- Business
- Justo Realfintech Limited provides technology-enabled real estate sales, marketing, customer relationship management, and financial advisory services to property developers in India. The company operates as a comprehensive real estate mandate partner, managing the end-to-end commercialization lifecycle for residential and commercial developments. Its service portfolio includes strategic project advisory and positioning services, comprising micro-market analysis, competitive benchmarking, product configuration and sizing, and dynamic pricing strategies; comprehensive sales and marketing execution, encompassing multi-channel advertising campaigns, digital lead generation, channel partner onboarding, dedicated site sales team deployment, and transaction closing management; customer lifecycle and CRM solutions, covering lead tracking, customer onboarding, payment milestone tracking, and post-sales documentation; and retail financial intermediation, operating as a direct selling agent (DSA) in partnership with banks and non-banking financial companies (NBFCs) to facilitate home loans for buyers and structured credit for developers. The company delivers its services through proprietary technology platforms, including JustoVerse, a workflow management application designed for walk-in management, lead progression, and automated channel partner commission tracking; and JustoWorks, an integrated enterprise resource planning (ERP) platform for project activation, real-time inventory management, billing, invoicing, and collections. Justo Realfintech Limited focuses primarily on the affordable, lower-to-mid, and premium housing segments across Maharashtra, maintaining operations in the Mumbai Metropolitan Region, Pune, Nashik, Aurangabad, and Kolhapur. In recent developments, the company transitioned from a private entity to a public limited company in January 2025, adopting the name Justo Realfintech Limited. In September 2025, the company launched its initial public offering (IPO), raising approximately INR 63.00 crore through a fresh issue of equity shares to fund technological upgrades and working capital, leading to its listing on the BSE SME platform in October 2025. Over the same period, the company has expanded its portfolio of active developer mandates and strengthened its institutional lending tie-ups with leading financial institutions. Justo Realfintech Limited was founded in 2019 and is headquartered in Mumbai, India.