I mentioned how we are investing heavily in the $500+ assortment. We're very strategically focused on that higher-value customer, and we're seeing very strong results there, growing that customer base.
We're having new customers over 40% this year relative to last year just in that $500+ assortment. Driving marketing efficiencies across the assortment is always something that we pay very special attention to, but the brand resonance, the assortment, all of that is performing really well and driving nice efficiencies.
As a result, across the assortment, we are seeing marketing leverage, which is something that we're also heavily focused on.
Oliver Chen
Thanks. Jeffrey, you've always been very active at managing gross margins with agility.
We're facing these unprecedented times with costs. What are you seeing now with gross margins and amongst the volatility?
What are the latest strategies in terms of sourcing and what's implied in your guidance? Thank you.
Jeffrey Kuo
Thanks, Oliver. I think we did a great job managing our gross margin in Q1.
It's in line with our expectations. We were able to take historically high, all-time high metal prices in Q1, navigate through that really nimbly with a variety of strategies, including price optimization, vendor procurement efficiencies, being thoughtful about product designs and specifications, and hedging.
We're able to package all that together really quickly in a dynamic market and deliver a strong gross margin within our expectations. I think we're glad to see that sequentially quarter to date, we've had improving gross margins, and we think that as the year progresses, with more time to manage with these tools that we have, we'll be able to deliver increasing gross margins, assuming that metal prices stay where they are.
I think this is a real case study in how Brilliant Earth has just been able to be very nimble and effective even in the face of significant changes like what we've seen. This is all included in our guidance, including our agility and our strategies, as well as expectations for metal prices being where they are and some continued volatility.
Think we're feeling good overall at what we were able to deliver.
Oliver Chen
Thanks so much. Best regards.
Operator
Thank you. Our next question comes from the line of Ashley Owens of KeyBanc Capital Markets.
Your line is now open.
Ashley Owens
Hi, great. Good afternoon.
Thanks for taking our questions. Maybe just to start, you've noted that nearly half of the new customers are now discovering Brilliant Earth through fine jewelry.
As that becomes the primary acquisition channel, how is that changing the customer journey? Are these fine jewelry-first customers eventually converting to bridal, or would you say you're building a different customer base than the one you had five years ago?
Beth Gerstein
I would say that, overall, we are acquiring more and more customers through fine jewelry, but we continue to invest in bridal, especially given the importance of it as that first purchase. We do see the customer journey where people will buy fine jewelry and then they'll buy bridal, but I would say more frequent, you're seeing a bridal customer that's really their first major purchase, and then they tend to repeat in the future, whether it's wedding band or additional fine jewelry.
Really, I think it's important for us to cater to both the bridal and the fine jewelry customer, and driving repeat is something we are laser-focused on, and essentially making sure that we are increasing our customer loyalty and thinking through the journey, whether it's online or in our showrooms, to be able to ultimately drive that customer loyalty, whether it's starting with bridal or fine jewelry.
Ashley Owens
Maybe just as a follow-up on that really quickly. You did highlight the ASP growth across assortment, but I don't think you broke out the engagement rings specifically.
Could you just update us on where those landed in 1Q? Then, Jeff, maybe on AOV really quickly.
Both the drivers you called out with the higher-priced items and some of the selective price increases seem pretty durable at this time. Is there a reason that the AOV growth we saw in 1Q wouldn't be a reasonable run rate for the next few quarters, or does the fine jewelry mix shift kind of eventually reassert some of that pressure we have been seeing for about several quarters?
Thanks.
Beth Gerstein
I can start on the bridal side. We're happy to see that ASP growth, which is true across the assortment.
Bridal as well, we're seeing more strength at the higher end with a higher-value customer, and more resilience there versus at the lower end. That's kind of what we're seeing on bridal.
I would say Q1, bookings were slightly down. As it relates to Q2 to date, we're seeing signs of improvement, but a similar bifurcation that we've talked about with the relative strength at the higher price points.
Jeffrey, you want to talk about the AOV and how we're thinking about that projecting forward?
Jeffrey Kuo
Sure. We're seeing a few things in the Q1 results.
I think as we talked about for Q1, one, we're seeing a variety of things influencing the ASPs, including the resonance that we have with higher-income consumers, consumers mixing into some higher-price-point products, and the success that we're having in driving some of those higher-price-point sales, as well as, as Beth mentioned, some of the selective price increases. You are seeing some of those factors at play.
Overall regarding your point about growth of FJ, we do think that, over a longer term, as we continue to have success in fine jewelry, we expect some moderation in price points overall because they do have lower price points than, for example, bridal. It's something that we do want to continue to have that success in growing fine jewelry, since it's such a big opportunity for us.
You're seeing a variety of different factors at play in the Q1 results, but I think overall, we're very pleased to be able to navigate through and drive these results, where both orders and AOV increased for the quarter.
Ashley Owens
Okay. Appreciate the color.
I'll pass it along. Thanks.
Operator
Thank you. As a reminder, to ask a question, you will need to press *11 on your telephone.
Our next question comes from the line of Dana Telsey of Telsey Advisory Group. Your line is now open.
Dana Telsey
Hi, good afternoon, everyone. Two questions.
The innovation and newness has always been a driver. As you think about the comparatives with last year, anything we should be thinking about new collection launches and timing this year versus last year?
Then, certainly with the rise in energy prices, what have you been seeing? How you incorporated the impact in margins, and how would you define it?
Any changes to the cadence or shaping of the year given this than you originally expected? Thank you.
Beth Gerstein
Thank you, Dana. I can start with just the new jewelry collections, and I agree this is a driver of the success that we've seen in fine jewelry.
The assortment is very strong, and signature and iconic design collections have been performing very well. Sol was up 90%, as I mentioned earlier.
We're continuing to invest in existing collections, the iconic collections that we continue to be known for, and we have a really nice pipeline of new product collections as well. We mentioned the Butterfly Collection, that's performing really well.
We reintroduced our Ring Pop collaboration, which sold out and was phenomenal. We think it's a really important part of the strategy to continue to introduce this newness, also introducing it in really fresh, innovative ways with strong marketing campaigns, making sure that we are able to capitalize on key holidays like Valentine's Day, and timing the collections appropriately there is also really important, and also just making sure that all of this creates a nice halo effect on our diamond essentials, which continue to demonstrate strong growth.
We're excited about the pipeline we have coming up this year, but do recognize that this is a really nice way for us to communicate, drive our brand, and overall also activate the showrooms, and make sure that we're driving really strong interest, which is why the showrooms as well have very nice fine jewelry growth, about 48%. I think all of these aspects of the strategy are key, and they're working well together.
As it relates to energy specifically, I wouldn't say that what we're seeing in the macro has changed our overall outlook in terms of the year. That's why we're reiterating the same guidance that we had last quarter for the full year.
I wouldn't say it's something that we have noticed in terms of very specific behavioral changes that is changing how we are shaping the year.
Dana Telsey
Thank you.
Beth Gerstein
Great.
Operator
Thank you. I am showing no further questions at this time, we have one more question.
Our next question comes from the line of Anna Glaessgen of B. Riley Securities.
Your line is now open.
Anna Glaessgen
Hi, everyone. Thanks for taking my questions.
I'm popping off another call, I apologize if it's been asked, but was curious on the discussions around bridal. I think, over the past few quarters, we've seen nice momentum within the category.
Curious if you can read into the consumer a little bit and what's going on that's driving that bifurcation. Is it a response to recent gas prices or broader uncertainty, and how you can address that in your go-to-market strategy ahead?
Thanks.
Beth Gerstein
Sure. Thanks, Anna, for the question.
I think as it relates to bridal, and frankly all the categories, we're seeing that similar type of behavior where the higher-value customer continues to show resilience, and we're seeing a little bit more softness at the lower end, which is likely due to a lot of the factors that you guys have talked about, whether it's increasing gas prices or just some of the overall macro volatility, affordability, etc. I think that generally we're pleased to see that high end continue to hold up well, and we've always as a company catered to a variety of different price points, but we continue to invest in elevating the brand and catering to a higher-value customer, having a really premium experience with new innovations like our Date Night Experience in our showrooms.
I think we're very well-positioned in both the breadth of the assortment as well as the premium nature of our brand to take advantage of the strength in that higher-value consumer, which is also showing up in the bridal assortment as well.
Anna Glaessgen
Great, thanks. I guess if we can extrapolate more on that, when you have pressure within that lower consumer, given you speak to a more premium consumer, do you expect that people trade down within your mix or is it that they potentially might seek more value-oriented offerings outside of your core?
Beth Gerstein
I think it's a mixture of either kind of holding off in terms of buying based on some of the volatility. I think that that might be part of it.
I think the holding off on purchasing could be an important aspect. Overall we want to make sure that we are acquiring customers in a profitable and sustainable way, and so we just have to continue to price optimize to make sure that we're able to acquire that customer where it makes sense to acquire them.
Anna Glaessgen
Great, thanks.
Operator
Thank you. I am showing no further questions at this time, I would like to turn it back to Beth for closing remarks.
Beth Gerstein
Great. Thank you everyone for joining us for our Q1 earnings call.
I appreciate all of the questions. Look forward to talking to you next quarter.
Operator
Thank you for your participation in today's conference. This does conclude the program.
You may now disconnect.